Hand over Hand Marca Reko Ymarãva by Yiwen Zhang

Hand over Hand Marca Reko Ymarãva by Yiwen Zhang is a highly esteemed winner of the very prestigious 2024 A' Design Award Brónse in Ta'ãnga Jejapo Competition Category.

BrónseTa'ãnga· 2024

Hand over Hand Marca Reko Ymarãva

by Yiwen Zhang

Client: Hand over Hand

A' Design Award Brónse Winner in Ta'ãnga Category

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Verified Award Winner

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Colors

The Design

About Hand over Hand Marca Reko Ymarãva

Hand over Hand ha'e peteĩ marca reko ymarãva ojejapova'ekue peteĩ mbo'ehára ombohovaíva educación especial-pe g̃uarã. Ko marca reko oipytyvõve gueteri umi po ha kuatia ta'ãnga ojejapova'ekue po pe raperãguio, oñongatu hag̃ua pe jehechakuaa ha personalidad. Analogue, peteĩ letra ryepy pyahu ikurva porãva ha oguerekóva contraste hatã, ombojoja peteĩ tono aguyje ha jaikuaaporãva. Umi taʼãnga circular ha cuadrado geométrico ojapo peteĩ composición jekupytyhápe, ohechaukáva pe diversidad regional ha demográfica. Ko sistema oñemoĩ redes sociales-pe, páginas web-pe, eBooks-pe, propaganda okaháre, revistas-pe, empaque-pe ha tarjeta de negocios-pe.

The Recognition

About the A' Design Award Brónse

Hand over Hand Marca Reko Ymarãva ohupyty A' Design Award Brónse, peteĩ ñehechakuaa heta prestigioso oñeme'ẽva diseño sobresaliente-pe ojekuaáva creatividad, ingenio ha astucia rupi. Umi ganador Brónse ha'e artefacto hábil ha creativo ohechaukáva experiencia, imaginación ha recurso umi diseñador-pe. Oñeha'ãrõ Hand over Hand Marca Reko Ymarãva ha'eha peteĩ objeto ojehayhúva, admirado ha estimado, profesional ha innovador. Ko diseño ohupytýva A' Design Award Brónse ombojoaju mejor práctica arte, ciencia, diseño ha tecnología rehegua ha iporãiterei detalle rehe. Hand over Hand Marca Reko Ymarãva ombohory necesidad, ohupyty ipotapy, ombovy'a sentimiento ha ohenói curiosidad.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: As a pioneer in special education services, Hand over Hand helps students excel academically and socially while unswervingly supporting and profoundly dedicating to the future of global education and the challenges faced by 21st century society. Building a brand that continuously inspires and assists people, including children, families, and communities. By reimagining a passionate, vibrant, fun, inclusive, and diverse brand image to embody the core message everyone, everywhere can learn.
Dimensions & Packaging: The project is presented in both digital and print formats. The digital component included social media ads, web pages, and eBooks. The part of the print was utilized for OOH advertising, magazines, packages and business cards.
Tags: Corporate Identity Redesign, Website Design, Ebook Design, Social Media Campaign and OOH Ads
Production Technology: Adobe Creative Suite, Figma as the main development tool for this project.
Design Challenge: A critical factor in Hand over Hand's marketing evolution is maintaining its appeal to a wide range of demographics and geographies, including individuals with disabilities. Regarding the visual groundwork for conceptualizing brand innovation and future marketing challenges, the main issue is how to ensure consistent marketing and messaging lead to consistent brand identity.
Research: Depending on the background of the brand organize the pain points and advantages of the existing brand system and take the case study of the website and social media account by researching its competitors in the education industry. The progress of this project from communication with the brand, and development schedule to testing achievements. Laying the visual groundwork for the brand's future marketing challenges is considered a work outcome.
Inspiration: To differentiate from competitors, the hand drawn elements hand and book in the existing logo are preserved to infuse personality, positivity, and unique advantage. Analogue, a modern font seamlessly incorporates hand drawn elements with its gentle curves and high contrast letterforms, mirroring the brand's friendly and approachable personality. The geometric cuts of circular and square elements create a harmonious balance, symbolizing the fusion of regional and demographic diversity.
Project Duration: The project started in July 2023 and finished in Sep 2023, in New York.
Operation Flow: Visual language is key to rebranding, motivating and engaging people by creating emotional interactions.
Team Members: Yiwen Zhang - Creative Director, Brand Designer, Content Creator