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Transatlantic Innovation Week Tembiapo Ñe'ẽmondo by Stefan Maier-Wimmer

Transatlantic Innovation Week Tembiapo Ñe'ẽmondo by Stefan Maier-Wimmer is a highly esteemed winner of the very prestigious 2024 A' Design Award Fiero in Ñemomarandu Jejapo Competition Category.


FieroÑemomarandu· 2024

Transatlantic Innovation Week Tembiapo Ñe'ẽmondo

by Stefan Maier-Wimmer

Client: U.S. Konsulat München

A' Design Award Fiero Winner in Ñemomarandu Category

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Verified Award Winner

Verify Award Status for #153141

Colors

The Design

About Transatlantic Innovation Week Tembiapo Ñe'ẽmondo

Transatlantic Innovation Week, oñemboguatáva Estados Unidos Embajada ha po consulado general rupive, ha'e peteĩ tembiapo heta ára oñemomba'eguasúva Alemania-Estados Unidos joajúpe ha innovación imbaretépe. Ko ára ñe'ẽ 'creatividad jerépe'ỹva' guive, oñemoheñói peteĩ trailer, landing page ha opavave red social rembiporu umi tembiapo irũnguéra-pe guarã. Tembiapo ta'ãnga tenondegua ombojoaju ñe'ẽ joaju rape ñe'ẽmondo tuichavévaicha.

The Recognition

About the A' Design Award Fiero

Transatlantic Innovation Week Tembiapo Ñe'ẽmondo ohupyty A' Design Award Fiero, peteĩ ñehechakuaa prestigioso oñeme'ẽva diseño iporã-pe ohupytýva requisito profesional ha industrial oñeha'ãrõva creación iporã oñemoĩva-gui. Umi ganador Fiero ohechauka habilidad guasu, especialización yvate, comprensión experta ha capacidad creativa umi creador rehegua. Oñeha'ãrõ Transatlantic Innovation Week Tembiapo Ñe'ẽmondo ha'eha creación ojehayhúva, admirada ha estimada, práctica ha innovadora. Ko diseño ohupytýva A' Design Award Fiero ombojoaju mejor práctica industria rehegua ha oguereko característica técnica competente ojoajúva conocimiento ha talento ndive. Transatlantic Innovation Week Tembiapo Ñe'ẽmondo oñerespeta hembiapo cuidadoso rupi ha oñemoĩ ome'ẽ hag̃ua mejora calidad de vida rehegua oipytyvõva yvy ape iporãve hag̃ua.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The key visual gives the Transatlantic Innovation Week event series its face. The landing page serves as a central communication platform with a teaser video. It tells the story of the current motto creativity unbound and the overarching goal of the event series: A bridge between partners. At the same time, the creative communication concept encourages others to become part of the event. An advertising toolset helps them to present themselves perfectly and promote own events. The landing page is also the event calendar with all event key dates.
Tags
Logo Design, Brand Imagery, Web Design, Interface Design, Moving Pictures & Movies
Production Technology
The teaser video was edited with the programs After Effects and Premiere Pro. Moving image material as well as text and image animations were used for the storytelling.
Design Challenge
The main challenge was to merge the fundamental approach of the transatlantic partnership with the event-specific concept, while still delineating each independently. An additional hurdle involved visualizing the idea of partnership as the overarching message.
Inspiration
Colorful, loud, innovative. The key visual with message is the focus of this cross-media communication and was inspired by the partnership and innovative strength to be emphasized. It shows the impulse power of unleashed creativity. In the event trailer on the landing page, key concepts and futuristic image impressions tell the central idea, inspired by innovative startup industries in areas such as healthcare, fashion, food as well as art and content creation.
Project Duration
The project kicked off in mid-March and concluded on April 28 with the last day of the event. The event landing page went live in early April, and the digital promotional materials and tools were provided to partners shortly before the start of the event. With the support of the participating partners, over 50 events took place throughout Germany as part of the "Transatlantic Innovation Week," under the theme "creativity unbound."
Operation Flow
The transatlantic partnership exemplifies collaborative efforts in policies, resources, and technologies to fuel innovation for a better tomorrow. The Transatlantic Innovation Week aims to harness the creativity of future generations, encouraging them to take risks and generate ideas to address global challenges. Investing in and supporting young innovators is crucial for advancing progress and securing a sustainable future.
Team Members
Creative Director: Stefan Maier-Wimmer
Art Director: Sebastian Hudl
Graphic Designer: Jana Himmel
Motion Graphics: Sabine Glaßl
Text: Jakob Wassenaar
Account Manager: Bruna de Morais Soares
Account Manager: Eva-Maria Engelbrecht

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