Westlake Impression Marca Ryepy Ñemoha Chao Yang omba'apóva

Westlake Impression Marca Ryepy Ñemoha Chao Yang omba'apóva ha'e rembiporuarã oñemba'eguaséva 2023 A' Design Award Fiero pegua Ta'ãnga Jejapo Ñeha'ã Categoría-pe.

FieroTa'ãnga· 2023

Westlake Impression Marca Ryepy Ñemoha

Chao Yang -gua

Mba'eporuhára: Zhejiang University of Finance & Economics

A' Design Award Fiero Rembiporuarã Ta'ãnga Categoría-pe

10,154

Premio Rembiporuarã Oñemoneĩva

Emoneĩ Premio Reko #150340 Peg̃ua

Ehecha A' Design Award-pe Marandu Myasãi Mba'ete Jeguerohory

Sa'y

Diseño

Westlake Impression Marca Ryepy Ñemoha Rehegua

Westlake Impression ha'e peteĩ marca ryepy ñemoha ojejapo vaekue peteĩ atýpe oñembosarái hag̃ua arte apytépe, Hangzhou, China-pe. Pe jehechauka ojejapo peteĩ tenda irundy-ykére, oĩva diez centímetro yvy guýpe pe West Lake-gui, ha ko yguasu voi ha'e pe rovái ohechaukáva. Pe marca ryepy ojeguerekóva peteĩ tape oñemboja'ova. Ndaipóri logo mbytépe oñemoha hag̃ua. Ambue katu, oĩ peteĩ sistema ta'anga aty ombosako'iva pe marca ryepy oñondivepa. Pe tenda irundy-ykére ha peteĩ ovetã tetã myasãi kuaápe g̃uarã ha'e umi apytu'ũ jehechaukapy tuichavéva. Pe tembiapo ha'e omombarete hag̃ua marca kuaakuaa.

Jeguerohory

A' Design Award Fiero Rehegua

Westlake Impression Marca Ryepy Ñemoha ohupyty A' Design Award Fiero, peteĩ ñehechakuaa prestigioso oñeme'ẽva diseño iporã-pe ohupytýva requisito profesional ha industrial oñeha'ãrõva creación iporã oñemoĩva-gui. Umi ganador Fiero ohechauka habilidad guasu, especialización yvate, comprensión experta ha capacidad creativa umi creador rehegua. Oñeha'ãrõ Westlake Impression Marca Ryepy Ñemoha ha'eha creación ojehayhúva, admirada ha estimada, práctica ha innovadora. Ko diseño ohupytýva A' Design Award Fiero ombojoaju mejor práctica industria rehegua ha oguereko característica técnica competente ojoajúva conocimiento ha talento ndive. Westlake Impression Marca Ryepy Ñemoha oñerespeta hembiapo cuidadoso rupi ha oñemoĩ ome'ẽ hag̃ua mejora calidad de vida rehegua oipytyvõva yvy ape iporãve hag̃ua.

Diseño Rapykuéri

Marandu Aty

Diseñador ome'ẽva'ekue crédito, aty pegua ha mba'e técnico.

Mba'e Iñambuéva: "Impression West Lake" is a performing arts brand. In 2016, entrusted by the Ministry of Foreign Affairs, the G20 Hangzhou Summit designed and arranged a performance of Hangzhou, which was highly praised by the heads of 20 countries.
In this project, the design team tried to make a set of VI without logo. A decentralized design method is proposed, that is, to eliminate the logo as the center of visual recognition, and turn to the system design method of forming an identity with graphic groups.
Tuichakue ha Ñemyenyhẽ: Combining stage works with colorful sound and light, and combining the stage with reflections in the water to produce a unique visual art effect, the weaving of the Western and Chinese stages.
Ñe'ẽ Rape: Brand, Poster, Logo, West Lake, Traditional Culture
Ñeapopy Tecnología: It has significantly enhanced the recognition of the brand image and customer favors. Help enterprises were selected by the State -owned Assets Supervision and Administration Commission of the State Council of the People's Republic of China to release the "Typical Cases of 100 State -owned Enterprise Brands in 2021", including only 31 local state -owned enterprises, 2 Zhejiang Province; Recommended and used as a monthly review case; dynamic performing arts video was reprinted by multiple design numbers and video numbers.
Diseño Jepy'apy: After investigation, we found that the most impressive of the brand was a square stage hidden in the waters of the West Lake. When the lights were secret, the actors jumped with the music on the mirror -like lake and jumped with the music of "Liang Zhu" and the "Swan Lake" performed by the Ballet's performance. A total of ten actors of the performance were completed on the water, which was significantly different from the real product.
Ñesẽheka: "Impression West Lake" is not only a performing arts company but also a real landscape performance created by the "Iron Triangle" team of directors Zhang Yimou, Wang Chaoge and Fan Yue. It has performed 3,000 performances in total and received 2.9 million audiences. In 2016, entrusted by the Ministry of Foreign Affairs of the People's Republic of China, the original performance "Impression of the West Lake" was revised into "The Most Reminiscence of Hangzhou", and performed as a project of the G20 Hangzhou Summit. The first performance was highly praised by the heads of 20 countries. The performance was broadcast live on the Internet and on television and gained worldwide attention. From May to December 2017, nearly 400,000 visitors were received, with an average attendance rate of more than 80%, of which more than 20% were overseas visitors, and sales hit a record high. "Impression West Lake" has also started a new journey towards international development from the original local tourism.
Inspiración: The performance is a live performance with the West Lake as the background. The cultural and artistic performance blending the East and the West is held on a square stage about 10cm below the water surface of the West Lake. The square stage and the window for urban cultural promotion became the main concept of my design.
Proyecto Ára Tuichakue: The project starts in Hangzhou in August 2020, in Hangzhou in February 2021 and will be presented in Hangzhou in April 2022.
Mba'apo Rape: Combining stage works with colourful sound and light, combining the stage with reflections in the water to produce a unique visual art effect, the weaving of the Chinese and Western stages.