Haocailou Restaurante Ryepypegua Diseño by Sig Studio is a highly esteemed winner of the very prestigious 2023 A' Design Award Pláta in Ogapype Jejapo Competition Category.
PlátaOgapype· 2023
Haocailou Restaurante Ryepypegua Diseño
by Sig Studio
A' Design Award Pláta Winner in Ogapype Category
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- Verified Award Winner
- Verify Award Status for #143404
The Design
About Haocailou Restaurante Ryepypegua Diseño
Haocailou ha'e peteĩ restaurante ryepypegua diseño ohechaukáva Shunde arandukuaa. Shunde arandukuaápe, Haocai he'ise po'a porã, vy'aguasu ha sa'y hetáva. Ko tembiapo oiporu heta mba'erendy (lanterna), sa'y ymaguare ha materiales oñemboja'óva ojapo hag̃ua peteĩ tenda vy'apópe henyhẽva. Pe fénix, po'a porã rechaukaha ha Shunde réra ojeporúva upe tetãme, ha'e pe téma tuichavéva. Escalera sa'yju, ipasamano oiporúva viga mbojokoharãicha, ogueraha peteĩ bar-pe, hi'ári oĩva peteĩ fénix ygára mokõi henda oguerekóva ha avei oñongatúva kaguy. Umi koty ñemi mbohapyha pisópe ne mandu'auka pira mba'erendy ymaguarére.
The Recognition
About the A' Design Award Pláta
Haocailou Restaurante Ryepypegua Diseño ohupyty A' Design Award Pláta, peteĩ ñehechakuaa extraordinariamente prestigioso oñeme'ẽva diseño de primera línea, hechapyrãva ha impresionante-pe. Umi ganador Pláta ha'e tembiapo brillante ha heta creativo ohechaukáva expertise, talento ha agudeza sobresaliente umi diseñador-pe. Oñeha'ãrõ Haocailou Restaurante Ryepypegua Diseño ha'eha peteĩ tembiapo maravilloso, ejemplar, profesional ha innovador pypukuvéva. Ko diseño ohupytýva A' Design Award Pláta ha'e invento ojehechakuaáva ha ojehayhúva ohepyme'ẽva ha ombohasáva límite arte, ciencia, diseño ha tecnología rehegua. Haocailou Restaurante Ryepypegua Diseño ha'e creación heta ojeenvidiáva omokyre'ỹva ipotapy, ome'ẽva sentimiento positivo ha omoheñóiva maravilla ha sorpresa.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- How to highlight Shunde culture and attract young people is the difficulty.
In Shunde culture, Haocai means good luck, a sense of festival, rich and beautiful color or colorful fabrics. Therefore, the project applied a large number of lanterns, traditional colors and multi-layer materials to form the lively atmosphere and present Shunde culture.
Phoenix meaning auspicious and is also a nickname for Shunde, so we took phoenix as theme to echo Haocai to express happiness. - Dimensions & Packaging
- The project area is 542sqm.
- Tags
- Restaurant, Bar, Shunde culture, Cantonese cuisine，Innovative design
- Production Technology
- Desktop research and on-site market research about Cantonese cuisine and Shunde cuisine.
On-site visit to learn about Shunde culture. - Design Challenge
- How to make the project highlight the cultural characteristics of Shunde, distinguish it from the daily Cantonese culture and attract the attention of young people, is the difficulty of our design.
The handrails are used as beams to support the overall weight. The yellow-stained stairs are magnificent and concise, like a dragon hovering up.
The traditional Shunde cuisine is changed to dining at the bar. The top of bar is based on a double-layer phoenix boat, which has the function of a wine rack. Going up, the corners of the eaves of the building are built with acrylic imitated glazed bricks, and the glass inlaid in the ceiling is reflected layer by layer, giving it a surreal touch.
The third floor is for private rooms, and the intention is derived from Shunde fish lanterns. The scattered dot layout also solves the problem of insufficient number of private rooms. - Research
- Type of Research: Internet research, offline market research
Research Objectives: Cantonese and Shunde cuisine, Shunde culture as well.
Methodology：Design innovation, brainstorming, workshop
Data collection and research tools: Wechat, reports pool, DIAN PING
Paticipants: Ray Lee, Jiani Feng, Feng Yu
Insights:
After market research, we found that the public's image about Shunde cuisine is vague, and it is often confused with Cantonese cuisine. Cantonese dishes and restaurant designs are quite traditional, and there is no obvious difference between brands. Therefore, family customers or the elderly are the most important customer group. And more innovative, more refined Shunde cuisine can fill this gap.
The project is located in Fengshengli, Shanghai, which is a Shanghai-style cultural district and also a fashion destination for young hipsters from day to night.
The location of Fengshengli and the consumer group determine that this is a very innovative restaurant for fashionable people. Customers here would like view a tradional culture been presented in a modern way. - Inspiration
- A visit to local folk museum of Shunde and inheritors of intangible cultural heritage, which helped to explore how to make modern works with traditional handicrafts.
We adopted images of traditional culture and intangible cultural heritage in a modern way, e.g., the traditional daliang fish lanterns, Shunde phoenix Crown, phoenix boat, bridal Sedan chair, Guan Gong Lion, Gambiered Canton Gauze to highlight Shunde culture.
Innovations on construction technology, dining experience and floor plan as well. - Project Duration
- The project located in Fengshengli SH started in July 2021 and finished in December 2021.
- Operation Flow
- Stairs：The handrails are used as beams to support the overall weight. The yellow-stained stairs are magnificent and concise, like a dragon hovering up.
Bar of second floor: The traditional Shunde cuisine is changed to dining at the bar. The top of bar is based on a double-layer phoenix boat, which has the function of a wine rack. Going up, the corners of the eaves of the building are built with acrylic imitated glazed bricks, and the glass inlaid in the ceiling is reflected layer by layer, giving it a surreal touch.
The third floor is for private rooms, and the intention is derived from Shunde fish lanterns. The scattered dot layout also solves the problem of insufficient number of private rooms. - Patents
- Copyrights belong to SIG Studio,2021.
- Team Members
- Creative director: Ray Lee
Interior design: Jiani Feng, Yiming Huang
Graphic/ illustration design: Shushu, Jieyu Deng
Rendering: Yinhui Gu
Project management：Jiani Feng - Image Credits
- Image #1-#5: Photographer Yinhui Gu, Haocailou, 2021
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