Moonshot Cafe Jehechaukaha Renda Takeshi Yoshida omba'apóva

Moonshot Cafe Jehechaukaha Renda Takeshi Yoshida omba'apóva ha'e rembiporuarã oñemba'eguaséva 2023 A' Design Award Pláta pegua Ogapype Jejapo Ñeha'ã Categoría-pe.

PlátaOgapype· 2023

Moonshot Cafe Jehechaukaha Renda

Takeshi Yoshida -gua

Mba'eporuhára: Takeshi Yoshida

A' Design Award Pláta Rembiporuarã Ogapype Categoría-pe

21,255

Premio Rembiporuarã Oñemoneĩva

Emoneĩ Premio Reko #150177 Peg̃ua

Ehecha A' Design Award-pe Marandu Myasãi Mba'ete Jeguerohory

Sa'y

Diseño

Moonshot Cafe Jehechaukaha Renda Rehegua

Ko ñemohenda ha'e Japón Pabellón-pe guarã CES 2023-pe, peteĩva tecnología aty tuicháva ko yvy ape ári. Oñemopyenda ndahasýigui ha mboyke, Zen reko ñepyrũha, Japón orekóva ymaguare guive. Ndaha'ei jepi oguereko peteĩ café, oĩporãve jehechaukaha renda común aty guasúpe. Pe tenda oheka oiko peteĩ oasis oñepyrũhápe ñomoirũ. Oma'ẽ avei tesape ha tuichakuére rupi pe aty renda yvate imbovymi. Avei, oguereko heta hovyũ, ohechauka yvy ñangareko, omboguejy mba'e ky'a, ha omoheñói tekoha py'aguapy.

Jeguerohory

A' Design Award Pláta Rehegua

Moonshot Cafe Jehechaukaha Renda ohupyty A' Design Award Pláta, peteĩ ñehechakuaa extraordinariamente prestigioso oñeme'ẽva diseño de primera línea, hechapyrãva ha impresionante-pe. Umi ganador Pláta ha'e tembiapo brillante ha heta creativo ohechaukáva expertise, talento ha agudeza sobresaliente umi diseñador-pe. Oñeha'ãrõ Moonshot Cafe Jehechaukaha Renda ha'eha peteĩ tembiapo maravilloso, ejemplar, profesional ha innovador pypukuvéva. Ko diseño ohupytýva A' Design Award Pláta ha'e invento ojehechakuaáva ha ojehayhúva ohepyme'ẽva ha ombohasáva límite arte, ciencia, diseño ha tecnología rehegua. Moonshot Cafe Jehechaukaha Renda ha'e creación heta ojeenvidiáva omokyre'ỹva ipotapy, ome'ẽva sentimiento positivo ha omoheñóiva maravilla ha sorpresa.

Diseño Rapykuéri

Marandu Aty

Diseñador ome'ẽva'ekue crédito, aty pegua ha mba'e técnico.

Mba'e Iñambuéva: First, it’s rare to have a cafe, rather than having a normal exhibition booth in a convention. The space tries to become an oasis where the conversation begins in a busy convention. Secondly, the space focuses on transparency and spaciousness since the ceiling of the venue is very low. Therefore, this space gets more attendees’ attention in the convention. Third, the space has lots of green, showing the eco-friendly attitude, reducing waste from exhibition, and creating a cozy atmosphere. Finally, the decoration art in the cafe counter is carefully chosen to show modern and latest Japan.
Tuichakue ha Ñemyenyhẽ: The booth area is 90 feet x 50 feet. In other word, 2743 mm x 1524 mm.
Ñe'ẽ Rape: Zen, minimization, transparency, spaciousness, simplicity, exhibition design, convention, Japan, cafe,
Ñeapopy Tecnología: The ceiling of the venue is very low so that transparency and spaciousness is one of the most important aspects to get attendees’ attention in a convention. Therefore, the design focuses on not using many walls and keeping the exhibition table height low. People can appreciate the unobstructed view from one end to the other in this space. In addition, in a technology themed convention, most booths use cold white lighting since the color of cold white might remind people of technology, however, the space intentionally uses warm white lighting to attract people and create a cozy atmosphere of a cafe.
Diseño Jepy'apy: The biggest challenge is the height of the ceiling of the venue, which is very low and also the venue does not permit hanging from the ceiling, while hanging signs are one of the main tools to attract people who join conventions. In this situation, transparency and spaciousness is one of the most important aspects to motivate attendees to come to the area. Therefore, the design focuses on not using many walls and keeping the exhibition table height low. People can appreciate the unobstructed view from one end to the other in this space.
Ñesẽheka: In terms of design, how we can create more conversation and interaction in an exhibition booth is one of the biggest questions because the communication between exhibitor and attendee could create new business. Literature review and field work by joining other conventions has been done. The results improve the design, production and realization such as using white warm color lighting, music, aroma oil and green, transparency and spaciousness.
Inspiración: This design is for the Japan Pavilion at the CES 2023, one of the largest technology conventions in the glove. Therefore, it would be great if the design somehow makes people feel the uniqueness of Japan. The design is inspired from simplicity and minimization, the fundamental concept of Zen, which Japan has always been with since ancient times.
Proyecto Ára Tuichakue: The project started in August 2022 in San Francisco and finished in January 2023 in Las Vegas, and was exhibited in CES 2023 in January 2023.
Mba'apo Rape: Unlike the normal exhibition booth in a convention, people enjoy drinks and conversation in a cozy mingling lounge, which we named it Moonshot Cafe. The name is decided in the hope that moonshot, in other words, giant leap will come out from this space. One of the best ways to achieve the goal, appealing products and services to the world, is to create a space that would generate more conversation and interaction between exhibitors and participants. The more conversation and communication would eventually lead to the realization of the goal, creating a giant leap.