Absolut Lab Pop-Up Store Interior Design Moneys Studio omba'apóva

Absolut Lab Pop-Up Store Interior Design Moneys Studio omba'apóva ha'e rembiporuarã oñemba'eguaséva 2023 A' Design Award Brónse pegua Ogapype Jejapo Ñeha'ã Categoría-pe.

BrónseOgapype· 2023

Absolut Lab Pop-Up Store Interior Design

Moneys Studio -gua

Mba'eporuhára: Moneys Studio

A' Design Award Brónse Rembiporuarã Ogapype Categoría-pe

12,755

Premio Rembiporuarã Oñemoneĩva

Emoneĩ Premio Reko #147287 Peg̃ua

Eike Tendápe Ehecha A' Design Award-pe Marandu Myasãi Mba'ete Jeguerohory

Sa'y

Diseño

Absolut Lab Pop-Up Store Interior Design Rehegua

Absolut Lab ha'e peteĩ pop-up store ha exhibición espacio Shanghai, China-pe. Pe interior ojejapo módulo componentekuégui, umi ohejáva pe espacio oñemboja'o, oñemomba'apojey ha oñeporujey. Pe diseño inspiración ojehupyty Mobius Strip-gui. Pe jeike rendápe oĩ peteĩ corredor kurva, ojejapóva polycarbonato hoja ha material espejáragui, ojapóva peteĩ tape líquida circulaciónpe g̃uarã. Peteĩ techo espejára omomichĩ pe sensación de angostura. Kraft paper oñemomba'apojey jeykuaáva, acero inoxidable ha polycarbonato hoja ha'e umi material principal. Opa módulo ojeprefabrika kóva, ha pe konstruksión sitiope ojejapopa 60 aravo pukukue jave.

Jeguerohory

A' Design Award Brónse Rehegua

Absolut Lab Pop-Up Store Interior Design ohupyty A' Design Award Brónse, peteĩ ñehechakuaa heta prestigioso oñeme'ẽva diseño sobresaliente-pe ojekuaáva creatividad, ingenio ha astucia rupi. Umi ganador Brónse ha'e artefacto hábil ha creativo ohechaukáva experiencia, imaginación ha recurso umi diseñador-pe. Oñeha'ãrõ Absolut Lab Pop-Up Store Interior Design ha'eha peteĩ objeto ojehayhúva, admirado ha estimado, profesional ha innovador. Ko diseño ohupytýva A' Design Award Brónse ombojoaju mejor práctica arte, ciencia, diseño ha tecnología rehegua ha iporãiterei detalle rehe. Absolut Lab Pop-Up Store Interior Design ombohory necesidad, ohupyty ipotapy, ombovy'a sentimiento ha ohenói curiosidad.

Diseño Rapykuéri

Marandu Aty

Diseñador ome'ẽva'ekue crédito, aty pegua ha mba'e técnico.

Mba'e Iñambuéva: ABSOLUT's century-old brand culture was communicated in this space through a low-carbon and environment-friendly way. Formed by modular components, the space showed a sense of lightness and fluidity. The modular elements are reusable, which transcend time and echo the everlasting charm of the century-old brand. Besides, the modular design approach created a modern shopping experience, and produced a space featuring a distinctive style and a sense of free fusion just like the Mobius Strip.
Tuichakue ha Ñemyenyhẽ: Low-carbon and eco-friendly design was highlighted in the project. Recyclable kraft paper, stainless steel, and polycarbonate sheets were chosen as the main materials. Papers rolls were used for a large area of walls, which avoided pollution brought by oil painting. Modules in the interior space were mainly made of stainless steel. The entrance featured a corridor made of curved polycarbonate sheets and mirrored materials. All the props could be recycled after the temporary space was dismantled.
Ñe'ẽ Rape: Sustainable materials, Green, Recyclable kraft paper, Modular design, Classless space, Innovation, Diversity, Equality, Mobius Strip
Ñeapopy Tecnología: The entrance featured a corridor made of curved polycarbonate sheets and mirrored materials, which extended from the indoors to the public outdoor spaces. It formed a structure similar to the Mobius Strip, which broke the spatial boundary and created a curving circulation route. A mirrored ceiling was adopted in the interior, to erase the sense of narrowness in the space and showcase a new and diversified image of the brand. All modules were prefabricated, which were efficient and eco-friendly.
Diseño Jepy'apy: Creating a pop-up store that reflects the brand's features in a space less than 150 square meters through a low-carbon and environment-friendly way was a big challenge. Besides, the tight construction schedule made the task even challenging.

In response, the designers innovatively adopted modular components to construct the space. The modular approach maximized the protection of environment while satisfying functional needs. Finally, the construction of the store was completed in just 60 hours.
Ñesẽheka: This pop-up store was transformed from a narrow space, and was required to finish on-site construction in merely five days. At the beginning of the project, the designers envisioned a new space image that echoed with the surrounding neighborhood and community, and reconsidered the social boundary between people from the perspective of contemporary art and creative culture.
Inspiración: ABSOLUT LAB is a global program of Sweden vodka brand Absolut, and this project was the first experiential store of ABSOLUT LAB. Renovated from an existing site, this pop-up store showcased a free and artistic lifestyle through a modular system. Drawing design inspiration from the Mobius Strip, the space created a fluid shopping experience and conveyed the brand's spirit of striving for excellence to Chinese consumers.
Proyecto Ára Tuichakue: The project started in May 2019 and finished in July 2019 in Shanghai, China.
Mba'apo Rape: The image of Absolut's typical bottles was refreshed in the space through new materials and forms. The multiple curved surfaces expressed a sense of infinity of the iconic bottles. Stainless steel, which features a sense of technology, endowed the space with a unique temperament. The material was hollowed out, producing an integration of lightness and solidness and creating open views in the space. The formal design of details fully manifested the characteristics of the brand.
Aty Rembiguái: Joyce Dong
Yue Qian
Wenhao Liu
Shijie Li
Ting-yu Chen
Ta'ãnga Mba'eñemoneĩ: YKS