Meat Festival Karu Renda Pypegua Diseño by Chang Ming Hu

Meat Festival Karu Renda Pypegua Diseño by Chang Ming Hu is a highly esteemed winner of the very prestigious 2023 A' Design Award Pláta in Ogapype Jejapo Competition Category.

PlátaOgapype· 2023

Meat Festival Karu Renda Pypegua Diseño

by Chang Ming Hu

Client: AJA Architects Associates

A' Design Award Pláta Winner in Ogapype Category

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Verified Award Winner
Verify Award Status for #148117

View at A' Design Award Press Release Award Badge

Colors

The Design

About Meat Festival Karu Renda Pypegua Diseño

Meat Festival ha'e peteĩ karu renda pypegua diseño, peteĩ yakiniku japonés-pegua ogaygua karu renda oĩva Taipei-pe. Ko tenda orekóva 224 metro kuadrado oñemoheñói umi arete japonés ymaguare rehegua. Mbokavicho rendy, pira pytã ñemuña, tape rehegua ñemuha kuéra ha mitã ñembosarái ojejapo jey diseño mba'éramo. Poyvi tuichaite, tesape rendaita, arco ojejapóva ha sa'y pytã omoheñói peteĩ vy'a arete rekoha. Umi apyka oñemohenda michĩva ñemuha kuérape ojoguáva, ha vidrio hesakãmbáva ta'anga reheve omboja'o káda tenda yvategua. Umi mesh oñemo'ãva ha materiales omimbíva omoingove pe tenda ha upekuévo oñangareko okarúva kuéra ñemiháre.

The Recognition

About the A' Design Award Pláta

Meat Festival Karu Renda Pypegua Diseño ohupyty A' Design Award Pláta, peteĩ ñehechakuaa extraordinariamente prestigioso oñeme'ẽva diseño de primera línea, hechapyrãva ha impresionante-pe. Umi ganador Pláta ha'e tembiapo brillante ha heta creativo ohechaukáva expertise, talento ha agudeza sobresaliente umi diseñador-pe. Oñeha'ãrõ Meat Festival Karu Renda Pypegua Diseño ha'eha peteĩ tembiapo maravilloso, ejemplar, profesional ha innovador pypukuvéva. Ko diseño ohupytýva A' Design Award Pláta ha'e invento ojehechakuaáva ha ojehayhúva ohepyme'ẽva ha ombohasáva límite arte, ciencia, diseño ha tecnología rehegua. Meat Festival Karu Renda Pypegua Diseño ha'e creación heta ojeenvidiáva omokyre'ỹva ipotapy, ome'ẽva sentimiento positivo ha omoheñóiva maravilla ha sorpresa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is the Yakiniku Family Restaurant. The signboard of "raw meat" outline on the red bottom, directly shows the store protagonist, with sparks, lively interpreting the young and vigorous brand attribute.
Dimensions & Packaging: This is the 224 square meters restaurant.
Tags: Interior, Commercial, Taipei, Taiwan, AJA
Production Technology: The seat arrangement is presented in the mode of small stall, and the area above the neck is separated by the translucent patterned glass, which simulates the silhouette of countless people during the peak time of dining.

To create the atmosphere, large flags, light boxes, children's game display, arch structure, and red color, etc., are used to directly immerse the moment of festival time. In addition, the mesh screen, irregular excavation on the wall, and use of reflective materials are all to increase the sense of interest and penetration of the space, while considering the personal privacy of customers during the dining, that is, to participate together without disturbing.
Design Challenge: The bustling atmosphere and the dining privacy of customers are the challenges of this case. The overall atmosphere is created from the lively and prosperous tone of the festival, so the sense of richness and the interaction of crowd reunion have a very important influence on the overall atmosphere, but in the actual dining, it is not really like the full open space in the festival. Therefore, through the arc-shaped frame, mesh screen, meat-shaped orifice, translucent patterned glass of a certain height, and reflective materials, each space area is really separated, to maintain the privacy of customers while considering the mobility of the space and the sense of prosperity and bustle of the festival atmosphere.
Research: Founded in 2004, "Oh my! O-NiKU", which is the first yakiniku brand of WowPrime Group, focusing on the family restaurant oriented Japanese yakiniku. O-NiKU seeks for change and innovation to conform to the transition of trend of the times.

In 2022, which is the 18th anniversary of the brand establishment, it maintains the core value of "delicious Japanese meat barbecue", integrating the fireworks, goldfish fishing, vendors market, children's games and more active elements of the Japanese traditional festival into the brand, to make the brand younger.
Inspiration: Inspired by traditional Japanese festival, the representative elements such as fireworks, goldfish fishing, street vendors' market, children's games and so on, are substituted into the stores. Combined with the raw materials such as meat type, roasting mesh and red color of the brand, a young, carefree, and celebratory dinner atmosphere is created.
Project Duration: The project started in August 2021 and finished in September 2021 in Taipei.
Operation Flow: This case is located in the downtown old building. The designer uses the red arch light and boxes by the window, to build a prosperous image of neon lights, rebuild the original hard frame, through different points of view, and redefine the relationship between the old building and the city, just as seeing the people wandering outside in the festival from the booth, and reducing the distance of internal and external space.
Team Members: Chang Ming Hu