Yanzhou IP Design Ta'anga Apo by Pan Shurui

Yanzhou IP Design Ta'anga Apo by Pan Shurui is a highly esteemed winner of the very prestigious 2024 A' Design Award Brónse in Ta'ãnga Jejapo Competition Category.

BrónseTa'ãnga· 2024

Yanzhou IP Design Ta'anga Apo

by Pan Shurui

Client: Northeastern University of China

A' Design Award Brónse Winner in Ta'ãnga Category

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Verified Award Winner

Verify Award Status for #158551

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Yanzhou IP Design Ta'anga Apo

Yanzhou IP Design ha'e peteĩ ta'anga rysýi ojejapóva Yanzhou Táva Yma g̃uarã, peteĩ tenda hekove ymaguáva oĩva Zhejiang Provínciape, China-pe. Umi ta'anga omoambue umi tetã ñemoñare rekove mba'e ha'e peteĩ ta'anga rechaukaha (visual identity) oguerekóva peteĩ persona-pe ojejapóva. Umi ta'anga ohechauka umi táva mba'yruguáva ha kuaveẽ tekoha ymaguáva, oipurúvo sa'y ojoajúva ha peteĩ ambiente py'a guapy. Opa umi ta'anga ojejapo software ta'anga apo rendágui, 3600 x 3600 pixel-pe ha 300 dpi-pe. Umi jehupyty ha'e ojehechauka hag̃ua táva ymaguáva rekove peteĩ ao ojoguáva ko'ág̃a rehegua rembipoty, ha oipytyvõ hag̃ua iñemoñeha ñeñangareko rehe.

The Recognition

About the A' Design Award Brónse

Yanzhou IP Design Ta'anga Apo ohupyty A' Design Award Brónse, peteĩ ñehechakuaa heta prestigioso oñeme'ẽva diseño sobresaliente-pe ojekuaáva creatividad, ingenio ha astucia rupi. Umi ganador Brónse ha'e artefacto hábil ha creativo ohechaukáva experiencia, imaginación ha recurso umi diseñador-pe. Oñeha'ãrõ Yanzhou IP Design Ta'anga Apo ha'eha peteĩ objeto ojehayhúva, admirado ha estimado, profesional ha innovador. Ko diseño ohupytýva A' Design Award Brónse ombojoaju mejor práctica arte, ciencia, diseño ha tecnología rehegua ha iporãiterei detalle rehe. Yanzhou IP Design Ta'anga Apo ombohory necesidad, ohupyty ipotapy, ombovy'a sentimiento ha ohenói curiosidad.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Yanzhou IP Design is an IP illustration of Yanzhou's ancient city culture, which conceptualizes regional cultural elements through the form of illustrations, creates a situational atmosphere, matches color levels, and uses modern media to showcase Yanzhou's unique architectural culture and folk customs. It spreads Yanzhou's human and natural culture in a way that fits modern aesthetics, endowing the ancient city culture with new contemporary connotations.
Dimensions & Packaging: 3600 x 3600 pixels, 300dpi, RGB.
Tags: IP Design, Yanzhou Ancient City, Illustrations, Derivative Products, Chinese Style Illustrations
Production Technology: The illustrations and expressions were drawn by Photoshop graphic design software. It can showcase the details of exquisite illustrations well.
Design Challenge: The difficulty lies in the creative graphic expression of culture, the combination of modern aesthetics and traditional culture, the accurate grasp of the characteristics of national style illustrations, and the retention of traditional charm while keeping up with the aesthetic pace of the times.
Research: Yanzhou Ancient City, located in the west of Hangzhou, Zhejiang Province, has a history of nearly 1800 years and once occupied an important position in economy, culture and transportation. In the contemporary society with developed Internet and digital media, people can seize the opportunity to carry forward Yanzhou culture by investigating the rich connotation of this regional culture and establishing the popular IP image and national style illustration as the expression media.
Inspiration: By conducting IP design and illustration design on the theme of Yanzhou IP Design, exploring the visual presentation of traditional culture with localized IP characteristics, using IP images and media to express the elegance of Yanzhou, endowing local culture with new era connotations and pleasing forms of expression, and arousing people's love and awareness of protecting Yanzhou culture.
Project Duration: The project started in Shenyang, Liaoning Province, China in July 2023 and was completed in Shenyang, Liaoning Province, China in October 2023, lasting a total of three months. In November 2023, the project was exhibited in the "Beautiful China" innovative design competition in Hangzhou, Zhejiang Province, China, and won the national first prize.
Operation Flow: Spread the traditional culture of ancient Chinese villages in a way consistent with modern people's aesthetics, and arouse people's awareness of protection.
Image Credits: Image #1 : Illustration Pan Shurui 2023.
Image #2 : Illustration Pan Shurui 2023.
Image #3 : Illustration Pan Shurui 2023.
Image #4 : Illustration Pan Shurui 2023.
Image #5 : Illustration Pan Shurui 2023.