Purity Ring Ñemuha Koty Ryepy Diseño by Guang Zhang

Purity Ring Ñemuha Koty Ryepy Diseño by Guang Zhang is a highly esteemed winner of the very prestigious 2023 A' Design Award Pláta in Ogapype Jejapo Competition Category.

PlátaOgapype· 2023

Purity Ring Ñemuha Koty Ryepy Diseño

by Guang Zhang

Client: XingShangZhiLi

A' Design Award Pláta Winner in Ogapype Category

13,647

Verified Award Winner

Verify Award Status for #146649

View at A' Design Award Press Release Award Badge

Colors

The Design

About Purity Ring Ñemuha Koty Ryepy Diseño

Purity Ring ha'e peteĩ ñemuha koty ryepy diseño ojejapopáva Shenzhen-pe. Peteĩ vidrio guasu tenondegua omoneĩ umi yvoty rogue metal-gua oĩva hyepýpe ojepe'a haguã shopping gotyo peteĩ escenario ojegua'áicha. Umi yvoty rogue ojejapo acero inoxidable-gui ha oñemohatã peteĩ estructura acero angular-gui hyepypegua rehe. Peteĩ ao morotĩ osãingóva ha peteĩ yvy ojejopýva ape hapykuépe ome'ẽ pe ñomongetaha rendápe peteĩ jepe'apy ñeñandu. Pe ñeha'ãrõha renda ha pe jehepyme'ẽha mesa ojoaju peteĩ karẽ rupive. Pe ao ñemondeha renda oñemoĩ escalones ári pe pa'ũ paha gotyo, ha umi apykakuéra oreko peteĩ plataforma T-icha ijysajáva.

The Recognition

About the A' Design Award Pláta

Purity Ring Ñemuha Koty Ryepy Diseño ohupyty A' Design Award Pláta, peteĩ ñehechakuaa extraordinariamente prestigioso oñeme'ẽva diseño de primera línea, hechapyrãva ha impresionante-pe. Umi ganador Pláta ha'e tembiapo brillante ha heta creativo ohechaukáva expertise, talento ha agudeza sobresaliente umi diseñador-pe. Oñeha'ãrõ Purity Ring Ñemuha Koty Ryepy Diseño ha'eha peteĩ tembiapo maravilloso, ejemplar, profesional ha innovador pypukuvéva. Ko diseño ohupytýva A' Design Award Pláta ha'e invento ojehechakuaáva ha ojehayhúva ohepyme'ẽva ha ombohasáva límite arte, ciencia, diseño ha tecnología rehegua. Purity Ring Ñemuha Koty Ryepy Diseño ha'e creación heta ojeenvidiáva omokyre'ỹva ipotapy, ome'ẽva sentimiento positivo ha omoheñóiva maravilla ha sorpresa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Considering the normal appearance of the stores around the mall, the designer hopes that the eyes of the crowd can quickly attract the stores, so a large area of glass is used to make the metal petals in the space unfold like a theater. Deconstructed metal petals. The white curtain and the rammed earth behind it form a vague indoor and outdoor atmosphere under the sky, which makes communication area have an open feeling.
Dimensions & Packaging: The metal is finished with stainless steel, and the internal angle steel framework is fixed up and down. Every link from snapping line positioning to on-site installation needs to be closely contacted with the workers
Tags: interior,deconstructionism，commercial space
Production Technology: The designer repeatedly adjusted with the stainless steel manufacturer through manual model and computer drawing, and communicated with the master in the factory for many times in terms of shape and paint surface to achieve the sense of deconstruction but not sharp space. This is also due to the cooperation with the workers on the site. The different proportions of metal blocks in the air and landing in the corridor also directly affect the atmosphere people feel in the space.
Design Challenge: The biggest challenge comes from the fact that space takes the form of deconstruction but is not aggressive. We need to use hard materials to express the soft spirit. The soft body and hard appearance match each other. Therefore, the designer made many adjustments at the construction site to make the scale of each block extending into the space suitable for the atmosphere to be expressed.
Research: The designer has continuously observed the status of customers who have purchased goods and their attitudes towards the products for a period of time, connecting customers and brands with space and promoting purchase behavior are the core issues considered by the project.
Inspiration: The project is inspired by the brand spirit "Gentle and Tough"and the inspiration of shape comes from flowers. The designer hopes to create a space with brand spirit by deconstructing and adding new materials. When customers walk into the space, they have not only the sense of security wrapped by petals, but also the new sense of experience formed after the body is reorganized and endowed with hard metal materials, which makes customers have stronger emotional connection with the brand.
Project Duration: The project started in July 2021 in ShenZhen and finished in October 2022 in ShenZhen
Operation Flow: According to the positioning of the product and the shopping habits of local people, GuangZhang shrink the waiting and cash register into a circle through a curve, and naturally have a dialogue with the salesperson to build trust when the partners are waiting for customers to change clothes. The customer's locker room is designed on the steps at the end of the space, and the waiting seats are designed in the form of a T-shaped platform. The customer walks down the steps with new clothes, and emerges from the corner of the clothes,Space forms a complete experience.
Image Credits: Image #1: Photographer Zhao Liang Tan
Image others: Photographer Ou Yang Yun