Pláta Ta'ãnga · 2024
Ecohiny Branding
- A' Design Award Pláta 2024 in Ta'ãnga
- CLIENT: Cansu Dagbagli Ferreira
- Estimated Number of Design Views: 104,097
- Verification code EA2C0EE2B2 · Verify this award
Colors
About Ecohiny Branding
¿Ikatúpa peteĩ marca papel higiénico rehegua iporã ha vy'a? EcoHiny ha'e 100% bambú orgánico, orekóva certificación FSC ha ecológico oĩhaguéicha. Pe marca ra'ãnga ha'e peteĩ durazno, umi sa'y ha letra jeporavopy ohechauka vy'a, tekoypykue ha hũ'i tekove producto rehegua. Pe hembipota ha'ekue omoambuévo pe marca ambue guive mercado-pe oiporu rupi peteĩ paleta sa'y ijojaha'ỹva. Peteĩ hovy pytũ hovyũva, oñemboja durazno ndive, ome'ẽ peteĩ personalidad vy'apavẽ ha avei ohechauka sentido ecológico ha sostenibilidad rehegua. Ko'ã diseño jeporavo oñe'ẽ cliente objetivo ryepýpe pya'e ha omoheñói peteĩ joaju marca ha cliente apytépe.
About the A' Design Award Pláta
Ecohiny Branding ohupyty A' Design Award Pláta, peteĩ ñehechakuaa extraordinariamente prestigioso oñeme'ẽva diseño de primera línea, hechapyrãva ha impresionante-pe. Umi ganador Pláta ha'e tembiapo brillante ha heta creativo ohechaukáva expertise, talento ha agudeza sobresaliente umi diseñador-pe. Oñeha'ãrõ Ecohiny Branding ha'eha peteĩ tembiapo maravilloso, ejemplar, profesional ha innovador pypukuvéva. Ko diseño ohupytýva A' Design Award Pláta ha'e invento ojehechakuaáva ha ojehayhúva ohepyme'ẽva ha ombohasáva límite arte, ciencia, diseño ha tecnología rehegua. Ecohiny Branding ha'e creación heta ojeenvidiáva omokyre'ỹva ipotapy, ome'ẽva sentimiento positivo ha omoheñóiva maravilla ha sorpresa.
Press Kit
- Unique Properties
- ecoHiny is a newly launched brand of bathroom products made from 100% organic bamboo, FSC certified and soft as a feather. The brand personality is intended to be young, playful and bold. Design conveys eco-friendliness in a unique way. Branding features unique color combination and minimal approach. The product name and features are displayed prominently and in large font size on the packaging, as the product is displayed and sold on online e-commerce platforms.
- Dimensions & Packaging
- 3 sizes for shipping box was designed: 12 pack, 24 pack and 36 pack. Wrap dimensions are R11 x H11
- Tags
- bathroom, toilet paper, packaging, bamboo, sustainable, eco friendly, packaging design
- Production Technology
- The design thinking method of Diverge and Converge was used. All design was realized digitally as vector based assets with Adobe Creative Suite and then physical items such as toilet paper wraps and the shipping box were produced by 4 color printing technique.
- Design Challenge
- The challenge was being able to produce the same color for the toilet paper wraps and the shipping box. Even though a propriate Pantone color was chosen, the fact that the wraps and the box has different materials resulted in different printed colors. We had to make adjustment in the trial print phase, to make sure the colors matched.
- Research
- A thorough competitor research was done online and offline. During the research phase we realized that all bamboo toilet paper brands use the same tone of bright green. Our aim was to differentiate the brand from others on the market by using a unique color palette.
- Inspiration
- We created the brand direction inspired by the quirky name of the brand. The brand symbol is chosen as a peach, while the choice of colors creates a fun and playful personality for the brand. Deep blueish green hue, paired with peach, also conveys a sense of eco-friendliness and sustainability. As a typeface, a modern sans-serif font was chosen to convey a sense of simplicity and approachability. The font is legible and easy to read, making it ideal for product packaging and web design.
- Project Duration
- Project started in April 2022 and finished in April 2023. The products were launched in May 2023
- Operation Flow
- Bamboo toilet paper is a tree free product. It's septic free, soft and strong. The differentiation points from the competitors are being 350 sheet, elemental chlorine free and having a 100% recyclable packaging.
