Grid Óga Joajupyre by Shigeru Tsuda is a highly esteemed winner of the very prestigious 2024 A' Design Award Fiero in Arquitectura, Óga ha Mba'eguasu Jejapo Competition Category.

FieroArquitectura· 2024

Grid Óga Joajupyre

by Shigeru Tsuda

Client: T-Square Design Associates

A' Design Award Fiero Winner in Arquitectura Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Grid Óga Joajupyre

Ha'e peteĩ óga joajupyre po papaha, oĩva peteĩ estación Hankyu railway Kobe línea renonderã Nishinomiya-pe, Hapõ-pe. Ko tenda ijurujáva opavave hendápe, upévare pe óga ikatu ojehecha oimeraẽva ángulope. Ojeporavo peteĩ jejapo hormigón rehegua ome'ẽ haguã peteĩ ta'ãnga mbarete estructural ha avei tolerancia ojehecha haguã opaite hendágui. Oñemba'apo avei peteĩ óga ñemurã rehegua. Ára aja pe estructura ojekuaa porã ha pyhare aja pe estructura oñemojehe yvágare ha pe ñemurã ojehechauka.

The Recognition

About the A' Design Award Fiero

Grid Óga Joajupyre ohupyty A' Design Award Fiero, peteĩ ñehechakuaa prestigioso oñeme'ẽva diseño iporã-pe ohupytýva requisito profesional ha industrial oñeha'ãrõva creación iporã oñemoĩva-gui. Umi ganador Fiero ohechauka habilidad guasu, especialización yvate, comprensión experta ha capacidad creativa umi creador rehegua. Oñeha'ãrõ Grid Óga Joajupyre ha'eha creación ojehayhúva, admirada ha estimada, práctica ha innovadora. Ko diseño ohupytýva A' Design Award Fiero ombojoaju mejor práctica industria rehegua ha oguereko característica técnica competente ojoajúva conocimiento ha talento ndive. Grid Óga Joajupyre oñerespeta hembiapo cuidadoso rupi ha oñemoĩ ome'ẽ hag̃ua mejora calidad de vida rehegua oipytyvõva yvy ape iporãve hag̃ua.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: It's a five story compound building located in front of a station of Hankyu railway Kobe line in Nishinomiya, Japan. The site is open to almost all directions which enables the building to be seen from any angles. A concrete frame structure was chosen to give a strong structural image along with the toleration to be seen from any angle. It also serves as an advertisement building. In day time, structure stands out and at night, structure blends into the sky and advertisement appears.
Dimensions & Packaging: It's a small building with each floor area of 77.81㎡.
Production Technology: In order to conceal ads with grid frame, concrete rigid frame structure was chosen and this was an important factor for the design of this building. Certain depth in the structure was needed in order to picturerise ads. Presence was also important for the building since it stands in front of station square. Although it is a 5 story building, the architect wanted to camouflage the story to make the building look taller than it's actual hight. All of these factors led to the design.
Inspiration: Japan is filled with ads in the city and as an architect, it is hard to deny these ads for economical reasons. Therefore, instead of denying this situation, the ads were incorporated into the design of the building under certain rule. The rules were simple. Sandwich the ads with structure and no ads on the outside of the building. The inspiration of this advertisement building came from Ridley Scott's old movie, Blade Runner in 1982 where digital ads flow in the futuristic city of Japan.
Operation Flow: This building is for lease. Different tenant occupy each floor from 1st to 5th.
Team Members: Architect: Shigeru Tsuda
Structural engineer: Etsuji Amano

Read the Press Release