The Dark Side of the Moon Mborayhu Kuatiañe'ẽ Maria-Luisa Uth omba'apóva

The Dark Side of the Moon Mborayhu Kuatiañe'ẽ Maria-Luisa Uth omba'apóva ha'e rembiporuarã oñemba'eguaséva 2023 A' Design Award Brónse pegua Ta'ãnga Jejapo Ñeha'ã Categoría-pe.

BrónseTa'ãnga· 2023

The Dark Side of the Moon Mborayhu Kuatiañe'ẽ

Maria-Luisa Uth -gua

Mba'eporuhára: Fortuna Design Studio

A' Design Award Brónse Rembiporuarã Ta'ãnga Categoría-pe

10,068

Premio Rembiporuarã Oñemoneĩva

Emoneĩ Premio Reko #147779 Peg̃ua

Ehecha A' Design Award-pe Marandu Myasãi Mba'ete Jeguerohory

Sa'y

Diseño

The Dark Side of the Moon Mborayhu Kuatiañe'ẽ Rehegua

Jasy Pytũ Hendápe ha'e peteĩ mborayhu kuatiañe'ẽ oikuaaukáva peteĩ tembiasakue mborayhu China ymaguare. Ko tembiapo oñemomorã kuatia ñembosako'i rape iporãva yma guare, oñeha'ãvo letra, ta'anga, ta'anga rape ñembosako'i ha mba'e rehe. Kuatiañe'ẽ ñembyaty ojepe'a ha jasy pytũ hendápe ojehecha. Kuatiañe'ẽ oñembojera bolsa michĩ ramo, peteĩ ñembojera rape Hapõ pegua oikéva Europa-pe 18 ary pukukue-pe ha oiko popetẽ mborayhu kuatiañe'ẽ ñembojera rape ramo. Kuatia ojeporúva, ikatuhápe oñembojera oñemboja'o'ỹre ha ohendivéva, omboja mokõi hendápe kuatiañe'ẽ rehegua ojegueraha jave tesape gotyo.

Jeguerohory

A' Design Award Brónse Rehegua

The Dark Side of the Moon Mborayhu Kuatiañe'ẽ ohupyty A' Design Award Brónse, peteĩ ñehechakuaa heta prestigioso oñeme'ẽva diseño sobresaliente-pe ojekuaáva creatividad, ingenio ha astucia rupi. Umi ganador Brónse ha'e artefacto hábil ha creativo ohechaukáva experiencia, imaginación ha recurso umi diseñador-pe. Oñeha'ãrõ The Dark Side of the Moon Mborayhu Kuatiañe'ẽ ha'eha peteĩ objeto ojehayhúva, admirado ha estimado, profesional ha innovador. Ko diseño ohupytýva A' Design Award Brónse ombojoaju mejor práctica arte, ciencia, diseño ha tecnología rehegua ha iporãiterei detalle rehe. The Dark Side of the Moon Mborayhu Kuatiañe'ẽ ombohory necesidad, ohupyty ipotapy, ombovy'a sentimiento ha ohenói curiosidad.

Diseño Rapykuéri

Marandu Aty

Diseñador ome'ẽva'ekue crédito, aty pegua ha mba'e técnico.

Mba'e Iñambuéva: The 'Dark Side of the Moon' is a love letter, telling a traditional Chinese love story, not only with words, but also by the way the package is opend, by the choice of printing technology, the used materials, the graphic design and illustrations. The storytelling begins as soon as the package is opened: the full moon on the front wanes, the dark side of the moon becomes visible. The story unfolds together with the unfolding of the letter, guiding the reader from chapter to chapter.
Tuichakue ha Ñemyenyhẽ: Folded with package: 12 * 12cm
Unfolded letter : 36 * 36cm
Ñe'ẽ Rape: graphic design, illustration, print, type design, package design
Ñeapopy Tecnología: Since the letter is folded paper, the paper needs to have the property to be folded and unfolded multiple times without being torn apart, so we chose a kind of DuPond paper, which can't be ripped apart and which is translucent - two attributes love should have. Since The Love Story is about the sun and the moon, the letter also has a sun and a moon side. The translucency of the paper makes the two sides of the letter flow together when held up against the sun. If you hold the letter down while reading, you cannot see the other side.
Diseño Jepy'apy: Since we are a package design studio, we have an interest in paper. Commercial projects for clients often don't give the opportunity to use more special papers and printing techniques. When visiting package factories we can discover new papers and think about ways to use it and combine materials with stories through design. The used 'pocket purse' folding method, which originated in Japan, but became popular in 18th century Europe as love letter folding method, needed special paper. It made the layout and choice of paper challenging, but also became the designs key component. Since it's not only a creative design project, but also an actual product we sell it was difficult to find a producer who was fit for this folding method.
Ñesẽheka: As a Chinese/ German design studio, we are interested in finding a way of melting those different cultures in a project. The tradition of writing love letters is not that popular in China, throughout its history. So we came up with the idea of a Chinese love letter, using a folding method which also made its way from East to West. The story of Houyi and Chang'e is over 2000 years old and has many versions, but all have an outdated moral. So we rewrote the story first, before we started with the layout. From the beginning we planned this love letters to be a series, so we choose a package which has a CD feeling, since still many of people collect or collected CDs. Like love letters CDs seem from another century, but we think of them in loving nostalgia and hope to revive them in a new way with our design.
Inspiración: In this uncommissioned project we have combined our love for print design, story telling, illustration, graphic design and materials. The goal was to tell a story without the traditional form of a book. On the letter is space for a personal massage, this story can/should be shared with someone and reconnect those old stories with modern life again. The letter itself is folded like a 'pocket purse' - a Japanese Folding technique popular in Europe in the 18th century for writing love letters.
Proyecto Ára Tuichakue: started August in Hangzhou and finished November in Hangzhou
Mba'apo Rape: Telling stories is as old as humanity. Love stories are especially popular. Giving presents to your loved ones is today more a requirement rather than an act of showing love. So we thought about a way to reintegrate old love stories with the rather old tradition of writing love letters. So this design is a present, where personal messages can be added while at the same time it is a documentation of an old love story using new design.
Ta'ãnga Mba'eñemoneĩ: Qianli Ma, Maria-Luisa Uth