Home Póster by Tao Ran is a highly esteemed winner of the very prestigious 2023 A' Design Award Brónse in Ta'ãnga Jejapo Competition Category.

BrónseTa'ãnga· 2023

Home Póster

by Tao Ran

Client: Shenzhen Yixin Visual Brand Planning Consulting Co., Ltd

A' Design Award Brónse Winner in Ta'ãnga Category

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Verified Award Winner

Verify Award Status for #149582

View at A' Design Award Press Release Award Badge

Colors

The Design

About Home Póster

Ko póster oiporu ta'ãnga ñe'ẽ hũ ha morotĩ ndahasýiva ha ñemopuakã puka'ĩha ome'ẽ hag̃ua ohechavakuérape peteĩ jehecha mba'e porã ha ikangýva. Guyra og̃a ñemopu'ã rupive, ndojejuhúi yvyra rapo og̃a ñemopu'ã hag̃ua. Upévagui, popote plástiko ojeporu og̃a ñemopu'ã ramo, ohechauka yvy ñembyai tuicha ñembyahýi. Oñeha'arõ ohechavakuéra ohesa'ỹijo yvy ñembyai vai rehegua, ha avei ohenói tapichakuérape ohepy'amongetave hag̃ua oñangareko yvy ha ka'aguy rehe.

The Recognition

About the A' Design Award Brónse

Home Póster ohupyty A' Design Award Brónse, peteĩ ñehechakuaa heta prestigioso oñeme'ẽva diseño sobresaliente-pe ojekuaáva creatividad, ingenio ha astucia rupi. Umi ganador Brónse ha'e artefacto hábil ha creativo ohechaukáva experiencia, imaginación ha recurso umi diseñador-pe. Oñeha'ãrõ Home Póster ha'eha peteĩ objeto ojehayhúva, admirado ha estimado, profesional ha innovador. Ko diseño ohupytýva A' Design Award Brónse ombojoaju mejor práctica arte, ciencia, diseño ha tecnología rehegua ha iporãiterei detalle rehe. Home Póster ombohory necesidad, ohupyty ipotapy, ombovy'a sentimiento ha ohenói curiosidad.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The poster uses the simple black and white graphic visual language and humorous presentation form to give the audience a vivid visual experience. Through the nesting of birds, no branch material can be found for nesting. Instead, plastic straws are used as nesting materials, reflecting the serious environmental damage. It is hoped that the audience can think about the deterioration of the environment, and also call on people to pay more attention to protecting the environment and forests.
Dimensions & Packaging: 700*1000mm
Tags: poster、Environment、ecology、birds
Production Technology: Will print on the textured paper that gives the prints the touch feeling.
Design Challenge: How to use the simple black and white graphic language to describe the environmental problems facing mankind.
Research: Use the simple black and white graphic visual language, combined with the humorous expression form that is easy for people to accept and understand, to achieve the visual experience for the audience and arouse the thinking of environmental protection.
Inspiration: One day, I accidentally saw a bird holding a plastic straw in its mouth, which is a strong contrast to the bird holding a branch in its mouth to build a nest in my memory. Because of such a touch, I created this public welfare poster.
Project Duration: Poster design started in June 2022 and completed in September 2022.
Operation Flow: Although it is a poster for domestic events, it has been introduced all over the world and has a strong presence through the participation exhibitions of many international competitions.