ReForm Plastic Marca Reko Ñemoheñói by Giang Nguyen

ReForm Plastic Marca Reko Ñemoheñói by Giang Nguyen is a highly esteemed winner of the very prestigious 2024 A' Design Award Brónse in Ta'ãnga Jejapo Competition Category.

BrónseTa'ãnga· 2024

ReForm Plastic Marca Reko Ñemoheñói

by Giang Nguyen

Client: ReForm Plastic

A' Design Award Brónse Winner in Ta'ãnga Category

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Verified Award Winner

Verify Award Status for #147036

View at A' Design Award Press Release Award Badge

Colors

The Design

About ReForm Plastic Marca Reko Ñemoheñói

ReForm Plastic ha'e peteĩ mba'apoha tekoporã rehegua oĩva Vietnam-pe, oñeha'ãva ombohovái plástico ñemongu'e apañuái, omoporãve hag̃ua mba'apoha ñemongu'eguáva rekoporã, ha omokyre'ỹ hag̃ua peteĩ economía circular ojapo rupive mueble ha tábla plástico ñemongu'e oñemyatyrõvaguígui. ReForm Plastic tábla rape reko ijojaha'ỹva oñemboja'o porãiterei marca reko-pe. Mba'apoha ojapo aja tábla pyahu, imba'e marca aty okakuaa ha oñemoambue, omoheñóivo peteĩ aty dinámiko ha peteĩchagua ñemoheñói mba'e mba'apo moheñoihápe g̃uarã.

The Recognition

About the A' Design Award Brónse

ReForm Plastic Marca Reko Ñemoheñói ohupyty A' Design Award Brónse, peteĩ ñehechakuaa heta prestigioso oñeme'ẽva diseño sobresaliente-pe ojekuaáva creatividad, ingenio ha astucia rupi. Umi ganador Brónse ha'e artefacto hábil ha creativo ohechaukáva experiencia, imaginación ha recurso umi diseñador-pe. Oñeha'ãrõ ReForm Plastic Marca Reko Ñemoheñói ha'eha peteĩ objeto ojehayhúva, admirado ha estimado, profesional ha innovador. Ko diseño ohupytýva A' Design Award Brónse ombojoaju mejor práctica arte, ciencia, diseño ha tecnología rehegua ha iporãiterei detalle rehe. ReForm Plastic Marca Reko Ñemoheñói ombohory necesidad, ohupyty ipotapy, ombovy'a sentimiento ha ohenói curiosidad.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: ReForm Plastic is a Vietnam-based social enterprise dedicated to solving the plastic waste problem, improving the livelihood of informal waste workers and promote circular economy by producing furnitures and boards from recycled plastic waste. The brand identity is built upon the surface texture the plastic boards - so as long as new boards are made, the brand asset library will keep expanding and create a “generative” and cohesive library of design materials to work with.
Tags: plastic waste, brand identity, social impact, recycled, furnitures
Design Challenge: The creative challenge for ReForm Plastic's brand identity redesign comes from the fast-growing development of the brand. ReForm Plastic opened their first pilot facility in early 2020 and has been expanding rapidly without a cohesive brand identity - this poses the challenge of redesigning without compromising the brand's image in the public eyes.
Inspiration: The design inspiration comes from the goal to create an authentic brand identity that resonates with core values of the brand as well as represents the brand products, combined with a thorough observation of the surfaces of ReForm Plastic boards. Once we know what the design should communicate, how it should be communicated, the design process became much more straight-forward.
Project Duration: The project was started in July 2021 and finished in October 2021.
Team Members: Giang Nguyen
Image Credits: Hieu Nguyen

Read the Press Release