Jelenew Kamiseta jyva mbyky ojeguerojykyha ombojere haguã bicicleta by Jelenew Incorporated is a highly esteemed winner of the very prestigious 2024 A' Design Award Pláta in Mba'e Deporte guarã Jejapo Competition Category.
PlátaMba'e Deporte guarã· 2024
Jelenew Kamiseta jyva mbyky ojeguerojykyha ombojere haguã bicicleta
Client: Jelenew Incorporated
A' Design Award Pláta Winner in Mba'e Deporte guarã Category
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The Design
About Jelenew Kamiseta jyva mbyky ojeguerojykyha ombojere haguã bicicleta
Jelenew ha'e peteĩ kamiseta jyva mbyky ojejapóva kuñanguéra oikytĩva bicicleta-pe g̃uarã. Ko kamiseta ojejapo peteĩ ao técnico oguerekóvagui aero raícha (aero stripes), omboguatáva yvytu syry paralelo tape'i rupi ha omomichĩva pe drag (yvytu jokoha). Pe ao ombojehe'a 85 porciento nylon ha 15 porciento polyuretano inimbo, ha ipohýi 115 gramo metro cuadrado-pe, upévare kamiseta oĩmbáva ipohýi 125 gramo. Ojeporu ñekytĩ pro fit pyti'a, ku'a ha atukupépe ojoja hag̃ua kuña rete rechaukahápe ha ome'ẽ hag̃ua jejopy oñeha'ãmbyre umi tete mbaretépe. Peteĩ logo omimbíva atukupépe oipytyvõ ojehecha porãve hag̃ua tesakã'ỹme.
The Recognition
About the A' Design Award Pláta
Jelenew Kamiseta jyva mbyky ojeguerojykyha ombojere haguã bicicleta ohupyty A' Design Award Pláta, peteĩ ñehechakuaa extraordinariamente prestigioso oñeme'ẽva diseño de primera línea, hechapyrãva ha impresionante-pe. Umi ganador Pláta ha'e tembiapo brillante ha heta creativo ohechaukáva expertise, talento ha agudeza sobresaliente umi diseñador-pe. Oñeha'ãrõ Jelenew Kamiseta jyva mbyky ojeguerojykyha ombojere haguã bicicleta ha'eha peteĩ tembiapo maravilloso, ejemplar, profesional ha innovador pypukuvéva. Ko diseño ohupytýva A' Design Award Pláta ha'e invento ojehechakuaáva ha ojehayhúva ohepyme'ẽva ha ombohasáva límite arte, ciencia, diseño ha tecnología rehegua. Jelenew Kamiseta jyva mbyky ojeguerojykyha ombojere haguã bicicleta ha'e creación heta ojeenvidiáva omokyre'ỹva ipotapy, ome'ẽva sentimiento positivo ha omoheñóiva maravilla ha sorpresa.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This functional cycling jersey specially designed for female cyclists strikes a balance between athletic performance and stylish design. Giving full consideration to aerodynamics, it adopts the technical fabric with aero stripes to dissipate air and create the optimal aerodynamic surface, so as to minimize drag. Ergonomic advanced customization techniques improve the fit of the garment to adapt to the female-specific physiology, and offer a comfortable wearing experience.
- Dimensions & Packaging
- 10*600*540mm
- Tags
- female short sleeve cycling jersey, technical fabric with aero stripes, advanced customization techniques, 4D tailored fitted design, environmentally friendly materials
- Production Technology
- fabric made of 85 percent nylon and 15 percent polyurethane fiber, technical fabric with aero stripes, pro fit cutting technology, COATS sewing thread
- Design Challenge
- The challenge of the product design is how to strike a balance between stylish design and athletic performance. The design team innovatively used the technical fabric with aero stripes, and introduced advanced customization techniques to realize a good user experience and visual pleasure. The product reshapes the way female cyclists view professional cycling jerseys, inspiring more women to embrace the joy of cycling.
- Research
- Cycling, as a green and healthy activity, has rapidly caught the attention of people. However, although more women have embraced cycling, their clothing preferences often go unaddressed. Beyond the basics of comfort, breathability, and athletic performance, female cyclists place a greater emphasis on the aesthetic appeal of cycling jerseys. Therefore, integrating these expectations into design will be a pivotal strategy for cycling jersey brands to gain a competitive edge in the market.
- Inspiration
- The jersey draws inspiration from aerodynamics. Air flows in parallel streams, resulting in drag on cyclists. Therefore, this product is designed to optimize the overall aerodynamics from fabric to cut. The striped texture of the fabric redirects parallel wind, creating air channels to minimize drag, while the 4D tailored fitted shoulder and neckline further decreases drag to greatly reduce physical exertion.
- Project Duration
- The design and development of this project started in Paris, France, in September 1st, 2023. It was introduced to the market in August 1st, 2023.
- Operation Flow
- The ultralight fabric of 115g per square meter reduces the jersey to 125g to offer an agile experience. The breathable fabric facilitates perspiration to keep users fry and comfortable. Pro fit cutting technology used in key areas like the chest, waist and back ensures a perfect fit to muscles and provides proper compression to different muscle groups, alleviating muscle fatigue, lactic acid buildup and post-exercise discomfort. The reflective logo on the back safeguards cyclists in low light.
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