Pláta Ta'ãnga · 2024
Trip of Tea Ta'anga Moha'anga
by Yao Wu
- A' Design Award Pláta 2024 in Ta'ãnga
- CLIENT: Beijing Wuyao Cultural and Creative Co. Ltd.
- Estimated Number of Design Views: 105,582
- Verification code A31E1747E6 · Verify this award
Colors
About Trip of Tea Ta'anga Moha'anga
Trip of Tea ha'e mokõi ta'anga ojejapova'ekue peteĩ China ka'ay renda pegua empresa-pe g̃uarã. Ko'ã mokõi tembiapo oñemoheñói mokõi tape ymaguare ka'ay jeguerahaha rehegua rupive: pe Tea Road of Ten Thousand Miles ha pe Maritime Silk Road. Peteĩ kavaju ojegueruva'ekue cliente logo-gui ojekuaa marandu reruhárõ ko'ã tape rupi. Kavaju rete ha isilla ári ta'anga oñemoambue ohechauka hag̃ua táva térã tetã ohohápe rembiecharã. Oĩ avei ta'anga ohechaukáva mba'éichapa oñemboy'u ka'ay opaichagua tetãme. Ko'ã ta'anga ojejapo po rupive peteĩ tablet-pe ha ojepe'a peteĩ kuatia pukukue apesãicha, iporãva póster, postal ha ambue mba'épe g̃uarã.
About the A' Design Award Pláta
Trip of Tea Ta'anga Moha'anga ohupyty A' Design Award Pláta, peteĩ ñehechakuaa extraordinariamente prestigioso oñeme'ẽva diseño de primera línea, hechapyrãva ha impresionante-pe. Umi ganador Pláta ha'e tembiapo brillante ha heta creativo ohechaukáva expertise, talento ha agudeza sobresaliente umi diseñador-pe. Oñeha'ãrõ Trip of Tea Ta'anga Moha'anga ha'eha peteĩ tembiapo maravilloso, ejemplar, profesional ha innovador pypukuvéva. Ko diseño ohupytýva A' Design Award Pláta ha'e invento ojehechakuaáva ha ojehayhúva ohepyme'ẽva ha ombohasáva límite arte, ciencia, diseño ha tecnología rehegua. Trip of Tea Ta'anga Moha'anga ha'e creación heta ojeenvidiáva omokyre'ỹva ipotapy, ome'ẽva sentimiento positivo ha omoheñóiva maravilla ha sorpresa.
Press Kit
- Unique Properties
- These two works are illustration designs created for the famous Chinese tea company "Bama Tea". We combined the most conspicuous horse element in the client's company logo and applied it to the illustration, using it as the main body and the theme of "Revisiting the Road to Tea", with the horse element running through it. It is worth noting that different images of horses and saddles vary, combining different characteristics of tourist destinations and drawing in depth different countries and regions. The entire picture is unfolded in a tiled form to facilitate subsequent graphic promotion and use.
- Dimensions & Packaging
- The size displayed as a separate illustration work is 3.84m*0.76m using giclee technology. Commercial applications vary in size depending on the type.
- Tags
- illustration, Bama Tea, Trip Of Tea, Tea Road of Ten Thousand Miles, Chinese tea
- Production Technology
- The illustrations are created on photoshop using a hand-drawn tablet. This long reel accommodates most size applications. These three parts can be used alone or in conjunction with other derivatives for subsequent commercial applications, such as postcards, posters and other creative works.
- Design Challenge
- The difficulty in creating this illustration lies in the combination of tea cultures from different countries. It is necessary to avoid cluttering the picture and maintain a unified style without losing its characteristics.
- Research
- Reference is made to the tea culture of different countries and regions in history, and the entrepreneurial background of the client company is integrated with it. A large number of tea drinking scenes from different countries are integrated into the illustrations to show the tea culture of different countries, and are connected by horses in different postures. The illustrations are colorful and harmonious.
- Inspiration
- The two illustrations are inspired by the two tea transportation routes in Chinese history, namely the "Ten Thousand Miles Tea Road" and the "Maritime Silk Road", using horses as messengers throughout the route of the Ten Thousand Miles Tea Road.
- Project Duration
- The project started in Beijing in August 2022 and was completed in Beijing in December 2022
