Resistance is Life Ñeapo'ỹ by Sina Moloudnezhadnaghadeh

Resistance is Life Ñeapo'ỹ by Sina Moloudnezhadnaghadeh is a highly esteemed winner of the very prestigious 2024 A' Design Award Fiero in Jeguaka Jejapo Competition Category.

FieroJeguaka· 2024

Resistance is Life Ñeapo'ỹ

by Sina Moloudnezhadnaghadeh

Client: 4Sun Jewelry

A' Design Award Fiero Winner in Jeguaka Category

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Verified Award Winner
Verify Award Status for #155781

View at A' Design Award Press Release Award Badge

Colors

The Design

About Resistance is Life Ñeapo'ỹ

Ko ñeapo'ỹ oguereko inspiración kuña kúrda-kuéragui oñorairõva ohekávo sãso. Oñemohenda ñe'ẽporã mbarete "Ñorairõ ha'e Tekove" rupive, omandu'áva tapichakuérape opyta hag̃ua mbarete tekove apañuái mbytépe. Simbolismo pypuku oñembohasáva tekoháre, ohechauka yvoty morotĩ-pytãngy mbarete osẽva yryva'i mbytépe Kurdistán yvyty-kuérape, opytáva mbarete temimoñã py'aguasu mbytépe. Diseño omoinge peteĩ ñe'ẽmondo mbarete rehegua, oikuaáva espíritu ndojejokái'ỹva ojehecháva kuña-kuéra rekove ryepýpe.

The Recognition

About the A' Design Award Fiero

Resistance is Life Ñeapo'ỹ ohupyty A' Design Award Fiero, peteĩ ñehechakuaa prestigioso oñeme'ẽva diseño iporã-pe ohupytýva requisito profesional ha industrial oñeha'ãrõva creación iporã oñemoĩva-gui. Umi ganador Fiero ohechauka habilidad guasu, especialización yvate, comprensión experta ha capacidad creativa umi creador rehegua. Oñeha'ãrõ Resistance is Life Ñeapo'ỹ ha'eha creación ojehayhúva, admirada ha estimada, práctica ha innovadora. Ko diseño ohupytýva A' Design Award Fiero ombojoaju mejor práctica industria rehegua ha oguereko característica técnica competente ojoajúva conocimiento ha talento ndive. Resistance is Life Ñeapo'ỹ oñerespeta hembiapo cuidadoso rupi ha oñemoĩ ome'ẽ hag̃ua mejora calidad de vida rehegua oipytyvõva yvy ape iporãve hag̃ua.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This product is a ring that symbolizes hope and resilience in life. It embodies the spirit of resistance and invites wearers to champion the cause of freedom and life. The name of the ring draws inspiration from a significant slogan of the Kurdish people, reflecting their struggle for liberation. Additionally, its design is influenced by the majestic purple flowers found in the foothills of the Kurdistan mountains, particularly on the snow-covered slopes.
Dimensions & Packaging: This ring has been designed and made in size 60 EU. It stands at approximately 7.6 mm in height and features a 12*15 mm oval stone at its center, accompanied by four 2*2 mm round stones along the margin. The weight of the ring, excluding its stones but including the 18-carat gold, is 8.05 grams.
Tags: Ring, Jewelry, Jewelry Design, Design
Production Technology: In the early stages, following the Lean Startup methodology, this product underwent a design phase. Subsequently, through the casting process, a Minimum Viable Product (MVP) was crafted to evaluate market dynamics and gather customer feedback. After successful testing, final adjustments were made. The ultimate product was created using 18-carat white gold. Initially planned for a precious stone, market analysis led to a switch to a more cost-effective laboratory stone, in line with the project's vision.
Design Challenge: Crafting the idea presented challenges in conveying the concept through intricate or straightforward designs. Stone selection, particularly regarding environmental impact, proved to be a hurdle. Concerns arose when considering stones extracted through harmful methods for a nature-inspired product, leading to discussions with environmental experts and extensive research. MVP designs were criticized for their weightiness and lack of charisma. The objective was to develop a daily wearable ornament that embodied a profound concept and historical slogan.
Research: The memory of Kobani's resistance was his initial encounter with death in search of freedom. Witnessing humans risking their lives, and confronting death while advocating for freedom seemed surreal. It ingrained a slogan that shaped his identity: 'Resistance is life,' born from Kurdistan's fight for freedom. Over time, attempts to articulate this grief failed; visiting Kurdistan's Qandil Mount changed it. He searched away the history of Kurdistan's fight, from Kobanî and Amed to Halabja and Mahabad. Eventually, the purple flowers on the snowy hillside of Ghandil Mount became the inspiration for this jewelry, expressing hope and life."
Inspiration: The ring draws inspiration from the unwavering determination of Kurdish women in their quest for liberty against ISIS. As a vessel for the impactful slogan "Resistance is life," it encourages individuals to endure through life's challenges. The profound symbolism extends to nature, mirroring the tenacity of purple blooms that boldly emerge in the snowy landscapes of Kurdistan, thriving despite challenging conditions. The design narrates a tale of strength, resonating with the indomitable spirit embodied in the lives of women.
Project Duration: The project started in August 2023 in Urmia and was completed in November 2023 in Tehran. After that, the photography in Urmia was carried out.
Operation Flow: This ring, crafted from gold and lab-created stones, symbolizes hope and resistance in daily wear. Its hollowed inner part reduces weight, making it more affordable. The non-hollowed base facilitates resizing. In the design, colors and materials are chosen to make it accessible to ordinary customers.
Image Credits: [Photographer Yousef Yousefi, 2023] [Model Saeideh Pabarja]
[3D Cad Designer Parisa Najafi]