Arts Fund Jehechauka Reko Teete by Zeyu Wu

Arts Fund Jehechauka Reko Teete by Zeyu Wu is a highly esteemed winner of the very prestigious 2024 A' Design Award Pláta in Ta'ãnga Jejapo Competition Category.

PlátaTa'ãnga· 2024

Arts Fund Jehechauka Reko Teete

by Zeyu Wu

Client: Yilin Wang

A' Design Award Pláta Winner in Ta'ãnga Category

93,335
Verified Award Winner
Verify Award Status for #157359

View at A' Design Award Press Release Award Badge

Colors

The Design

About Arts Fund Jehechauka Reko Teete

Arts Fund ha'e peteĩ jehechauka reko teete apopyre peteĩ programa omongakuaáva katupyry umi ta'anga apohára rehegua. Ko apopyre ombojoaju umi tai CUZ Chinagua ópera ta'anga ymaguare ndive. Umi mba'e chinagua oñemoĩ oñondive tai latino ndive ohechauka hag̃ua tekoita jeikuaaukarã Kuarahyresẽ ha Kuarahyreike apytépe. Pe apopyre rape tuichavéva ojapo Suiza internacionalista rekópe, upéi ojejoka umi CUZ tai ysajápe, ome'ẽva peteĩ ysaja iporãva ojeporu hag̃ua ha avei post-moderno. Ko sistema ojeporu marandu ta'angápe, kuatia ñemyasãirã, ñehenoirã ha poyvi guasúpe. Hembipota ha'e omoherakuã China ópera reko umi mitãrusuvéva apytépe.

The Recognition

About the A' Design Award Pláta

Arts Fund Jehechauka Reko Teete ohupyty A' Design Award Pláta, peteĩ ñehechakuaa extraordinariamente prestigioso oñeme'ẽva diseño de primera línea, hechapyrãva ha impresionante-pe. Umi ganador Pláta ha'e tembiapo brillante ha heta creativo ohechaukáva expertise, talento ha agudeza sobresaliente umi diseñador-pe. Oñeha'ãrõ Arts Fund Jehechauka Reko Teete ha'eha peteĩ tembiapo maravilloso, ejemplar, profesional ha innovador pypukuvéva. Ko diseño ohupytýva A' Design Award Pláta ha'e invento ojehechakuaáva ha ojehayhúva ohepyme'ẽva ha ombohasáva límite arte, ciencia, diseño ha tecnología rehegua. Arts Fund Jehechauka Reko Teete ha'e creación heta ojeenvidiáva omokyre'ỹva ipotapy, ome'ẽva sentimiento positivo ha omoheñóiva maravilla ha sorpresa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This project is a visual system for the Communication University of Zhejiang for the China Arts Foundation's Character Design Talent Training Programme, combining CUZ with the traditional motifs of Chinese opera and combining Chinese elements with Latin letters to express the cultural exchange between East and West. The overall visual framework is built around a Swiss internationalist style, which is broken up by CUZ, making the design both functional and post-modern in its visual form.
Dimensions & Packaging: The common specifications of posters are A1, A2, A3, etc. The size depends on the need, and can be made of paper, plastic, airbrush and other materials. Flyers are smaller in size, usually A4 or smaller, and are usually made of paper, which can be printed, photographed, airbrushed and other treatments. The specifications of invitations depend on the number of people to be invited and the content, such as postcard type, card type, etc. They are made of paper, plastic and other materials, and can be processed by printing, hot stamping, embossing and so on. The specification of banners depends on the length and usage, such as 1 metre, 2 metres, 3 metres, etc. They are usually made of fabric, and can be processed by printing, heat transfer and so on.
Tags: regional culture，Tangible cultural heritage，Graphic design
Production Technology: The overall visual framework is built around a Swiss internationalist style through typography that is both functional and post-modern in form. The user can clearly identify the message of the poster from the text and experience the opera from the text and the operatic images.
Design Challenge: The use of post-modern design forms of traditional culture in the innovation, forming a very unique visual style, so that it is clearly differentiated from other activities of the main visual, appear more unique and artistic, so as to produce a unique visual charm, but also to better promote the brand.
Research: Through a strong visual impact, the innovation of cultural redesign attracts the attention of more young people to opera, thus continuously creating a kind of propaganda for traditional culture.
Inspiration: The aim of the project is to better disseminate the traditional Chinese opera culture. We combine Chinese characters with Latin characters so that the posters can have a good communication, take Chinese opera culture out and show the world the charm of opera culture.
Project Duration: The project started in Hangzhou in February 2023 and will end in October 2023.
Operation Flow: The clear message and unique visual format of the campaign's main visual attracted a large number of customers, who were very interested in the campaign, and a series of derivative products, i.e. practical and aesthetic in one, were unanimously well received by users.
Team Members: Chaonan Shen
Wen Zhang
Luyu Wang
Yihan Zhang
Ke Xu