CZBank Youth Speech Contest Ñemboyke Ojejapóva Ñanduti Rape by Zhejiang Gongshang University

CZBank Youth Speech Contest Ñemboyke Ojejapóva Ñanduti Rape by Zhejiang Gongshang University is a highly esteemed winner of the very prestigious 2024 A' Design Award Brónse in Ta'ãnga Jejapo Competition Category.

BrónseTa'ãnga· 2024

CZBank Youth Speech Contest Ñemboyke Ojejapóva Ñanduti Rape

by Zhejiang Gongshang University

Client: CZBank

A' Design Award Brónse Winner in Ta'ãnga Category

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Verified Award Winner

Verify Award Status for #153002

View at A' Design Award Press Release Award Badge

Colors

The Design

About CZBank Youth Speech Contest Ñemboyke Ojejapóva Ñanduti Rape

Kuatia Moñe'ẽrã: CZBank Ñemondýi Ñe'ẽ Ñemomaranduha ha'e pe visual identidad tuichavéva ojejapóva peteĩ jehecha ñe'ẽ arete ojejapóva káda ary CZBank rupive umi mitãrusu oikotevẽvape g̃uarã. Pe téma ko ñemomaranduhápe ha'e oheja ha omoañete tembikuaa ypykuéra ha ojejapóvo peteĩ tekove porãve. Pe desígno omoĩ peteĩ mikrófono ñe'ẽ jehecharã umi yvyra rapo ndive peteĩ formapy hetãma línea rehegua. Umi forma ojoehe ombojoajúva ha materiales ohechaukáva mombyry rupi omombe'u mba'éichapa oñemoĩ tenondeve pe tembikuaa ypykuéra reko. Pe visual ojehecha avei umi cartel arete rehegua, pe lugar oñeñe'ẽháme ha mombyry guive ñemomarandu, upéicharõ ha'e ojoguáva umi medio komunikasiónpe, jehechaukáha ko'ag̃aite guive ha jeporu upepegua.

The Recognition

About the A' Design Award Brónse

CZBank Youth Speech Contest Ñemboyke Ojejapóva Ñanduti Rape ohupyty A' Design Award Brónse, peteĩ ñehechakuaa heta prestigioso oñeme'ẽva diseño sobresaliente-pe ojekuaáva creatividad, ingenio ha astucia rupi. Umi ganador Brónse ha'e artefacto hábil ha creativo ohechaukáva experiencia, imaginación ha recurso umi diseñador-pe. Oñeha'ãrõ CZBank Youth Speech Contest Ñemboyke Ojejapóva Ñanduti Rape ha'eha peteĩ objeto ojehayhúva, admirado ha estimado, profesional ha innovador. Ko diseño ohupytýva A' Design Award Brónse ombojoaju mejor práctica arte, ciencia, diseño ha tecnología rehegua ha iporãiterei detalle rehe. CZBank Youth Speech Contest Ñemboyke Ojejapóva Ñanduti Rape ombohory necesidad, ohupyty ipotapy, ombovy'a sentimiento ha ohenói curiosidad.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Youth Speech Contest of CZBank is an annual important cultural event. The theme of this speech contest is "Inheriting Culture Like Roots, Creating a Better Future". The main participants are young people. Designing a solution that is loved by young people became the main challenge. The creative design concept combines the speech microphone with the roots of a tree in a 3D line form, using intertwined shapes for a blended representation that echoes the theme.
Tags: Culture, Innovation, Competition
Design Challenge: In the field of banking, speech events are usually more traditional and lack visual representations specifically designed for young people. It is rare to find such a youthful visual impression as this design, making it a positive attempt and exploration in the realm of banking speech event visuals.
Research: The design of the main visual for the event took into full consideration the adaptation to various application scenarios in the speech contest. Corresponding design extensions were made for event posters, the speech venue, and outdoor promotions, ensuring that both speakers and audience members can have a visually appealing experience across media, livestreaming, and on-site presence.
Inspiration: In this design, specific elements are incorporated: the metaphorical representation of cultural heritage through the absorption of nutrients by tree roots, the expression of intangible cultural transmission through transparent materials, and the analogy of a microphone to a tree trunk to symbolize the dissemination of speeches, conveying rich implications. The design has a strong visual impact that effectively captures the attention of young people and is well understood.
Project Duration: The project started its design phase in April 2022 and was completed in June 2022. It was officially released in June 2022 as well.
Operation Flow: Speech events are usually more traditional and lack visual representations designed. It is rare to see a visual impression that is as youthful as this design concept. This is a positive attempt and exploration in the realm of banking speech event visuals. With CZBank's strategic shift towards targeting young people as their customer base, the application of this main visual for the event has gained identification from young individuals.
Team Members: Designer: Kan Zhao