Elegance and Modernity Jehechaukaha Renda by Smart Design Expo - Joanna Dittmar

Elegance and Modernity Jehechaukaha Renda by Smart Design Expo - Joanna Dittmar is a highly esteemed winner of the very prestigious 2023 A' Design Award Itaju in Ñemuha Jechaukaha Jejapo Competition Category.

ItajuÑemuha Jechaukaha· 2023

Elegance and Modernity Jehechaukaha Renda

by Smart Design Expo - Joanna Dittmar

Client: Drutex

A' Design Award Itaju Winner in Ñemuha Jechaukaha Category

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Colors

The Design

About Elegance and Modernity Jehechaukaha Renda

Elegance and Modernity ha'e peteĩ jehechaukaha renda ojejapova'ekue peteĩ feria comercial-pe g̃uarã Nuremberg-pe. Ko renda oguereko 21.5 metro 11 metro rehe, ha itápia ijyvate 5 metro. Ojejopyru color hũ ha concreto ojejapopyre umi ka'avo rehegua mba'e ha tesape ojejesarekóva ndive ohechauka hag̃ua umi producto peteĩ tenda py'aguapyhápe. Pe fachada ojejapo laminado-gui, peteĩ arai ijaguéva sa'yju osãingóva ojejapo alambrado metálico-gui, ha umi jehechaukaha ryru ojelaquea oro sa'ýpe. Opa umi mba'e ojejapo ogapypegua umi carpintero rembiapo rupive. Peteĩ pantalla 6 metro 3.5 metro rehegua ohechauka peteĩ ta'ãngamýi ombogueru hag̃ua umi ohóvape mombyry guive.

The Recognition

About the A' Design Award Itaju

Elegance and Modernity Jehechaukaha Renda ohupyty A' Design Award Itaju, peteĩ ñehechakuaa heta prestigioso oñeme'ẽva diseño primera clase, maravilloso ha sobresaliente-pe. Umi ganador Itaju ha'e creación heta innovador, visionario ha glamoroso ohesape'ỹva ohechaukáva genio, sabiduría ha habilidad umi diseñador-pe. Oñeha'ãrõ Elegance and Modernity Jehechaukaha Renda ha'eha peteĩ invento ojehechakuaavéva, tendencia omoĩva ha monumental ome'ẽva valor ndojehecháiva. Ko diseño ohupytýva A' Design Award Itaju ha'e proyecto espectacular ha respetado ohepyme'ẽva heta ha ombohasáva límite arte, ciencia, diseño ha tecnología rehegua. Elegance and Modernity Jehechaukaha Renda omoheñói sentimiento ipotapy mbarete, omokyre'ỹ pasión, ombokyre'ỹ creatividad ha ñanemombyasy.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: There's a certain mystery inherent in every implementation process, a moment when imagination meets with the possibilities of reality to create something intriguing and beautiful. The fusion of these elements creates a striking whole.
It's natural to wonder which particular element of a stand was the catalyst for the whole design concept. After all, every project has its own unique starting point - the spark that ignites the creative process and drives the work forward.
Dimensions & Packaging: SIZE: 21,5 x 11m
5m high walls

Since we wanted to capture the attention of the visitors, we decided to use a huge screen (6x3,5m) to show the film, which was made by the client, at all times during the exhibition. This solution attracted the attention of the visitors from a distance. It is a perfect combination of multimedia technology with eye-catching design.
Tags: elegant, modern, minimalist,
Production Technology: The production of the elegant facade made of laminate, golden cloud installation made of metal fence, and golden lacquered expositors were produces in-house in a carpentry, through the skilled hands of carpenters.
Custom-made production has to present their company as a strong business partner as well as highlight the exclusiveness and the high quality of their products.

Incorporating black into the design makes the stand evoke the associations of luxury and superior quality so it is a perfect choice to bring out the best in products.

Choosing the right lighting made it possible to showcase the products in their intended environments.
Design Challenge: Incorporating elegant and modern elements with delicate touches like hanging golden clouds can help convey a sophisticated and contemporary brand image. However, without proper research and a clear brief, it may be challenging to execute this vision effectively and achieve the desired results.
Research: Designing a booth for the Drutex brand is always about finding new details that will catch people's attention while also being consistent with the brand's aesthetics and branding. It involves constantly searching for new design solutions that will attract attention while maintaining a cohesive brand identity.
Inspiration: Inspired by the elegant, simple form of the customers products, wanting to emphasize their prestige and premium quality we have created a stand based on subtle, matching colors. The frugality and austerity of the decor allowed to focus on lighting and good product presentation.
Elegance and modernity. The rawness of black and concrete combined with the energy and freshness of plant elements. The perfection of this project is in detail.
Project Duration: Frontale 2022, Nuremberg
Operation Flow: the stand has a warm, sophisticated and light look
Patents: Smart Design Expo
Team Members: Joanna Dittmar
Image Credits: Smart Design Expo