Evoluwe Marka Rechaukaha Tee Jonathan Andrade omba'apóva

Evoluwe Marka Rechaukaha Tee Jonathan Andrade omba'apóva ha'e rembiporuarã oñemba'eguaséva 2023 A' Design Award Pláta pegua Ta'ãnga Jejapo Ñeha'ã Categoría-pe.

PlátaTa'ãnga· 2023

Evoluwe Marka Rechaukaha Tee

Jonathan Andrade -gua

Mba'eporuhára: Evoluwe

A' Design Award Pláta Rembiporuarã Ta'ãnga Categoría-pe

33,894

Premio Rembiporuarã Oñemoneĩva

Emoneĩ Premio Reko #149212 Peg̃ua

Eike Tendápe Ehecha A' Design Award-pe Marandu Myasãi Mba'ete Jeguerohory

Sa'y

Diseño

Evoluwe Marka Rechaukaha Tee Rehegua

Evoluwe ha'e peteĩ marka rechaukaha tee ojejapova'ekue peteĩ empresa consultoría oipytyvõva atención al cliente rehegua peguarã. Ko rechaukaha oipuru umi letra E ha W oñepyrũha ohechauka hag̃ua peteĩ jeikoporãve oñondivegua ha ndopáiva. Pe símbolo ojejapo mbohapy ta'anga geométricagui, ha'éva mbohapy consultoría rembiapo pehẽngue. Peteĩ cuadrado ohechauka pe aravo ojeikuaa porã jave mba'épa oikotevẽ cliente. Pe mokõiha ta'anga oguereko peteĩ esquina apu'a ha ohechauka pe ñemoambue ñepyrũ. Pe mbohapyha ta'anga oguereko mokõi esquina apu'a ha ohechauka pe jeikoporãve oñemohu'ãmava. Pe proporción áurea oisãmbyhy ijapopy, omoĩgui pe rechaukaha peteĩchagua opa material digital ha ojekuatiapyrévape.

Jeguerohory

A' Design Award Pláta Rehegua

Evoluwe Marka Rechaukaha Tee ohupyty A' Design Award Pláta, peteĩ ñehechakuaa extraordinariamente prestigioso oñeme'ẽva diseño de primera línea, hechapyrãva ha impresionante-pe. Umi ganador Pláta ha'e tembiapo brillante ha heta creativo ohechaukáva expertise, talento ha agudeza sobresaliente umi diseñador-pe. Oñeha'ãrõ Evoluwe Marka Rechaukaha Tee ha'eha peteĩ tembiapo maravilloso, ejemplar, profesional ha innovador pypukuvéva. Ko diseño ohupytýva A' Design Award Pláta ha'e invento ojehechakuaáva ha ojehayhúva ohepyme'ẽva ha ombohasáva límite arte, ciencia, diseño ha tecnología rehegua. Evoluwe Marka Rechaukaha Tee ha'e creación heta ojeenvidiáva omokyre'ỹva ipotapy, ome'ẽva sentimiento positivo ha omoheñóiva maravilla ha sorpresa.

Diseño Rapykuéri

Marandu Aty

Diseñador ome'ẽva'ekue crédito, aty pegua ha mba'e técnico.

Mba'e Iñambuéva: The Evoluwe branding project was created for a customer service consulting firm, but what sets it apart is that it was developed from inception to completion with active participation from both the company's owner and its clients. This means that the project carries the company's brand purpose and essence right from its initial stages, which turns even more special.
Tuichakue ha Ñemyenyhẽ: Width 5 mm x Depth 87 mm x Height 150 mm

The packaging's hexagonal shape was inspired by the logo's geometric design concept. The symbol's creation influenced the package's shape. The printed material features a soft touch matte lamination finish, with 300g matte coated paper.
Ñe'ẽ Rape: Experience, Improve, Transformation, Evolution, Evolve, Elevate, Elevate, We Evolve, We Evolve Together, Evolve Together
Ñeapopy Tecnología: To ensure the new brand name aligned with the target audience's expectations, I conducted a survey among the founder's primary clients. Data collection was a crucial step in the validation process. The brand creation process followed the golden ratio methodology, which ensured consistency across digital and physical materials while enhancing the brand's visibility and integrity.
Diseño Jepy'apy: The hardest part was creating the naming. In the process there were some difficulties with other naming options. However, everything was overcome with naming research and collaboration on the project with the owner and her clients. In the end, having a solid name that represented the company in its essence, made my inspiration flow.
Ñesẽheka: The company aims to establish itself as a provider of innovative and reliable customer service solutions. The survey aims to gather feedback on the name, including its appeal, memorability, and associations with the brand's mission and values.
To achieve this goal, we conducted an online survey among a sample of 20 individuals. The results showed that the name "Evoluwe" is generally well-received by the participants.
76% of the participants found the name appealing, while 80% of the participants found the name memorable.
The survey results provided valuable insights into the perceptions and associations that the name "Evoluwe" elicits. The most common associations with the name were innovation, growth, and evolution, which align with the brand's mission and values.
Inspiración: To convey the idea of continuous and collaborative evolution, the symbol design for the consulting firm utilized the company's initials "E" and "W" in a distinctive manner, along with three essential moments that define their consulting process.

The letter "E" signifies evolution, denoting growth, transformation, and development. The inclusion of the word "we" underscores a shared evolution, one in which progress is made together.
Proyecto Ára Tuichakue: The project started in December 2021 in Brazil and finished in April 2022 in Brazil.
Mba'apo Rape: The brand essence portrays an entrepreneurial woman in the consulting industry, a field lacking a passionate professional company in the founder's locality. Evoluwe aims to simplify the process while sparking the curiosity of local businessmen and women about agile methodologies and co-creation. Clients are involved in decision-making and creative processes from the initial contact, becoming key collaborators in their business's evolution.