Dragonpass Marca Rechaukaha Mtc Brand Consultancy omba'apóva ha'e rembiporuarã oñemba'eguaséva 2023 A' Design Award Pláta pegua Ta'ãnga Jejapo Ñeha'ã Categoría-pe.

PlátaTa'ãnga· 2023

Dragonpass Marca Rechaukaha

Mtc Brand Consultancy -gua

Mba'eporuhára: DragonPassCompanyLimited

A' Design Award Pláta Rembiporuarã Ta'ãnga Categoría-pe

50,704

Premio Rembiporuarã Oñemoneĩva

Emoneĩ Premio Reko #150900 Peg̃ua

Ehecha A' Design Award-pe Marandu Myasãi Mba'ete Jeguerohory

Sa'y

Diseño

Dragonpass Marca Rechaukaha Rehegua

Dragonpass ha'e peteĩ marca rechaukaha ojejapóva peteĩ empresa ome'ẽva membresía jehepyme'ẽ ha jeguata rembiapo pytyvõrã. Pe símbolo pyahu ombojoaju peteĩ vara mbarakaja rape pe letra D ñepyrũha ndive, ojapóvo peteĩ mark okuéva ha ohasáva heta dimensión rupive. Pe sa'y pytã ypykue oñembotuichave sa'y hovyũ pytã ha ambue sa'y ndive, ome'ẽ hag̃ua pe marca rechaukahápe peteĩ teko imódavéva. Umi gráfico pytyvõha omoĩve flexibilidad opaite ojeporuhápe. Pe sistema visual oñemombykyva'ekue omyengovia peteĩ emblema itujámava ha oipytyvõ peteĩ marca ra'anga internacionalvévape.

Jeguerohory

A' Design Award Pláta Rehegua

Dragonpass Marca Rechaukaha ohupyty A' Design Award Pláta, peteĩ ñehechakuaa extraordinariamente prestigioso oñeme'ẽva diseño de primera línea, hechapyrãva ha impresionante-pe. Umi ganador Pláta ha'e tembiapo brillante ha heta creativo ohechaukáva expertise, talento ha agudeza sobresaliente umi diseñador-pe. Oñeha'ãrõ Dragonpass Marca Rechaukaha ha'eha peteĩ tembiapo maravilloso, ejemplar, profesional ha innovador pypukuvéva. Ko diseño ohupytýva A' Design Award Pláta ha'e invento ojehechakuaáva ha ojehayhúva ohepyme'ẽva ha ombohasáva límite arte, ciencia, diseño ha tecnología rehegua. Dragonpass Marca Rechaukaha ha'e creación heta ojeenvidiáva omokyre'ỹva ipotapy, ome'ẽva sentimiento positivo ha omoheñóiva maravilla ha sorpresa.

Diseño Rapykuéri

Marandu Aty

Diseñador ome'ẽva'ekue crédito, aty pegua ha mba'e técnico.

Mba'e Iñambuéva: As the world second largest and the No.1 Asia-Pacific membership benefit solutions service provider, DragonPass has encountered a new strategic transformation opportunity. However, its image has become traditional and aging over the past 17 years, requiring a brand image upgrade.This case uses global vision, diversity, vitality, and humanism as keywords. By redesigning the brand's symbols and extending graphics, activating the brand colors, it redefines and standardizes the DragonPass brand visual system.
Ñe'ẽ Rape: VI reshape, travel, magician, color activation, interactivity
Ñeapopy Tecnología: Based on the brand personality of Magician, the design team used the concept of magical wand trace and combined it with the initial letter "D" of DragonPass for the design. The new logo of DragonPass is dynamic, with magical wand trace crossing multiple dimensions, symbolizing that DragonPass will always bring surprises to it’s clients and users.In addition, the design team built upon the original red-dominated visual identity by adding elegant and fashionable colors like purple, making DragonPass even more attractive.
Diseño Jepy'apy: The challenge in this case is to inherit and reshape the brand's original visual image, which must comply with the development of visual trends without completely deviating from the original impression. To achieve this, the design team refined and innovated elements based on DragonPass's original visual assets, aligning with the corporate culture and catering to popular aesthetic concepts. At the same time, they added a sense of freshness and appeal to the brand's visual image.
Ñesẽheka: As a global intelligent travel service platform, DragonPass takes quality travel as the core, has built a member service system covering travel, health, living, entertainment and other lifestyle scenes. In the field of airport lounges providers, it has been ranked the first in Asia Pacific and the second in the world in the global service network.
Inspiración: The original brand identity of DragonPass was a dragon emblem, which is an element of Eastern culture. As a global enterprise originating from China, DragonPass should have greater cultural inclusivity, and its brand image needs a more internationalized revamp.The design team, through co-creation with the company's management team, refined a new inspiring mission for DragonPass: "Going For New Aspirations." They also used the Magician archetype from the brand personality model as the basis for the brand image design.
Proyecto Ára Tuichakue: The project began in Guangzhou in May 2022 and launched in Guangzhou in February 2023.
Mba'apo Rape: The new VI reduces complexity and returns to a simple appeal, making it easier to be recognized and disseminated in all scenarios. It aligns with the global urban aesthetic trend, helping shape an international and upscale brand image while interpreting the concepts and visions of DragonPass.The auxiliary graphics have strong visual impact, adaptability, and flexibility, which enhance the overall visual effects. They also carry symbolic meanings such as "active", "enjoy", and "cheerful", serving as expressions of the brand's attitude and emotions.