Switchbag Kyhypára by Stephanie Branco is a highly esteemed winner of the very prestigious 2024 A' Design Award Brónse in Aojeguaka Jejapo Competition Category.

BrónseAojeguaka· 2024

Switchbag Kyhypára

by Stephanie Branco

Client: ASA Leather Work

A' Design Award Brónse Winner in Aojeguaka Category

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Verified Award Winner

Verify Award Status for #151953

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Colors

The Design

About Switchbag Kyhypára

Switch Bag oñemoheñói pandemia rupive ha ohechauka yvypóra rekoha mokõi paha. Ojejapo ojehechakuaávo arquitectura ha pintor Mondrian rehe. Ko mba'e okápe michĩva ha kirirĩva, ha katu hýpe oguereko káxa pytãndy ha sa'yju. Ko'ã káxa oguerekóva imán ikatu oñemongu'e ha oñemboheko ojeporúva rehe. Iñambue kyhypára ramo, tembiapo renda/óga tendyguáva ramo, óga mondaha mba'e ramo térã mohendaha ramo ha ojeporukuaa opavave tendápe, ohechauka mbarete tekotevẽva ára hasýpe.

The Recognition

About the A' Design Award Brónse

Switchbag Kyhypára ohupyty A' Design Award Brónse, peteĩ ñehechakuaa heta prestigioso oñeme'ẽva diseño sobresaliente-pe ojekuaáva creatividad, ingenio ha astucia rupi. Umi ganador Brónse ha'e artefacto hábil ha creativo ohechaukáva experiencia, imaginación ha recurso umi diseñador-pe. Oñeha'ãrõ Switchbag Kyhypára ha'eha peteĩ objeto ojehayhúva, admirado ha estimado, profesional ha innovador. Ko diseño ohupytýva A' Design Award Brónse ombojoaju mejor práctica arte, ciencia, diseño ha tecnología rehegua ha iporãiterei detalle rehe. Switchbag Kyhypára ombohory necesidad, ohupyty ipotapy, ombovy'a sentimiento ha ohenói curiosidad.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Inspired by a pandemic period Switch Bag talks about mental health. It represents the different sides we show to the world. Outside - more minimalist and silent ; the Inside - with many colors and imaginaries.Inspired by architecture and Mondrian, the magnetized and colored compartments of the Switch Bag disclose little worlds inside them. It is a backpack, an office, a nomadic home, a decoration object, an organizer… it switches to adapt its environment.
Dimensions & Packaging: Width 280 mm x Depth 150 mm x Height 350 mm
Tags: nomadbag, switchbag, nomadhome, organizer, handstitched, handmade, backpack, handbag
Production Technology: Handstitch and handmade with upcycled leather
Design Challenge: The difficult part was producing the molds for the object so that all the compartments fit perfectly into each other. Being an object made manually, there was also a challenge in relation to the material (leather) and its behavior.
Research: The research was based on how to transform a simple backpack into an up-to-date, beautiful and functional object that is adaptable and has multiple functions. It Involved design research, trends, 3D modeling, 2D modeling and 3 prototypes made and sew by hand.
Inspiration: Inspired by architectural geometrical forms and by Mondrian paintings. As Mondrian, that painted basic elements with straight lines and pure color, in order to reveal the mystical energy between the forces that governed nature and the universe, the magnetized and colored compartments of the Switch Bag disclose little worlds inside them.
Project Duration: The project started in June 2022 in Lisbon and is supported by the European Comission and Worth Project II and was exhibited at Design Milan Week in April 2023.
Operation Flow: The SwitchBag has a detachable interior boxes with magnets that allow its location and position to be modified and adapted to the user's needs. These boxes can also be used as decoration.
Patents: Copyrights belong to ASA Leather Work, 2023
Image Credits: Image #1: Photographer Maria Louro and ASA Leather Work, 2023.
Image #2: Photographer Maria Louro and ASA Leather Work, 2023.
Image #3: Photographer Maria Louro and ASA Leather Work, 2023.
Image #4: Photographer Maria Louro and ASA Leather Work, 2023.
Image #5: Photographer Stéphanie Branco ASA Leather Work, 2023.
Video Credits: Amanda Naughton, 2023.