Tang Da Li Marca Rekokatu Sxdesign omba'apóva

Tang Da Li Marca Rekokatu Sxdesign omba'apóva ha'e rembiporuarã oñemba'eguaséva 2024 A' Design Award Brónse pegua Ta'ãnga Jejapo Ñeha'ã Categoría-pe.

BrónseTa'ãnga· 2024

Tang Da Li Marca Rekokatu

Sxdesign -gua

Mba'eporuhára: Tang Da Li

A' Design Award Brónse Rembiporuarã Ta'ãnga Categoría-pe

18,010

Premio Rembiporuarã Oñemoneĩva

Emoneĩ Premio Reko #155667 Peg̃ua

Ehecha A' Design Award-pe Marandu Myasãi Mba'ete Jeguerohory

Sa'y

Diseño

Tang Da Li Marca Rekokatu Rehegua

Tang Da Li ha'e peteĩ marca rekokatu programa ombojoajúva mba'ekuaarã yma ha ko'agãguáva. Ko diseño ohechauka Tang Dynasty ára rehegua ijetu'uha ha ijaviñovéva. Marca réra oipuru pe ñe'ẽ Tang, ha'éva peteĩcha oñehendu Tang Dynasty ha "azúcar" ndive, upéicha marca réra oreko peteĩ tono puko'i. Tang Dynasty múrtico rekove ta'ãnga ha traditional marco oñembojoajúva peteĩ layout aỹgua ndive. Ko imprimipy ojejapo peteĩ tecnología iporãitéva ndive, papel/material ikatuhápe oñemoambue jey. Ko identidad oñemoĩ posterkuérape ha embalajekuérape, tuichaháicha ha michĩháicha.

Jeguerohory

A' Design Award Brónse Rehegua

Tang Da Li Marca Rekokatu ohupyty A' Design Award Brónse, peteĩ ñehechakuaa heta prestigioso oñeme'ẽva diseño sobresaliente-pe ojekuaáva creatividad, ingenio ha astucia rupi. Umi ganador Brónse ha'e artefacto hábil ha creativo ohechaukáva experiencia, imaginación ha recurso umi diseñador-pe. Oñeha'ãrõ Tang Da Li Marca Rekokatu ha'eha peteĩ objeto ojehayhúva, admirado ha estimado, profesional ha innovador. Ko diseño ohupytýva A' Design Award Brónse ombojoaju mejor práctica arte, ciencia, diseño ha tecnología rehegua ha iporãiterei detalle rehe. Tang Da Li Marca Rekokatu ombohory necesidad, ohupyty ipotapy, ombovy'a sentimiento ha ohenói curiosidad.

Diseño Rapykuéri

Marandu Aty

Diseñador ome'ẽva'ekue crédito, aty pegua ha mba'e técnico.

Mba'e Iñambuéva: This design merges classical and modern, resonating with the Tang Dynasty's diversity and openness, making the brand stand out. It plays on the pun between "Tang" and "sugar", presenting a humorous brand name. Visually, it adopts modern format, incorporating Tang Dynasty murals and traditional frameworks for a vibrant brand impression. Through the synergy of brand name and visuals, this conveys the brand essence and product type, boosts brand recognition, lays a foundation for future marketing.
Tuichakue ha Ñemyenyhẽ: Large Package: 150mm X 150mm X 50mm
Small Package: 150mm X 50mm X 50mm
Others can be printed or displayed in various size.
Ñe'ẽ Rape: Brand Identity, Chinese, Tradition, Tang Dynasty, Poster, Packaging
Ñeapopy Tecnología: TangDaLi leverages advanced graphic design techniques, juxtaposing Tang Dynasty line-drawing characters with contemporary imagery. Production utilizes sustainable materials, ensuring each physical embodiment of the brand is eco-friendly. The precise execution involves high-quality print technology on recyclable substrates, reflecting the brand’s commitment to environmental responsibility.
Diseño Jepy'apy: The challenge lay in authentically integrating the Tang Dynasty's cultural elements with a modern brand identity without compromising on either. Striking a balance between historical significance and contemporary appeal required extensive research into traditional Chinese art forms, consumer behavior studies, and iterating designs to meet modern ecological and production standards.
Ñesẽheka: The research combined historical analysis with modern design trends to create a bridge between past and present. Using surveys and market analysis tools, we identified a gap in brand storytelling that could be filled with rich cultural heritage. Participants included design experts and target consumers. Insights showed a preference for brand experiences that fuse tradition with innovation, significantly impacting the market positioning and societal perception of Chinese cultural brands.
Inspiración: Inspired by the cultural richness of the Tang Dynasty, TangDaLi embodies the era’s diversity and openness. The project stemmed from the desire to marry historical resonance with modern vitality. It draws from traditional Chinese motifs, colors, and the poetic pun of “Tang”- sugar and dynasty, bridges modern design, to tell brand story and elicit brand associations, to portray the brand's culture of blending ancient with new and its energetic nature.
Proyecto Ára Tuichakue: The project started in April 2023 in Beijing and finished in October 2023 in Beijing.
Mba'apo Rape: The design employs the iconic illustrations and typical visual elements, ensuring it's easily recognizable. At the same time, the recombination of traditional and modern introduces a fresh and stimulating aspect, making it memorable. These elements also lay the groundwork for evolving brand stories in future marketing campaigns. These, combined with the brand's name and its pun, pique consumers' curiosity, leading them to experience the Brand's value bridging tradition and modernity.
Patente-kuéra: Copyrights belong to sxdesign
Aty Rembiguái: Illustrations: Luo Ling
Design and Creative: Chen Xu
Wu Fang Bo
Huang Hao
Dr. Zhang Rong
Project: Hao Qian
Lin Hongnan
Liu Beibei
Tian Jianing
Zhou Qian
Ding Yipeng
Li Shulong
Yuan Zhihan
Zhang Mingjie
Ta'ãnga Mba'eñemoneĩ: Illustrations: Luo Ling
Photos and designs: sxdesign