Gatorade Fuel Rover Karrito Botella Ñongatuha by PepsiCo Design and Innovation

Gatorade Fuel Rover Karrito Botella Ñongatuha by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2023 A' Design Award Brónse in Ñemomarandu Jejapo Competition Category.

BrónseÑemomarandu· 2023

Gatorade Fuel Rover Karrito Botella Ñongatuha

by PepsiCo Design and Innovation

A' Design Award Brónse Winner in Ñemomarandu Category

41,577

Verified Award Winner

Verify Award Status for #150636

View at A' Design Award Press Release Award Badge

Colors

The Design

About Gatorade Fuel Rover Karrito Botella Ñongatuha

Gatorade Fuel Rover ha'e peteĩ mba'e mba'yruguasu jeraha rehegua umi purahéi (equipo) rembiguáipe g̃uarã. Fuel Rover oñongatu ha oguerojera heta botella umi jegoháva rembiguáipe pe kampo jerére. Peteĩ ñongatuha guasu iguýpe ikatu oñemoĩ hína peteĩ mba'e ñongatuha michĩve, ysypo (ice), mba'ekuaarã térã mba'e ojejoguáva. Peteĩ tenda (panel) rembiapoharagua atukupégui ogueru mbohapy mba'e ñongatuha (bolsa) ojeatáva hendaguépe, ojeporúva ñembo'e térã dietista rembiapo mba'erãgua. Ko jehai (diseño) oipe'a umi rembiguáigui pe tembiapo omoĩva chupekuéra ijupe, ha omoporãve umi ojejúva ojejohéi rupi (sideline) rupive. Fuel Rover omopyahu peteĩ ñongatuha jehai yma guare botella ñongatuha rehegua.

The Recognition

About the A' Design Award Brónse

Gatorade Fuel Rover Karrito Botella Ñongatuha ohupyty A' Design Award Brónse, peteĩ ñehechakuaa heta prestigioso oñeme'ẽva diseño sobresaliente-pe ojekuaáva creatividad, ingenio ha astucia rupi. Umi ganador Brónse ha'e artefacto hábil ha creativo ohechaukáva experiencia, imaginación ha recurso umi diseñador-pe. Oñeha'ãrõ Gatorade Fuel Rover Karrito Botella Ñongatuha ha'eha peteĩ objeto ojehayhúva, admirado ha estimado, profesional ha innovador. Ko diseño ohupytýva A' Design Award Brónse ombojoaju mejor práctica arte, ciencia, diseño ha tecnología rehegua ha iporãiterei detalle rehe. Gatorade Fuel Rover Karrito Botella Ñongatuha ombohory necesidad, ohupyty ipotapy, ombovy'a sentimiento ha ohenói curiosidad.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Gatorade® Fuel Rover is the evolution of the former Gatorade Bottle Tree. After the 2020 NFL season, Gatorade gleaned the insight that there was room for improvement when it came to the Bottle Tree. Trainers needed a more efficient and functional way to store and transport a large number of players’ bottles around the field. The Design Team redesigned, developed, and produced an updated bottle storage system, now known as the Gatorade Fuel Rover.
Design Challenge: Since extra storage for supplies was high on the list of needs, the design incorporates a utility panel on the backside to carry three storage bags. These bags can strap to the back of the Fuel Rover to store personal training or dietitian supplies that staffers would usually have to carry on their person or in a fanny pack or backpack. This takes some weight off and enables them to move more freely around the field.

Ultimately, the new Gatorade Fuel Rover provides an upgraded management experience for team staff members, while its sleek design adds brand presence on sidelines across all our professional and collegiate partners.
Inspiration: Empowered with this knowledge, we improved the original Bottle Tree design to add even more functionality and flexibility to the Fuel Rover. Now, with the added features, team staff can use the storage bin located at the bottom of the Fuel Rover for a number of uses, whether packing an extra six bottles in a caddy, storing ice to be used in the bottles, filling the area with supplies, or utilizing the space for collecting any generated waste.

Read the Press Release