Satoro Satelite Ta'anga by Chris Chung is a highly esteemed winner of the very prestigious 2023 A' Design Award Fiero in Ta'ãngambyry Jejapo Competition Category.

FieroTa'ãngambyry· 2023

Satoro Satelite Ta'anga

by Chris Chung

Client: RedPeak

A' Design Award Fiero Winner in Ta'ãngambyry Category

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Verified Award Winner
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Colors

The Design

About Satoro Satelite Ta'anga

Satoro ha'e peteĩ ta'anga aty peteĩ satélite michĩ rehegua, ojejapo vaekue RedPeak-pe g̃uarã. Umi ta'anga ojehupyty satélite ohóvo mboyve orbita-pe, peteĩ tenda rupi renderización digital ojejapo hasyvéva. Henda morotĩ ohechauka umi detalle imbaretéva ko diseño-gui, ha upe framing ome'ẽ peteĩ sensación pesu ha presencia rehegua. Umi composición oñemyanyhẽ jepivéva umi close-up michĩ guive umi vista amplia peteĩ unidad ipahaitéva peve. Umi contraste tesape ha kuarahy'ã mbytépe ohechauka umi patrõ oĩva umi superficie metal ohesape'áva. Umi ta'anga ojejapo mokõi ára pukukue Taipei-pe, oñeuse hag̃ua digital ha impreso rehegua.

The Recognition

About the A' Design Award Fiero

Satoro Satelite Ta'anga ohupyty A' Design Award Fiero, peteĩ ñehechakuaa prestigioso oñeme'ẽva diseño iporã-pe ohupytýva requisito profesional ha industrial oñeha'ãrõva creación iporã oñemoĩva-gui. Umi ganador Fiero ohechauka habilidad guasu, especialización yvate, comprensión experta ha capacidad creativa umi creador rehegua. Oñeha'ãrõ Satoro Satelite Ta'anga ha'eha creación ojehayhúva, admirada ha estimada, práctica ha innovadora. Ko diseño ohupytýva A' Design Award Fiero ombojoaju mejor práctica industria rehegua ha oguereko característica técnica competente ojoajúva conocimiento ha talento ndive. Satoro Satelite Ta'anga oñerespeta hembiapo cuidadoso rupi ha oñemoĩ ome'ẽ hag̃ua mejora calidad de vida rehegua oipytyvõva yvy ape iporãve hag̃ua.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: RedPeak and Satoro realized a series of photographs that play with colors, proportions, and compositions to create dramatic and striking images that highlight the innovative nature of the product. White backgrounds showcase the design intricacies while the framing creates a sense of weight and presence, with compositions ranging from close-ups that reveal the details of the product to wide-angle shots that capture the entire engineering feat.
Dimensions & Packaging: Produced several works in different sizes for application on different uses.
Tags: Photography, Satellite, Space, Aerospace
Production Technology: Equipped with a powerful Nikon D850 camera and two lenses: a Nikkor 70-200mm f2.8 and a Nikkor 24-70mm f2.8, and aided by the advanced lighting capabilities of the Profoto Pro-11 with ProHead Plus, this unique photographic experiment captures the stunning contrast and interplay of light and shadow surrounding the satellite.
Design Challenge: To reveal the satellite’s technical marvel while facing the constraints of working with an invaluable piece of technology. The precious nature of the technology, combined with various types of reflective materials, presented challenges when lighting the surfaces. How might the team highlight the intricate technical details of a “not-an-everyday" object from various perspectives?
Research: The photographs reveal the raw and captivating intricacies of the satellite and its patterns as light dances across its gleaming metal surfaces. In this way, this project spotlights the incredible feats of technology humanity is capable of and demystifies the mysteries of space.
Inspiration: In a field dominated by digital renderings, RedPeak and Satoro wanted to capture the ephemeral essence of a small sat before its final destination in orbit. Inspired by the potential of small sats to redefine possibilities in space, the photographs play with contrasts in lighting, and proportions, spotlighting the possibilities of this small yet empowering technology.
Project Duration: Two-day shooting in Taipei.
Operation Flow: Satellite photography for digital and print applications.
Patents: Copyrights belong to Satoro, 2023.
Team Members: CEO: Silvia Yu
Creative Director: Chris Chung
BD Director: Raychard Huang
Senior Strategists: Nathan Liao, Lucas Willery
Account Managers: Peggy Lee, Jasmine Hung
Image Credits: Image Credits:
Client: Satoro Inc.
Agency: RedPeak
Production: Howard Chang, Andy Tsui