Scaling Inc Marca Rekove Yanming Chen omba'apóva

Scaling Inc Marca Rekove Yanming Chen omba'apóva ha'e rembiporuarã oñemba'eguaséva 2023 A' Design Award Fiero pegua Ta'ãnga Jejapo Ñeha'ã Categoría-pe.

FieroTa'ãnga· 2023

Scaling Inc Marca Rekove

Yanming Chen -gua

Mba'eporuhára: Scaling Inc

A' Design Award Fiero Rembiporuarã Ta'ãnga Categoría-pe

13,030

Premio Rembiporuarã Oñemoneĩva

Emoneĩ Premio Reko #143781 Peg̃ua

Ehecha A' Design Award-pe Marandu Myasãi Mba'ete Jeguerohory

Sa'y

Diseño

Scaling Inc Marca Rekove Rehegua

Scaling Inc ha'e peteĩ marca rekove ojejapova'ekue peteĩ medio ryepýpe omba'apóva peteĩ mba'apo pytyvõrã. Pe logo ha'e peteĩ matrí lattice ijoja'ỹva, ojejapova'ekue 5 hexágono ra'ãnguségui. Pe hexágono mbytepegua omoĩ pe orekóva pe emprésape ha ojehechauka porã pe lattice ryepýpe. Umi hexágono ijoja'ỹva omoĩ pe marcápe peteĩ ra'ãnga oñemoñeha engranaje térã eíra rehegua. Ko marca rekove ojeporu papeltee reheguápe, poster-pe, ao pared rehegua ha bolsa-pe, orekóva ojepuru online ha offline campaña-pe. Umi color hesãiva ha ra'ãnga geométrico mba'yru'ỹva ojeporavo entrevista grupo focal ha jeporeka guasu rire. Pe diseño ohechauka efisiensia, adaptación ha crecimiento.

Jeguerohory

A' Design Award Fiero Rehegua

Scaling Inc Marca Rekove ohupyty A' Design Award Fiero, peteĩ ñehechakuaa prestigioso oñeme'ẽva diseño iporã-pe ohupytýva requisito profesional ha industrial oñeha'ãrõva creación iporã oñemoĩva-gui. Umi ganador Fiero ohechauka habilidad guasu, especialización yvate, comprensión experta ha capacidad creativa umi creador rehegua. Oñeha'ãrõ Scaling Inc Marca Rekove ha'eha creación ojehayhúva, admirada ha estimada, práctica ha innovadora. Ko diseño ohupytýva A' Design Award Fiero ombojoaju mejor práctica industria rehegua ha oguereko característica técnica competente ojoajúva conocimiento ha talento ndive. Scaling Inc Marca Rekove oñerespeta hembiapo cuidadoso rupi ha oñemoĩ ome'ẽ hag̃ua mejora calidad de vida rehegua oipytyvõva yvy ape iporãve hag̃ua.

Diseño Rapykuéri

Marandu Aty

Diseñador ome'ẽva'ekue crédito, aty pegua ha mba'e técnico.

Mba'e Iñambuéva: Scaling Inc is a cutting-edge media company that utilizes scalable technologies and novel tools to generate advertisements and marketing campaigns. The logo design is composed of polygon-shaped lattices. In this case, the campaign for Scaling includes stationery set design, poster design, and other accessory designs. The design of gear-feeling matrix lattices with a hexagon dot in the middle illustrates that SCALING is a team player that values the benefits of all members within its network and provides win-win opportunities to its clients.
Tuichakue ha Ñemyenyhẽ: The Scaling logo was created by using Adobe Illustrator and Photoshop. The design is adapted in web and print ads, such as stationery sets, posters, wallpaper, bags, etc. They can efficiently make online and offline campaigns with their unique and vivid design.
Ñe'ẽ Rape: Branding, Campaign, Modern, Geometric, Logo, Packaging, Visual Identity, Graphic Design
Ñeapopy Tecnología: Photoshop, Illustration, and Digital Design
Diseño Jepy'apy: Scaling wants to reflect its characteristics and objectives through graphics. The challenge is how to send the correct message effectively. First, the logo itself demonstrates the four cornerstone values of Scaling. Then the choice of gear-like bee shape and the digital network/hive, made by repetitions of logo and shown on accessories, convey the idea of Scaling playing a key role within the network and brings solid services/products to its customers just like bees in a hive and gears in a machine.
Ñesẽheka: The research is conducted around the study of the Scaling Inc case. The objective is to design the logo that helps build brand identity and recognition. The research methodology is based on a combination of waterfall and agile styles. The combined methods enabled me to gradually accomplish the objective by repeating the waterfall model on each more minor phase of the agile model. With the information given about the Scaling Inc case, the design was revised like software updates to match the need of Scaling Inc better and eventually perfect itself. Further data collection was conducted through focus group interviews and large-scale surveys with participants of target audiences and company affiliates. The result indicated that simple graphics like polygons and futuristic icons that relate to technology were most popular. Based on the research results, the design was finalized and received positive feedback, mainly about how the logo reflects the company objective and helps attract target clients.
Inspiración: The overall design focuses on identifying and emphasizing the meaning of scaling at Scaling Inc. Scaling represents efficiency, adaptability, fast growth, and novelty. The logo design is a single matrix lattice composed of five hexagons. The central hexagon represents the company itself standing out and getting highlighted. Moreover, the choice of non-regular hexagon shape is to make the lattice into a gear-like bee form which both emphasizes the values of Scaling Inc and its goal to create benefits for everyone within the network.
Proyecto Ára Tuichakue: The project starts on June 1st, 2022, in the United States of America
Mba'apo Rape: In the media company field, creating a good campaign must understand who the audience is and what the audience wants. Based on focus group interviews and large-scale surveys, vivid colors and unique patterns could attain more attention from target users and portray the characteristics of the company. The overall design offers the audience a sense of simple, straightforward, avant-garde, and futuristic connection to the brand, representing the Scaling and its products.
Ta'ãnga Mba'eñemoneĩ: Yanming Chen