Burton Chengdu Ñemuhãhaite Sa and Boo Studio omba'apóva

Burton Chengdu Ñemuhãhaite Sa and Boo Studio omba'apóva ha'e rembiporuarã oñemba'eguaséva 2023 A' Design Award Itaju pegua Ogapype Jejapo Ñeha'ã Categoría-pe.

ItajuOgapype· 2023

Burton Chengdu Ñemuhãhaite

Sa and Boo Studio -gua

Mba'eporuhára: SA and BOO Studio

A' Design Award Itaju Rembiporuarã Ogapype Categoría-pe

32,348

Premio Rembiporuarã Oñemoneĩva

Emoneĩ Premio Reko #146820 Peg̃ua

Eike Tendápe Ehecha A' Design Award-pe Marandu Myasãi Mba'ete Jeguerohory

Sa'y

Diseño

Burton Chengdu Ñemuhãhaite Rehegua

Umi aravo ojehechaukáva ha omyenyhẽva oiko meme, pe ta'angahai artista equipo-gui ojapo peteĩ serie ta'anga cómic-icha otraduci haĝua pe guía usuario yrypy-pe g̃uarã ha pe desarrollo historia marca rehegua, oheka rire pe historia marca ha umi red social China-pe ojapo haĝua pe tienda peteĩ referencia ha fotografiable ha'e ambue desafío, pe equipo diseño omba'apo mbarete ombojehe haĝua pe estructura construcción yvyra china yma guare pe estructura arquitectónico ko'ág̃agua rehe ha oguerujey haĝua pe mandu'a historia marca ko pa'ũ conflictivo-pe ha'e pe meta paha.

Jeguerohory

A' Design Award Itaju Rehegua

Burton Chengdu Ñemuhãhaite ohupyty A' Design Award Itaju, peteĩ ñehechakuaa heta prestigioso oñeme'ẽva diseño primera clase, maravilloso ha sobresaliente-pe. Umi ganador Itaju ha'e creación heta innovador, visionario ha glamoroso ohesape'ỹva ohechaukáva genio, sabiduría ha habilidad umi diseñador-pe. Oñeha'ãrõ Burton Chengdu Ñemuhãhaite ha'eha peteĩ invento ojehechakuaavéva, tendencia omoĩva ha monumental ome'ẽva valor ndojehecháiva. Ko diseño ohupytýva A' Design Award Itaju ha'e proyecto espectacular ha respetado ohepyme'ẽva heta ha ombohasáva límite arte, ciencia, diseño ha tecnología rehegua. Burton Chengdu Ñemuhãhaite omoheñói sentimiento ipotapy mbarete, omokyre'ỹ pasión, ombokyre'ỹ creatividad ha ñanemombyasy.

Diseño Rapykuéri

Marandu Aty

Diseñador ome'ẽva'ekue crédito, aty pegua ha mba'e técnico.

Mba'e Iñambuéva: The design is inspired by the nature, narrating the theme of a snowy and a sustainable future, and striving to shape Burton Chengdu flagship store into a carrier of One city Two world, The design shall meet both retail need and space itself, meanwhile strengthening the shopping experience of visitors and unique memory therefore establish a stronger relationship between the brand and customers and pass the brand spirit of Burton, passion and sustainability
Tuichakue ha Ñemyenyhẽ: The interior area is 265 sqm, the facade area is about 210 sqm.
Ñe'ẽ Rape: Snowboarding, Sustainable, Recycled, Commercial, Retails, Flagship, Fashion, Chinese, Installation, Sports
Ñeapopy Tecnología: We cared about the environmental issues, the facade we used wasted snow gears and construction materials, Since Jake Burton, the founder of Burton and the promoter of snowboarding, made snowboards in his workshop, team recreates his workshop by combining Chinese traditional mortise tenon structure with modern industrial material, Wood and metal build the skeleton of workshop, implying interactions between nature and industry, tradition and innovation, as well as past and future
Diseño Jepy'apy: The challenge is to translate the heritage and development of this unique brand, since it's not as common as other fashion retail. We work on the props to better fit the snow gear products, as well as differentiate the brand from another sports brand. Another outcome of the research, is the combination of eastern and western architect styles.
Ñesẽheka: The research focused on three main perspectives, first of all, the snowboarding sports itself, and then, the founder of this brand, who significantly influenced the whole industry. The third perspective is about the local elements. For the first perspective, since it is a flagship retail, understanding the market is essential. Also, winter sports is a growing industry in China, which requires more understandings of the connection between the products and this sports. On the other hand, the founder of this brand has very significant influences to this sports, to get a better view of his own experiences will help design.Background research is basically based on the brand's official site. Thirdly, Chengdu is the center of west south area in China, which is a very big market for the brand, so to better embed the local elements in the design is another concern. The methods of research contain internet resources, interviewing the staff, newspaper back in time. After all the research, how to translate the information visually is main concern. Therefore, except for the datas and words collected from resources, the design team created a set of illustration which could be used in design, and be seen by customers, therefore, get a better understanding of the brand and the design.
Inspiración: Elements of snowboarding are translated into materials and imagery for the viewers to read the brand message of Burton, People, Planet, Sports, is conveyed through the texture, Snowboarding gradually becomes popular while also causing environmental issues, In this case, uses of wasted construction materials from the last merchant and damaged gears supplied by Burton, By decomposing, mixing and reusing, eventually turned out to be the facade, We are committed to build an iconic landmark in the city
Proyecto Ára Tuichakue: The project started in May 2022 in Chengdu, China, and finished in December 2022, and now in In99 Shopping mall in Chengdu
Mba'apo Rape: The design team collected the wasted construction wastes from last retail store moved away, and ask Burton for their used snow gears or wasted products, Then we send to the factory to crumble them into ashes, however the color turns out to be not so idea since the product is colorful, Therefore, we add more wasted materials into the crumbled ashes, Then we adhesive the ashes together with the help of the factory workers, The final challenge for the sustainable facade material is waterproof test, the team tried several different media, eventually we let some micro spaces open on surfaces therefore it absorbs the water fast
Aty Rembiguái: Bonnie Liao
Lisa Liu
Pavel Zhu
Ta'ãnga Mba'eñemoneĩ: Image #1: Photographer Liu Wei
Image #2: Photographer Liu Wei
Image #3: Photographer Liu Wei
Image #4: Photographer Liu Wei
Image #5: Photographer Liu Wei
Video Credits: YinTai Group, IN99 Chengdu