Jingting Mountain Scenic Area Marca Rekove Zhejiang Gongshang University omba'apóva

Jingting Mountain Scenic Area Marca Rekove Zhejiang Gongshang University omba'apóva ha'e rembiporuarã oñemba'eguaséva 2024 A' Design Award Brónse pegua Ta'ãnga Jejapo Ñeha'ã Categoría-pe.

BrónseTa'ãnga· 2024

Jingting Mountain Scenic Area Marca Rekove

Zhejiang Gongshang University -gua

Mba'eporuhára: Anhui · Jingting Mountain Scenic Area

A' Design Award Brónse Rembiporuarã Ta'ãnga Categoría-pe

16,138

Premio Rembiporuarã Oñemoneĩva

Emoneĩ Premio Reko #152983 Peg̃ua

Ehecha A' Design Award-pe Marandu Myasãi Mba'ete Jeguerohory

Sa'y

Diseño

Jingting Mountain Scenic Area Marca Rekove Rehegua

Jingting Mountain Scenic Area ha'e peteĩ marca rekove ojejapo vaekue peteĩ tenda tuichaitéva ha tetã ka'aguy park-rã Anhui provínciape, China retãme. Ko rekove ojejapo pe idea rehe oikeha kultura rekove jeporeka ta'anga rupive, ikatuhaguáicha peteĩ jeho ombojoja peteĩ jeguata peteĩ ta'anga apopyre rupi. Yvyty rechauka, óga (pavilhõ) rembiapo, arai py'aguapy, guyra'i ñu rupigua, ha avei pe kaguy morotĩ ha ka'a hovyũ tekohaguáva ojejapo ta'anga ñe'ẽme. Poteĩ ta'anga mbojoja oipytyvõ pe marca guasúpe ha ikatu ojeporu heta tembiapópe. Ko diseño omyengovia peteĩ ta'anga yma, ojekuaave'ỹva heta tapicha apytépe, ha oiko porã ojeporu hag̃ua umi media digital-pe.

Jeguerohory

A' Design Award Brónse Rehegua

Jingting Mountain Scenic Area Marca Rekove ohupyty A' Design Award Brónse, peteĩ ñehechakuaa heta prestigioso oñeme'ẽva diseño sobresaliente-pe ojekuaáva creatividad, ingenio ha astucia rupi. Umi ganador Brónse ha'e artefacto hábil ha creativo ohechaukáva experiencia, imaginación ha recurso umi diseñador-pe. Oñeha'ãrõ Jingting Mountain Scenic Area Marca Rekove ha'eha peteĩ objeto ojehayhúva, admirado ha estimado, profesional ha innovador. Ko diseño ohupytýva A' Design Award Brónse ombojoaju mejor práctica arte, ciencia, diseño ha tecnología rehegua ha iporãiterei detalle rehe. Jingting Mountain Scenic Area Marca Rekove ombohory necesidad, ohupyty ipotapy, ombovy'a sentimiento ha ohenói curiosidad.

Diseño Rapykuéri

Marandu Aty

Diseñador ome'ẽva'ekue crédito, aty pegua ha mba'e técnico.

Mba'e Iñambuéva: As a key scenic area and national forest park, Jingtingshan Scenic Area in Anhui Province has a brand that is different from other traditional design brands in China. It changed the traditional business model and communication methods, creating a new era of scenic area development with a new brand image. The old brand image had a relatively narrow audience. Our design appeals to a wider audience and is more suitable for dissemination in the digital information background.
Tuichakue ha Ñemyenyhẽ: We have designed six auxiliary graphics for the Jingtingshan brand, which can be applied in various scenarios. Each graphic showcases the unique features of the Jingtingshan scenic area, including the countless works left behind by more than 300 famous poets and painters in history, as well as the enchanting mountain scenery. The graphics also highlight the distinctive pavilions and towers, as well as the locally produced "baijiu" (white liquor) and "green tea" of Jingtingshan.
Ñe'ẽ Rape: Scenic Area, Digital, Renewal, Poetry and Painting, Chinese style
Ñeapopy Tecnología: In our creative design for the new brand, we focus on the concept of cultural exploration through painting and have incorporated elements such as mountain views, pavilion styles, serene clouds and wild cranes, and the flavor of local wine and tea. The new design creates a tour experience that feels like walking in a scroll painting at Jingtingshan, allowing visitors to explore the cultural heritage of thousands of years.
Ñesẽheka: The new brand of the scenic area was widely promoted across various types of media and has led to the development of a series of cultural and creative brands based on the new brand image. It has garnered extensive attention from individuals across various sectors of society and attracted tourists from all over the world to the scenic area, resulting in a significant increase in visitor numbers. This has generated greater economic benefits for the area.
Inspiración: In our creative design for the new brand, we focus on the concept of cultural exploration through painting. We created a design that allows visitors to experience Jingtingshan like walking in a scroll painting. We also designed six auxiliary graphics for the Jingtingshan brand, each showcasing the unique features of the scenic area. Over 300 famous poets and painters have left countless poems and paintings throughout history. Enchanting mountain views of this place also merged in our design.
Proyecto Ára Tuichakue: The project started its design phase in Hangzhou in May 2022 and was completed in February 2023. It was officially launched in Xuancheng, Anhui Province, in March 2023.
Aty Rembiguái: Designer: Kan Zhao