Uebaa Marca Identidad Marcelo Ruis Vargas Martinelli omba'apóva

Uebaa Marca Identidad Marcelo Ruis Vargas Martinelli omba'apóva ha'e rembiporuarã oñemba'eguaséva 2023 A' Design Award Fiero pegua Ta'ãnga Jejapo Ñeha'ã Categoría-pe.

FieroTa'ãnga· 2023

Uebaa Marca Identidad

Marcelo Ruis Vargas Martinelli -gua

Mba'eporuhára: Laika

A' Design Award Fiero Rembiporuarã Ta'ãnga Categoría-pe

12,425

Premio Rembiporuarã Oñemoneĩva

Emoneĩ Premio Reko #148861 Peg̃ua

Eike Tendápe Ehecha A' Design Award-pe Marandu Myasãi Mba'ete Jeguerohory

Sa'y

Diseño

Uebaa Marca Identidad Rehegua

Uebaa ha'e peteĩ marca identidad ojejapova'ekue peteĩ empresa michĩmi mitãnguéra rehegua产品 apoharãva. Ko identidad ojejapo irundy arandurã rehe: ñembosarái, tekotevẽ, ñangarekohára ha porãha. Ko'ã arandu ojehechauka peteĩ paleta color tuichaitéva, ta'ãnga ha pictograma rupive. Pe ñe'ẽ ta'ãngagua omoñe'ẽ mitãnguérape, ha katu marca arandu oñe'ẽ tuvakuérape. Ko sistema ojeporu peteĩ brandbook 96 páginape, tag-kuérape, tarjeta-kuérape, kuatiañe'ẽme, superficie-kuérape, redes sociales-pe ha peteĩ website-pe. Hetave kuatiapyre ojejapo offset printing rupive CMYK colores-pe, ha ta'ãngakuéra ojejapo digital-me.

Jeguerohory

A' Design Award Fiero Rehegua

Uebaa Marca Identidad ohupyty A' Design Award Fiero, peteĩ ñehechakuaa prestigioso oñeme'ẽva diseño iporã-pe ohupytýva requisito profesional ha industrial oñeha'ãrõva creación iporã oñemoĩva-gui. Umi ganador Fiero ohechauka habilidad guasu, especialización yvate, comprensión experta ha capacidad creativa umi creador rehegua. Oñeha'ãrõ Uebaa Marca Identidad ha'eha creación ojehayhúva, admirada ha estimada, práctica ha innovadora. Ko diseño ohupytýva A' Design Award Fiero ombojoaju mejor práctica industria rehegua ha oguereko característica técnica competente ojoajúva conocimiento ha talento ndive. Uebaa Marca Identidad oñerespeta hembiapo cuidadoso rupi ha oñemoĩ ome'ẽ hag̃ua mejora calidad de vida rehegua oipytyvõva yvy ape iporãve hag̃ua.

Diseño Rapykuéri

Marandu Aty

Diseñador ome'ẽva'ekue crédito, aty pegua ha mba'e técnico.

Mba'e Iñambuéva: Based on four pillars namely playful, functional, sustainable and aesthetic, the Uebaa brand manages to have its communication oriented towards the development of products that offer tangible benefits to its public. The pillars are graphically translated by an extensive palette of colors and illustrations that stimulate creativity and imagination. The brand Uebaa starts to communicate in an authentic way through its own and unmistakable visual elements, becoming a reference in its business segment.
Tuichakue ha Ñemyenyhẽ: Brandbook, format 180 x 180 mm, 96 pages. Tag, sheet format 50 x 90 mm, printed on offset paper 300 g/m2., 4X0 colors (CMYK). Card, sheet format 50 x 85 mm printed on offset paper 300 g/m2., 4X4 colors (CMYK).
Ñe'ẽ Rape: Branding, visual identity, brand identity, illustration
Ñeapopy Tecnología: Most of the graphic materials were produced in offset in CMYK-scale colors. Original site development in PHP language. The illustrations were developed digitally.
Diseño Jepy'apy: The brand language encountered significant implementation challenges. For it is a extensive identity system, with several elements of visual
identity and an extensive color palette, the brand book required detailed treatment of the rules and guidelines for use, especially in the integration of identity elements with typography. The line's sub-brands, Toca and Pingo, expanded the Uebaa business model, but also required restrictions on the integrated use with the parent brand.
Ñesẽheka: The Laika method is based on the synergy between linguistic and pictorial skills. Every project begins with the construction of meaning, an affirmation, and the need to design small graphic narratives. Thus, the visual identity project expands upon the detailed and strategic work of building an imaginary universe that represents the culture of the Uebaa brand.
Inspiración: The Uebaa brand needed to find its own branding language, which would develop narratives for its final audience, children and their parents, building an affective connection with them. The tone of the brand's speech was rethought and a series of ludic narratives, illustrations and pictograms were created to bring Uebaa closer to its audience. Applied to surfaces, social media, stationery, the website and much more, the images are basis for the exposure of the fun and childlike spirit of the brand.
Proyecto Ára Tuichakue: The project started in June 2020 and finished in June 2022 in Sao Paulo, Brazil.
Mba'apo Rape: The new brand identity project of the Uebaa brand allowed it to appropriate the universe of childlike language with authority, without incurring a model permeated with cliches. The brand identity uses illustrations to pragmatically exemplify its brand basis namely playful, functional, sustainable and aesthetic. The visual language is for children, but the brand basis aim to dialogue with parents.
Aty Rembiguái: Ruis Vargas, Creative Director and Illustrator; Agnes Svilenov and Lorenzo Morelatto, graphic designers
Ta'ãnga Mba'eñemoneĩ: Laika Design