Cosmos Datong Tembi'u Ryru Diseño YeZhang omba'apóva

Cosmos Datong Tembi'u Ryru Diseño YeZhang omba'apóva ha'e rembiporuarã oñemba'eguaséva 2024 A' Design Award Pláta pegua Ta'ãnga Jejapo Ñeha'ã Categoría-pe.

PlátaTa'ãnga· 2024

Cosmos Datong Tembi'u Ryru Diseño

YeZhang -gua

Mba'eporuhára: Beijing Jiaotong University

A' Design Award Pláta Rembiporuarã Ta'ãnga Categoría-pe

101,065

Premio Rembiporuarã Oñemoneĩva

Emoneĩ Premio Reko #158800 Peg̃ua

Eike Tendápe Ehecha A' Design Award-pe Marandu Myasãi Mba'ete Jeguerohory

Sa'y

Diseño

Cosmos Datong Tembi'u Ryru Diseño Rehegua

Cosmos Datong ha'e peteĩ ryru diseño ojejapóva peteĩ mbojape apoha marka opytáva táva ymaguare Datong-pe, Shanxi, China retãme g̃uarã. Irundy aty ta'anga mbojegua ohechauka pe táva rembiasakue jehecha opaichagua ára rupive. Umi ta'anga ombojoaju pe tetãygua reko teete pe estética oriental ipyahúva China-guágui, ha oiporu umi sa'y ymaguare oĩva Shanxi shadow puppetry (ta'anga kuarahy'ã ñembosarái) rehegua. Pe karameg̃ua okapegua ojejapo kartõgui peteĩ UV ahoja sỹiva reheve, haipyre ojejapóva estampado aku rupive ha hembe'y ojekytĩva troquel rupive. Pe karameg̃ua jopói oguereko mbohapy karameg̃ua'i ha ojejapo arete guasu jegueromandu'arã.

Jeguerohory

A' Design Award Pláta Rehegua

Cosmos Datong Tembi'u Ryru Diseño ohupyty A' Design Award Pláta, peteĩ ñehechakuaa extraordinariamente prestigioso oñeme'ẽva diseño de primera línea, hechapyrãva ha impresionante-pe. Umi ganador Pláta ha'e tembiapo brillante ha heta creativo ohechaukáva expertise, talento ha agudeza sobresaliente umi diseñador-pe. Oñeha'ãrõ Cosmos Datong Tembi'u Ryru Diseño ha'eha peteĩ tembiapo maravilloso, ejemplar, profesional ha innovador pypukuvéva. Ko diseño ohupytýva A' Design Award Pláta ha'e invento ojehechakuaáva ha ojehayhúva ohepyme'ẽva ha ombohasáva límite arte, ciencia, diseño ha tecnología rehegua. Cosmos Datong Tembi'u Ryru Diseño ha'e creación heta ojeenvidiáva omokyre'ỹva ipotapy, ome'ẽva sentimiento positivo ha omoheñóiva maravilla ha sorpresa.

Diseño Rapykuéri

Marandu Aty

Diseñador ome'ẽva'ekue crédito, aty pegua ha mba'e técnico.

Mba'e Iñambuéva: The design team combed through the historical lineage of the ancient city of Datong, and through four sets of thematic illustrations showed the historical features of the city in different periods, which were eventually applied to the product packaging design and derivative materials. The combination of local folk style illustrations and oriental aesthetics of new Chinese style, blended with the traditional color palette of Shanxi shadow art, creates a strong impression of Datong.
Tuichakue ha Ñemyenyhẽ: Outer packaging box: 300 * 300 * 70mm
Inner packaging box:
170 * 170 * 55mm
8.5 * 170 * 55mm
260 * 85 * 55mm
Promotion poster: 500 * 700mm
Ñe'ẽ Rape: local characteristics, traditional innovation, shadow puppetry culture, folk style illustrations, new chinese style，oriental aesthetics, brand design, packaging
Ñeapopy Tecnología: GREAT HARMONY OF DATONG is a high-end food packaging box consisting of three small packaging boxes. The outer packaging box is made of environmentally friendly cardboard and high-quality paper material, with a smooth UV coating on the surface and good waterproof performance. The gift box text adopts hot stamping technology, and the edges adopt die-cutting technology to maintain the hardness and durability of the packaging box.
Diseño Jepy'apy: The biggest challenge in this design project is how to infuse the rich traditional culture with new vitality, allowing it to create new visual effects. Enable consumers to feel the profound cultural heritage of the ancient city while savoring the delicious pastries.
Ñesẽheka: Type: Brand Design Research
Goal: Design a unique pastry packaging with Shanxi folk culture in China
Method: Determine the design style through field investigation, on-site investigation, literature review, data analysis, brand planning, and other methods. This project mainly uses PS and AI software commonly used in graphic design for creation.
Result: The project ultimately identified the brand of GREAT HARMONY OF DATONG, combining the packaging of Shanxi style pastries with traditional shadow puppetry style illustrations, presenting a packaging design with folk customs and new Chinese style.
Effect/Impact: The packaging has been marketed in the Datong Cultural Tourism Scenic Area in Shanxi Province,which has achieved a good social evaluation, received wide media attention and effectively improved the visibility of Datong Ancient City. The successful launch of this pastry gift box not only showcases the perfect combination of local characteristics and traditional culture, but also provides a novel brand experience for the consumer group.
Inspiración: "COSMOS DATONG" is a local pastry brand of the ancient city of Datong, and “Datong” symbolizing the Chinese people's enduring pursuit of peace. The main objective of this design is to elevate the product's value and propagate Datong's culture through thoughtful design.
As a business card of local culture and tourism, "COSMOS DATONG" is close to the product and lets consumers intuitively feel the glorious history, bringing them a rich visual experience and a deep emotional connection.
Proyecto Ára Tuichakue: The project started in January 2023, was completed in April. At present, the product has been marketed in food stores and gift shops in Shanxi, China in August 2023.
Mba'apo Rape: This product is sold in both online and offline food stores and gift shops. This is a local pastry gift box with traditional characteristics of Shanxi, China, suitable for Chinese people to give as gifts to family and friends on festivals or festive occasions.
Patente-kuéra: This work is all original images not copyrighted.
Aty Rembiguái: Design Director：YeZhang
Art Director：XingxingLi
Art Director：YangMao
Lead Designer：Yelin
Designer：LeSun
Designer：WanqiChen
Designer：YuyangWu
Designer：XiaoYiWang
Ta'ãnga Mba'eñemoneĩ: This work is all original images not copyrighted.