Tathra Eco Camp Marca Identidad Amanda Dempster omba'apóva

Tathra Eco Camp Marca Identidad Amanda Dempster omba'apóva ha'e rembiporuarã oñemba'eguaséva 2023 A' Design Award Fiero pegua Ta'ãnga Jejapo Ñeha'ã Categoría-pe.

FieroTa'ãnga· 2023

Tathra Eco Camp Marca Identidad

Amanda Dempster -gua

Mba'eporuhára: Amanda Dempster

A' Design Award Fiero Rembiporuarã Ta'ãnga Categoría-pe

10,141

Premio Rembiporuarã Oñemoneĩva

Emoneĩ Premio Reko #142725 Peg̃ua

Eike Tendápe Ehecha A' Design Award-pe Marandu Myasãi Mba'ete Jeguerohory

Sa'y

Diseño

Tathra Eco Camp Marca Identidad Rehegua

Oñembyai rire tatarendy tuicha Australia-pe, Tathra Eco Camp oikotevẽ peteĩ identidad simbólica omombe'úva pyahu jey, tembiasakue ha oikóva naturaleza ryepýpe rehegua. Umi jára oheka peteĩ marca conjunto omoherakuãtava yvy tembiasakue ijojaha'ỹva ha avei ombohovái iñimportancia cultural ha iñeha'ã eco-turismo rehe. Pe marca diseño ha representación ojejapo'íva ohechaukáva kampo atractivo natural ha ombohovái yvy pyahu jey umi yvyra anillo icónico ha sa'y esquema ijojaha'ỹva simbólico okakuaáva tuicha, tembiasakue ha pyahu jey ko tendápe rehegua.

Jeguerohory

A' Design Award Fiero Rehegua

Tathra Eco Camp Marca Identidad ohupyty A' Design Award Fiero, peteĩ ñehechakuaa prestigioso oñeme'ẽva diseño iporã-pe ohupytýva requisito profesional ha industrial oñeha'ãrõva creación iporã oñemoĩva-gui. Umi ganador Fiero ohechauka habilidad guasu, especialización yvate, comprensión experta ha capacidad creativa umi creador rehegua. Oñeha'ãrõ Tathra Eco Camp Marca Identidad ha'eha creación ojehayhúva, admirada ha estimada, práctica ha innovadora. Ko diseño ohupytýva A' Design Award Fiero ombojoaju mejor práctica industria rehegua ha oguereko característica técnica competente ojoajúva conocimiento ha talento ndive. Tathra Eco Camp Marca Identidad oñerespeta hembiapo cuidadoso rupi ha oñemoĩ ome'ẽ hag̃ua mejora calidad de vida rehegua oipytyvõva yvy ape iporãve hag̃ua.

Diseño Rapykuéri

Marandu Aty

Diseñador ome'ẽva'ekue crédito, aty pegua ha mba'e técnico.

Mba'e Iñambuéva: Following their destruction by the Australian bushfires, Tathra Beach Eco Camp embarked on a rebrand to creatively tell their story of rebirth and to relaunch their destination with a new hope and identity. The new brand needed to reflect their unique story, their destruction and hope, their lands rich cultural and indigenous roots, reflect their intensive rebuild, and their commitment to a renewed eco tourism experience.
A unique identity that reflected the natural priority of the destination and the vivid history of the renewed landscape was delivered.
Tuichakue ha Ñemyenyhẽ: Comprehensive Brand Design Package & Products were designed, produced/printed & delivered, including:
Creative Concepts
Complete Style Guide,
Custom Designed Wordpress CMS Website,
Full Social media setup, launch
Social media ad campaigns & creatives
Social media launch posts campaign
Unique timer etched guest interactive digital guides
All physical signage
Branded promotional products & giveaways
Printed Stationery & Collateral
Ñe'ẽ Rape: Brand Design, Logo Design, Eco Tourism, Tathra Beach Eco Camp
Ñeapopy Tecnología: A range of avenues were explored in strategizing the creative direction for the brand. Color psychology principles were researched for values related to relaxation and tourism, whilst considerations were also made to the local fauna, wildlife, and the colors and material selections made for the new buildings. This ensured and online/ offline consistency of guest experience across the brand and stay.
The insights gained were translated and realised into a cohesive brand design featuring the 'tree rings of life/history' - that spans across typical brand elements, a unique website, social media, advertising and other mediums.
Diseño Jepy'apy: The challenges in creating this brand were multifaceted. Previously run as a caravan park, and tragically destroyed by the Australian bushfires, this created an opportunity for the new owners to reinvent the destination to deliver a new and unique experience for guests. Delivering a brand and creative strategy that paid tribute to the story of the location and honoured the cultural significance and history of the land, whilst also engaging new guests about the future was a great challenge.
Ñesẽheka: In development and realisation of the strategy for this brand, a number of factors were evaluated: colour psychology values and their relationship to the brand values, competitor marques and identity to ensure unique placement and positioning, and the form, colours, materials and planning of the rebuilt physical spaces, buildings and physical landscape were considered to ensure a digital and physical consistency of brand and identity.
Inspiración: With a rich story of rejuvenation following fires, this Eco Camp and Tourism Destination needed a symbolic brand that represented their various stages of history, their rich cultural connection, and the changes the physical landscape had endured.
The tree 'rings of life' were chosen as the symbol to represent the locations history of growth and rebirth, and to reflect the unique eco experience the destination delivers. In doing so the brand has been set apart from the traditional leaf or gecko icons commonly represented in eco tourism branding.
Proyecto Ára Tuichakue: The project started in Early 2021, with brand launched in July 2022 for pre-opening campaign to support December opening.
Mba'apo Rape: The resulting brand delivered a style of identity not before seen in the Australian Eco Tourism Space. The elements of the brand were adapted across various production mediums and in pleasing variations to meet form of purpose. Eg, high contrast ads and simple representation for physical signage, Contrasting variations and adaptions for visual interest on social media etc.
Patente-kuéra: Copyrights belong to Tathra Beach Eco Camp and Holiday Brands For Trademark (2021)
Aty Rembiguái: Amanda Dempster
Ta'ãnga Mba'eñemoneĩ: Photography Credits: Wes Alan & Tony Harrington (2021)
Illustration & Creative Brand Design Credits: Amanda Dempster (2021)