CDU Hamburg Marca Rehegua Identidad by Politikwerft Designagentur

CDU Hamburg Marca Rehegua Identidad by Politikwerft Designagentur is a highly esteemed winner of the very prestigious 2024 A' Design Award Fiero in Ta'ãnga Jejapo Competition Category.

FieroTa'ãnga· 2024

CDU Hamburg Marca Rehegua Identidad

by Politikwerft Designagentur

Client: CDU Hamburg

A' Design Award Fiero Winner in Ta'ãnga Category

15,013

Verified Award Winner

Verify Award Status for #153650

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About CDU Hamburg Marca Rehegua Identidad

Book Text: CDU Hamburg ha'e peteĩ marca identidad ojejapo vaekue peteĩ partido político regional Hamburg, Alemania peguarã. Ko identidad opyta peteĩ estructura modular ári, oipytyvõva peteĩ lenguaje visual uniforme oĩva imprenta ha medio digital rupive. Pe marca ñe'ẽ ha figurativo ombojoaju umi letra CDU ha Hamburg symbol ndive, peteĩ castillo mbohapy torre ha mokõi mbyja reheguáva, peteĩ superficie circular azul hũ ári. Pe marca figurativo avei ojepuru ha'eño, ha pe superficie oñemyenyhẽkuaa imágenes ha color reheve. Ojejapo avei tenda web responsive opaite unidad organizativa peguarã.

The Recognition

About the A' Design Award Fiero

CDU Hamburg Marca Rehegua Identidad ohupyty A' Design Award Fiero, peteĩ ñehechakuaa prestigioso oñeme'ẽva diseño iporã-pe ohupytýva requisito profesional ha industrial oñeha'ãrõva creación iporã oñemoĩva-gui. Umi ganador Fiero ohechauka habilidad guasu, especialización yvate, comprensión experta ha capacidad creativa umi creador rehegua. Oñeha'ãrõ CDU Hamburg Marca Rehegua Identidad ha'eha creación ojehayhúva, admirada ha estimada, práctica ha innovadora. Ko diseño ohupytýva A' Design Award Fiero ombojoaju mejor práctica industria rehegua ha oguereko característica técnica competente ojoajúva conocimiento ha talento ndive. CDU Hamburg Marca Rehegua Identidad oñerespeta hembiapo cuidadoso rupi ha oñemoĩ ome'ẽ hag̃ua mejora calidad de vida rehegua oipytyvõva yvy ape iporãve hag̃ua.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Development of a new visual identity for the German Party CDU Hamburg. The brand relaunch has given the party a new image. It's fresh, open and communicative instead of monotonous, outdated and expressionless. The relaunch affected the entire identity: uniform visual language, responsive websites for all organizational units and contemporary design elements. In this way, the bond with the Free and Hanseatic City of Hamburg and its citizens should be better emphasized.
Dimensions & Packaging: The size of the brand logo is not uniformly stipulated, and the size can be set by itself according to the actual media.
Tags: Graphics, Illustration, Visual Communication Design, Brand Design
Production Technology: The word and figurative mark of the Hamburg CDU, commonly known as the logo, consists of the word mark CDU and the figurative mark Hamburg symbol.
The elements combine with the figurative mark on a dark blue circular carrier surface to form the word-figurative mark.
The Hamburg symbol shows a castle with 3 towers. The middle tower should symbolize the medieval Mariendom, the two stars on the outer towers, so-called Mariensterne, after St. Mary, the patron saint of the city in the Middle Ages.
The figurative mark is also used on its own. The logo can be individually filled with images and colors as a design element.
Design Challenge: The client wanted to express too much content, but often too much information will disturb the key information. Finally, we persuaded the party representatives to mainly use abstract shield to express the protection attribute of their brand image.
Research: We researched the background of the party, the nature of the city society, the scope of the party's main topics, and the culture of the party, which we integrated into the brand image.
Inspiration: The dynamic and modular new brand identity for the CDU Hamburg now gives the party a new image - fresh, open and communicative instead of monotonous, outdated and expressionless. The aim is: How do we shape a modern, social, bourgeois party of the future? The party must speak about tomorrow from today and not from today about yesterday. The new design aroused curiosity and once again presented the party as a cohesive entity that can stand for a modern and liberal city party.
Project Duration: The project started in April 2022 in Hamburg and finished June 2023.
Operation Flow: The relaunched brand identity lets people see its party attributes immediately, so that playing a very good brand communication effect.