Fluffy Bread Mymba Rupa by Kama Muta is a highly esteemed winner of the very prestigious 2024 A' Design Award Pláta in Mymba Ryru Ñeñangareko Jejapo Competition Category.

PlátaMymba Ryru Ñeñangareko· 2024

Fluffy Bread Mymba Rupa

by Kama Muta

Client: Kama Muta

A' Design Award Pláta Winner in Mymba Ryru Ñeñangareko Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Fluffy Bread Mymba Rupa

Fluffy Bread ha'e peteĩ mymba rupa ojejapóva mymbamimi opytu'u, oñembosarái ha oke hağua. Iforma hu'ũ ha apu'áva ogueromandu'a mbujape ramoite ojejapóva. Pe rupa ojoguáva peteĩ sofá michĩvape, iestílo minimalista ha iporãva, upévare pe producto ojehe'a porã opaichagua óga interior-pe. Pe memory foam ojejapóva yvypóra ojeporu hağua ome'ẽ pytyvõ ha nombopa'ãi are ojeporu rire. Pe ao velvet estructurado hu'ũ ha nombyaikuaái pya'e térã oñekarãi. Pe pyenda ojejapo yvyra fresno morotĩ reconstituido-gui, ipo rupive omohendáva umi mba'apohára katupyry. Pe diseño oipota omombarete pe joaju yvypóra ha mymbamimi apytépe.

The Recognition

About the A' Design Award Pláta

Fluffy Bread Mymba Rupa ohupyty A' Design Award Pláta, peteĩ ñehechakuaa extraordinariamente prestigioso oñeme'ẽva diseño de primera línea, hechapyrãva ha impresionante-pe. Umi ganador Pláta ha'e tembiapo brillante ha heta creativo ohechaukáva expertise, talento ha agudeza sobresaliente umi diseñador-pe. Oñeha'ãrõ Fluffy Bread Mymba Rupa ha'eha peteĩ tembiapo maravilloso, ejemplar, profesional ha innovador pypukuvéva. Ko diseño ohupytýva A' Design Award Pláta ha'e invento ojehechakuaáva ha ojehayhúva ohepyme'ẽva ha ombohasáva límite arte, ciencia, diseño ha tecnología rehegua. Fluffy Bread Mymba Rupa ha'e creación heta ojeenvidiáva omokyre'ỹva ipotapy, ome'ẽva sentimiento positivo ha omoheñóiva maravilla ha sorpresa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This pet bed is designed for rest, entertainment and sleep of pets, which boasts the texture of fluffy bread to be comfortable enough for pets. Upholding the idea of Italian aesthetics, the pet bed is shaped into a sofa styled in a minimalist, elegant manner. In this way, the product can perfectly blend into home environments of various styles and strengthen the emotional connection between people and pets, thereby helping to create a space where harmonious symbiosis of them is realized.
Dimensions & Packaging: product dimensions, 14.5 mm x 14.5 mm x 11 mm; 14.5 mm x 14.5 mm x 13 mm
Tags: pet bed, texture of fluffy bread, shape of a sofa, Italian aesthetics, harmonious symbiosis of people and pets
Production Technology: The memory foam for human use features slow rebound property, and thus avoids the problem of sagging after long-time use. The delicate, soft structured velvet fabric is resistant to wear and scratch, so as to prolong the service life of the pet bed. The base made of reconstituted white ash wood is manually polished by craftsmen, which is uneasy to deform, and is free from any harmful substance to protect health of pets.
Design Challenge: The challenge is how to eliminate disharmony between pet beds and home environments. The design team, following the style of Italian furniture, has designed the product as a simple, elegant sofa to harmonize with other furniture. Such a design not only ensures a consistent style of a home environment, but also enhances a strong sense of belonging for pets to enable harmonious symbiosis of people and pets in a space.
Research: In recent years, pets gradually become an important member of families, and more people pay attention to living environments of pets, which drives growth of the market in pet beds and other related supplies. However, pet beds currently on the market are largely homogeneous, and usually fail to strike a balance between practicality and visual pleasure. They also have strong individuality and thus are difficult to blend into home environments.
Inspiration: Drawing inspiration from bread, this pet bed is both practical and visually attractive. Its soft, fluffy texture contributes to a comfortable experience for pets, and gives a sense of intimacy visually to make people want to approach and touch the product.
Project Duration: The project started in Shenzhen in September 2022, was completed in Shenzhen in February 2023, and came online in July 2023.
Operation Flow: The memory foam for human use, neither too soft nor too hard, provides enough support when ensuring good comfort, where pets can fully relax their bodies with their weight well distributed. The structured velvet fabric effectively resists to scratches by pets. The shape of a sofa harmonizes with any home environment, bringing pets a strong sense of belonging.
Team Members: Chen Liang