Pláta Tekove Aty · 2023
Not Always Fun Ñemombe'u Kuatiahápe
by Squared
- A' Design Award Pláta 2023 in Tekove Aty
- CLIENT: Squared
- Estimated Number of Design Views: 1,258,429
- Verification code C97A72898F · Verify this award
Colors
About Not Always Fun Ñemombe'u Kuatiahápe
Ko campaña publicitaria rupive ojesareko omoñe'ẽ síndrome Harlequin rehegua. Kóva ha'e peteĩ síndrome oañetéva sistema nervioso autónomo-pe ha oñembojoajúva iñakã'ỹre ha pire pytãha peteĩ hendápe ovare. Pe agencia omoheñói ta'ãnga jehechauka iñimportánteva oñemopyendáva harlequin ra'ãnga iñambuéva ojoyképe, ojesareko hag̃ua omyenyhẽ iñambuéva oĩva personaje jehecharã pukavy ha añetete oikove síndrome Harlequin ndive apytépe, omomba'erãvo tekotevẽha oñentende ha oñemomarandu porãve ko mba'asy rehegua.
About the A' Design Award Pláta
Not Always Fun Ñemombe'u Kuatiahápe ohupyty A' Design Award Pláta, peteĩ ñehechakuaa extraordinariamente prestigioso oñeme'ẽva diseño de primera línea, hechapyrãva ha impresionante-pe. Umi ganador Pláta ha'e tembiapo brillante ha heta creativo ohechaukáva expertise, talento ha agudeza sobresaliente umi diseñador-pe. Oñeha'ãrõ Not Always Fun Ñemombe'u Kuatiahápe ha'eha peteĩ tembiapo maravilloso, ejemplar, profesional ha innovador pypukuvéva. Ko diseño ohupytýva A' Design Award Pláta ha'e invento ojehechakuaáva ha ojehayhúva ohepyme'ẽva ha ombohasáva límite arte, ciencia, diseño ha tecnología rehegua. Not Always Fun Ñemombe'u Kuatiahápe ha'e creación heta ojeenvidiáva omokyre'ỹva ipotapy, ome'ẽva sentimiento positivo ha omoheñóiva maravilla ha sorpresa.
Press Kit
- Unique Properties
- Harlequin syndrome is a syndrome affecting the autonomic nervous system and is associated with absence of sweating and flushing of skin on one side of the face. The key visual illustrations are based on the juxtaposition of the different representations of harlequin aiming to shed light on the disparity between the comical representation of the character and the reality of living with Harlequin syndrome, emphasizing the need for greater understanding and awareness of the condition.
- Dimensions & Packaging
- This ad is used in print and digital media, ranging from 70 x 100 cm poster, to A4 print page and different sizes of banners.
- Tags
- craft, illustration, ad, social, craftsmanship, print, poster, design, art direction
- Production Technology
- Meticulously crafted illustration is all it is used to achieve the final result.
- Design Challenge
- The creative is a juxtaposition of the two opposing sides of Harlequin - one is the light-hearted comical character and the other is the serious medical condition. To integrate those sides of the same character yet different characteristics and not ironize or victimize people suffering from the syndrome was the most difficult part.
- Research
- The main research that was held was about the Harlequin syndrome itself and how rare diseases are addressed.
- Inspiration
- The key visual illustrations are based on the juxtaposition of the different representations of the word harlequin aiming to shed light on the disparity between the comical representation of the harlequin character and the reality of living with Harlequin syndrome, emphasizing the need for greater understanding and awareness of the condition.
- Project Duration
- The project was developed during the first trimester of 2023.
- Operation Flow
- This is not relevant to the category presented.
- Image Credits
- Creative Director Yana Okoliyska
Illustrator Yana Okoliyska
Copywriter Dessislava Pavlova
Agency Squared
