Intangible Heritage Ta'anga Aty by Zhou Xiaoshu

Intangible Heritage Ta'anga Aty by Zhou Xiaoshu is a highly esteemed winner of the very prestigious 2023 A' Design Award Pláta in Ta'ãnga Jejapo Competition Category.

PlátaTa'ãnga· 2023

Intangible Heritage Ta'anga Aty

by Zhou Xiaoshu

Client: Northeastern University of China

A' Design Award Pláta Winner in Ta'ãnga Category

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Verified Award Winner
Verify Award Status for #149429

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Intangible Heritage Ta'anga Aty

Intangible Heritage ha'e peteĩ aty mbohapy ta'anga ojehaíva China rembiasakue arandu ojehechakuaa'ỹva rehegua. Umi ta'anga ohechauka Pipa mba'epu arte, Longquan celadon ha Zigong Mba'erendy Arete. Peteĩteĩva ta'anga ojejapo vector design software rupive, upévare umi mba'e michĩvéva opyta hesakã porã ojeimprimívo tuichaháicha. Umi kuatia ojeimprimíva orekojoja 800 por 800 milímetro. Umi mba'e ymaguare oñemoambue peteĩ ñe'ẽ ta'anga pyahúpe ojeporu hag̃ua internet-pe, kuatiañe'ẽme, arandukápe ha ta'angaryrúpe. Ko tembiapo rembipota ha'e oipytyvõ tavayguakuérape oikuaa hag̃ua ko'ã jepokuaa ymaguare.

The Recognition

About the A' Design Award Pláta

Intangible Heritage Ta'anga Aty ohupyty A' Design Award Pláta, peteĩ ñehechakuaa extraordinariamente prestigioso oñeme'ẽva diseño de primera línea, hechapyrãva ha impresionante-pe. Umi ganador Pláta ha'e tembiapo brillante ha heta creativo ohechaukáva expertise, talento ha agudeza sobresaliente umi diseñador-pe. Oñeha'ãrõ Intangible Heritage Ta'anga Aty ha'eha peteĩ tembiapo maravilloso, ejemplar, profesional ha innovador pypukuvéva. Ko diseño ohupytýva A' Design Award Pláta ha'e invento ojehechakuaáva ha ojehayhúva ohepyme'ẽva ha ombohasáva límite arte, ciencia, diseño ha tecnología rehegua. Intangible Heritage Ta'anga Aty ha'e creación heta ojeenvidiáva omokyre'ỹva ipotapy, ome'ẽva sentimiento positivo ha omoheñóiva maravilla ha sorpresa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The theme of this project is Zigong Lantern Festival, Pipa Art and Longquan Celadon. They are valuable intangible cultural heritage of China. Draw three artistic illustrations by computer to creatively show the essence of these cultures. The combination of computer technology and traditional art has the characteristics of creativity, design and application. This set of works is to let the public know more about China's intangible cultural heritage and inherit traditional culture.
Dimensions & Packaging: Printing illustrations:800mm (H) x 800mm (W) (sheet size), Data size::1800mm (H) x 800mm (W), 300dpi, RGB.
Tags: Intangible cultural heritage, pipa art, Longquan celadon, Zigong Lantern Festival, illustration, computer painting.
Production Technology: This series of illustrations are drawn by illustrator vector design software. It consists of super-high-level printing technology and manufacturing technology, thus highlighting the visual effect of the poster and showing exquisite and beautiful illustration details.
Design Challenge: The difficulty lies in accurately grasping the essence of three intangible cultural heritages, the proper integration of modern aesthetics and traditional culture, the aesthetic standards of modern audiences and the combination of computer technology and traditional culture.
Research: Intangible cultural heritage is a treasure of the world. Pipa art, Zigong Lantern Festival and Longquan celadon are important representatives of China's intangible cultural heritage. This series of illustrations transforms the unique culture into the power of creative visual design. The researcher investigated three non-legacy techniques and drew a series of non-legacy illustrations using computer vector painting technology. People can better understand China's intangible cultural heritage through network communication and printing.
Inspiration: The combination of intangible cultural heritage and modern design is the source of a series of illustration concepts. On the basis of traditional culture, intangible cultural heritage is transformed into modern design language by computer technology, which is applied to the Internet, print media, books, photo albums, publicity pages and other forms of expression to spread China's excellent traditional culture and display cultural innovation achievements.
Project Duration: Understanding the Intangible Heritage launched in China 2022.
Operation Flow: The key point is to attract the public with elegant visual effects, and the combination of modern aesthetic illustrations and traditional culture attracts the public's aesthetic interest.
Image Credits: Image #1 : Illustration Zhou Xiaoshu&Huo kai, 2022.
Image #2 : Illustration Zhou Xiaoshu, 2022.
Image #3 : Illustration Zhou Xiaoshu, 2022.
Image #4 : Illustration Zhou Xiaoshu, 2022.
Image #5 : Illustration Zhou Xiaoshu, 2022.