Mohanii Marandu Teete Rechaukaha by Wei Sun

Mohanii Marandu Teete Rechaukaha by Wei Sun is a highly esteemed winner of the very prestigious 2023 A' Design Award Pláta in Ta'ãnga Jejapo Competition Category.

PlátaTa'ãnga· 2023

Mohanii Marandu Teete Rechaukaha

by Wei Sun

Client: DOTONE Brand Design

A' Design Award Pláta Winner in Ta'ãnga Category

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Verified Award Winner
Verify Award Status for #142914

View at A' Design Award Press Release Award Badge

Colors

The Design

About Mohanii Marandu Teete Rechaukaha

Mohanii ha'e peteĩ marandu teete rechaukaha ojejapóva peteĩ ao apoha réra oriente arandukuaágui heñóiva peguarã. Pe logo ojejapo tai latino rehe, ome'ẽva pe márkape peteĩ ñe'ẽ isimple ha tetãita rehegua. Pe tai M ha'e pe ta'ãnga rehegua tee ha ohechauka tinta, ombojoajúva pe ta'ãnga kalligrafia chína ndive. Umi serif rehegua ha contorno rehegua tairenda oñembojoaju ha oñemyendyke pyahu. Umi tai M ha H oñemombarete, umi ambue tai katu oñemomichĩ, upéicha oñemoheñói tesa rehegua ñemboja'o. Pe ta'ãnga ikatu ojeha'ãjey, oñembojoja'o ha oñembojoajujey, ha ikatu ojeporu oimeraẽva mba'e rehe.

The Recognition

About the A' Design Award Pláta

Mohanii Marandu Teete Rechaukaha ohupyty A' Design Award Pláta, peteĩ ñehechakuaa extraordinariamente prestigioso oñeme'ẽva diseño de primera línea, hechapyrãva ha impresionante-pe. Umi ganador Pláta ha'e tembiapo brillante ha heta creativo ohechaukáva expertise, talento ha agudeza sobresaliente umi diseñador-pe. Oñeha'ãrõ Mohanii Marandu Teete Rechaukaha ha'eha peteĩ tembiapo maravilloso, ejemplar, profesional ha innovador pypukuvéva. Ko diseño ohupytýva A' Design Award Pláta ha'e invento ojehechakuaáva ha ojehayhúva ohepyme'ẽva ha ombohasáva límite arte, ciencia, diseño ha tecnología rehegua. Mohanii Marandu Teete Rechaukaha ha'e creación heta ojeenvidiáva omokyre'ỹva ipotapy, ome'ẽva sentimiento positivo ha omoheñóiva maravilla ha sorpresa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Mohanii logo is dominated by English, reflecting the international simplicity and tonality; it is simplified and linked through the image of Chinese calligraphy, and the M is innovatively used as the core identification symbol and integrated into the oriental humanistic spirit.
MOHANII combines and reinterprets serifs and isolines. Symbols strengthen M and H, and weaken other characters to form visual layers, so that they form a unified image energy field.
Dimensions & Packaging: The size of the brand logo is not uniformly stipulated, and the size can be set by itself according to the actual production.
Tags: Brand Design, Logo Design, Brand Identity, Fashion Branding, Geometric Art
Production Technology: M corresponds to ink, which is the core identification element of the brand and the spiritual carrier of the brand. The design uses the humanistic core as the strength to superimpose the brand height, has a unique texture and extended vitality, and implants cultural genes into the brand identity. It can be repeated, broken up, composed and integrated into abstract oriental elements, and can be applied to any medium.
Design Challenge: There are two challenges to face. One is how to creatively excavate a unique brand visual language in an international style, penetrate and implant the brand cultural genes, and establish a differentiated, exclusive and recognizable industry identity for the brand. The second is how to build a bridge of communication between brands and users, and convey the cultural connotation behind fashion products, so as to give the realization of brand value as a fulcrum.
Research: Mohanii is a fashion pioneer brand positioning the core of the oriental spirit. Based on the vision of "high-end experimentation", Mohanii is committed to building a brand in multiple dimensions such as culture, art, business, and fashion trends. With the brand tenet of "continuously providing consumers with fresh experiences through visual innovation", it actively explores the possibilities between aesthetics and commerce. Therefore, it is necessary to establish a new fashion brand identity that is unique and has avant-garde artistry.
Inspiration: Drawing inspiration from Chinese ink and wash, we designed a brand symbol with vitality and "sportiness" for the brand, which can be broken up, reconstructed and integrated with abstract oriental elements. The design is based on plane composition, postmodern abstraction as the form of expression, based on fashionable geometric shapes, integrates oriental culture to interpret black and white classics, and finally forms a visual image with avant-garde artistry and commercial recognition.
Project Duration: The project started in Shenzhen in December 2020 and completed in Shenzhen in July 2021.
Operation Flow: Through the personalized use of brand logos in different media, consumers can bring different fresh visual experiences and perceive the unique texture and extended vitality of brand logos. For consumers, consumption is also an appreciation of aesthetic life. This kind of consumption behavior based on aesthetics will increase people's attention to traditional culture and generate continuous links.
Patents: All copyrights DOTONE Brand Design,2020
Image Credits: Image #1-#5
Designer,Wei Sun,2020
Designer,Mingran Wu,2020