Unicorn Rebrand Identidad Visual by Yating Liu

Unicorn Rebrand Identidad Visual by Yating Liu is a highly esteemed winner of the very prestigious 2024 A' Design Award Fiero in Ta'ãnga Jejapo Competition Category.

FieroTa'ãnga· 2024

Unicorn Rebrand Identidad Visual

by Yating Liu

Client: Yating Liu

A' Design Award Fiero Winner in Ta'ãnga Category

11,235

Verified Award Winner

Verify Award Status for #154412

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Unicorn Rebrand Identidad Visual

Diseñador Yating Liu ombopyahu peteĩ camión tembi'u mexicano Nueva York-pegua marka peteĩ tembiapo experimentálpe. Pe diseño oiporu sa'y vivíva ha insignia kuéra oikotevẽ haguã temimbo'e mitãnguérape. Logo-pe, "Uni" he'ise universidad, ha "Corn" he'ise Tacos. Pe tema unicornio, ojehayhúva mitãnguéra apytépe, oñembojoaju marka semanal oikuaaukávo sabor pyahu kuéra rehe. Logo omoĩjoa creativamente mba'e kuéra gramática española rapykuéri. Menú rehegua oĩ avei término kuéra universidad ndive joajupyre, oasegura haguã peteĩ sistema visual oñondivéva oñembojoajúva marka py'aguasúpe.

The Recognition

About the A' Design Award Fiero

Unicorn Rebrand Identidad Visual ohupyty A' Design Award Fiero, peteĩ ñehechakuaa prestigioso oñeme'ẽva diseño iporã-pe ohupytýva requisito profesional ha industrial oñeha'ãrõva creación iporã oñemoĩva-gui. Umi ganador Fiero ohechauka habilidad guasu, especialización yvate, comprensión experta ha capacidad creativa umi creador rehegua. Oñeha'ãrõ Unicorn Rebrand Identidad Visual ha'eha creación ojehayhúva, admirada ha estimada, práctica ha innovadora. Ko diseño ohupytýva A' Design Award Fiero ombojoaju mejor práctica industria rehegua ha oguereko característica técnica competente ojoajúva conocimiento ha talento ndive. Unicorn Rebrand Identidad Visual oñerespeta hembiapo cuidadoso rupi ha oñemoĩ ome'ẽ hag̃ua mejora calidad de vida rehegua oipytyvõva yvy ape iporãve hag̃ua.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: "Unicorn" has a dual meaning: it signifies the mythical animal "Unicorn", aligning with the brand's weekly flavor launches, and it can be dissected into "Uni" and "CORN," representing "university" (as the food truck targets college students near universities) and "the taco". The exclamation mark at the end of the logo mirrors the third letter "i," a distinctive punctuation mark in Spanish.
Dimensions & Packaging: Loyalty card 90mm x 54mm
Tags: Logo, visual identity, branding, corporate identity, graphic design, food identity, New York
Production Technology: The logo is easily applied to stationery, packaging and menu designs, and other various applications including loyalty card, balloon, badges, taco truck graphic, apron and tape designs.
Design Challenge: This brand design challenge is how to make every element in the design closely connected to the brand's core, ultimately forming a cohesive and unified visual system. Like the logo design which skillfully incorporates various pieces of information, such as the brand's origin, product characteristics, and target audience, into a simple graphic without losing uniqueness and detail.
Research: The overall logo takes a semi-circular shape, cleverly mirroring the appearance of Taco corn tortillas. The letters "i" in "UNi" in the name, along with the exclamation mark at the end, form a mirrored pattern, adhering to the rules of Spanish grammar.
Inspiration: This is a rebranding project for Unicorn Taco, a New York-based taco brand specializing in Mexican food. The design features a lively and bold color palette, complemented by badge graphics that resonate with the college student identity. These elements work together to create a more enticing brand image, appealing to a youthful audience.
Project Duration: The project started in July 2021 and finished in September 2021 in Beijing, China.
Operation Flow: The design features a lively and bold color palette, complemented by badge graphics that resonate with the college student identity. These elements work together to create a more enticing brand image, appealing to a youthful audience. Additionally, each product name in the menu design cleverly incorporates words closely related to college life, such as "all-nighter," "group project," "brainstorm," and more, ensuring that every element in the design is closely connected to the brand's core, ultimately forming a cohesive and unified visual system.