751 International Design Festival Jechauka by Di Lu

751 International Design Festival Jechauka by Di Lu is a highly esteemed winner of the very prestigious 2024 A' Design Award Fiero in Ta'ãnga Jejapo Competition Category.

FieroTa'ãnga· 2024

751 International Design Festival Jechauka

by Di Lu

Client: Di Lu

A' Design Award Fiero Winner in Ta'ãnga Category

11,520
Verified Award Winner
Verify Award Status for #158361

View at A' Design Award Press Release Award Badge

Colors

The Design

About 751 International Design Festival Jechauka

Beijing 751 International Design Week mba'ereraite omoĩ tembiasakuéra ymaguáva ha mba'e pyahu, oipurúvo geometría ha sa'y opaichaguáva oñe'ẽ hag̃ua hetáicha tapicha ndive. Ojehupyty aravo'i ha mba'éichapa iporã opaichaguáva apañuãi, ko proyecto ohechauka arakuaa ñe'ẽrã ñemomaitei ha diseño digital-físico ñembojoaju rupive. Ko tape omoheñói peteĩ mba'ereraite porãitereíva hesa'ỹijo hag̃ua ohechaukáva tembiaporã tema, ojehechauka diseño mbarete omoĩva yma ha tenonderã ojoajúvo.

The Recognition

About the A' Design Award Fiero

751 International Design Festival Jechauka ohupyty A' Design Award Fiero, peteĩ ñehechakuaa prestigioso oñeme'ẽva diseño iporã-pe ohupytýva requisito profesional ha industrial oñeha'ãrõva creación iporã oñemoĩva-gui. Umi ganador Fiero ohechauka habilidad guasu, especialización yvate, comprensión experta ha capacidad creativa umi creador rehegua. Oñeha'ãrõ 751 International Design Festival Jechauka ha'eha creación ojehayhúva, admirada ha estimada, práctica ha innovadora. Ko diseño ohupytýva A' Design Award Fiero ombojoaju mejor práctica industria rehegua ha oguereko característica técnica competente ojoajúva conocimiento ha talento ndive. 751 International Design Festival Jechauka oñerespeta hembiapo cuidadoso rupi ha oñemoĩ ome'ẽ hag̃ua mejora calidad de vida rehegua oipytyvõva yvy ape iporãve hag̃ua.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Beijing 751 International Design Festival's identity uses gravity as a metaphor for heritage, blending blue, grey, and pink to symbolize continuity. Geometric shapes and color gradients emphasize themes of return and innovation, making it visually compelling and symbolically rich. This design uniquely combines aesthetic appeal with cultural insight, creating a memorable and meaningful identity.
Dimensions & Packaging: The size may vary because there are different types of products.
Tags: Design Festival, Poster, Visual Design, Digital Design, Beijing, Visual System
Production Technology: The 2023 Beijing 751 International Design Week showcased a unique interactive circular invitation that dynamically unveils event specifics upon rotation, promoting hands-on interaction. This tactile feature, crafted using precision die-cutting techniques and durable materials, reinforces the festival's integration of simplicity, functionality, and user-oriented design principles. It serves as a prime example of our methodology, aimed at crafting accessible and compelling design encounters that align with the festival's ethos of innovation.
Design Challenge: The primary challenge during the Beijing 751 International Design Week revolved around crafting a visual identity that resonated with both the general public and professional designers. Striking a delicate balance between broad appeal and professional depth necessitated a nuanced approach to aesthetics and thematic representation. We faced the pressure of tight deadlines, requiring rapid yet thoughtful design refinements. Internally, we carefully weighed historical and social contexts to ensure our designs paid homage to cultural heritage while maintaining contemporary relevance. Externally, we negotiated production capabilities and leveraged technological advancements to actualize our vision within the practical constraints of available resources. Overcoming these hurdles entailed a collaborative, iterative process that demanded considerable time and creative energy.
Research: For the 2023 Beijing 751 International Design Week, our research was methodologically diverse and aimed at seamlessly integrating design with cultural heritage. Our objective was to delve into the role of design as a bridge between the past and the present. Employing a combination of historical analysis and contemporary design trends, we conducted archival research, case studies, and design prototyping. Tools such as Adobe Illustrator and Photoshop were instrumental in visualizing our findings. Collaborating with designers, cultural experts, and the community provided us with a comprehensive perspective. The results underscored a strong inclination towards designs that articulate cultural narratives, leading us to adopt a theme inspired by gravity. These insights significantly influenced the festival's approach, highlighting the pivotal role of design in the preservation of societal heritage and urging businesses to recognize the historical significance of design.
Inspiration: The theme for the Beijing 751 International Design Festival, inspired by gravity, symbolizes the pull of heritage and the push towards innovation. Research in color theory and geometric symbolism shaped a visual identity that bridges design's past and future. This concept aims to engage and reflect on the enduring impact of culture on design evolution, encapsulating the cyclical nature of innovation within a timeless narrative.
Project Duration: The project was exhibited in Beijing from September 27, 2023, to October 6, 2023.