Gatorade x Go Rigo Ao, Sport rehegua Mba'e Apo by PepsiCo Design and Innovation

Gatorade x Go Rigo Ao, Sport rehegua Mba'e Apo by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2023 A' Design Award Brónse in Tekove Aty Jejapo Competition Category.

BrónseTekove Aty· 2023

Gatorade x Go Rigo Ao, Sport rehegua Mba'e Apo

by PepsiCo Design and Innovation

A' Design Award Brónse Winner in Tekove Aty Category

51,006

Verified Award Winner

Verify Award Status for #149744

View at A' Design Award Press Release Award Badge

Colors

The Design

About Gatorade x Go Rigo Ao, Sport rehegua Mba'e Apo

Gatorade x Go Rigo ha'e peteĩ colección limitada ao ha sport mba'e apo rehegua, ojejapóva ciclista-kuérape g̈uarã. Ko colección ojejapo Gatorade ha Go Rigo Go oñondivepa oikóvo, ha pe viru oñemuãva ojehepyme'ẽ Los Yarumos Cycling School-pe, oĩva Departamento Antioquia yvate gotyo, Colombia-pe. Umi diseño ojekuaauka Colombia yvy resa porãgui. Sierra ha ysyry apy motivo-kuéra ojehecha ao ha mba'e apo-kuéra apytépe. Umi motivo ohechauka ciclista-kuéra jehe'a ha ñeha'ã opa kilómetro oguatáva rupi.

The Recognition

About the A' Design Award Brónse

Gatorade x Go Rigo Ao, Sport rehegua Mba'e Apo ohupyty A' Design Award Brónse, peteĩ ñehechakuaa heta prestigioso oñeme'ẽva diseño sobresaliente-pe ojekuaáva creatividad, ingenio ha astucia rupi. Umi ganador Brónse ha'e artefacto hábil ha creativo ohechaukáva experiencia, imaginación ha recurso umi diseñador-pe. Oñeha'ãrõ Gatorade x Go Rigo Ao, Sport rehegua Mba'e Apo ha'eha peteĩ objeto ojehayhúva, admirado ha estimado, profesional ha innovador. Ko diseño ohupytýva A' Design Award Brónse ombojoaju mejor práctica arte, ciencia, diseño ha tecnología rehegua ha iporãiterei detalle rehe. Gatorade x Go Rigo Ao, Sport rehegua Mba'e Apo ombohory necesidad, ohupyty ipotapy, ombovy'a sentimiento ha ohenói curiosidad.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Recently, Gatorade collaborated with Go Rigo Go! to create an enticing new offer for its consumers: an exclusive clothing line and sports accessories available for a limited time only and supporting a social cause. Proceeds from the sale of Gatorade x Go Rigo Go! benefitted the Los Yarumos Cycling School, located in the northern area of the Department of Antioquia.
Inspiration: The team drew design inspiration for this collaboration from the beauty of the Colombian landscapes athletes explore as they navigate their cycling journey. The mountain and valley motifs woven throughout the Gatorade x Go Rigo Go! collection represents the passion and dedication that every cyclist devotes to each kilometer they ride, knowing there will be obstacles and challenges, but never losing sight of the goal of breaking through their own limits.

Read the Press Release