Turning Luck Ñembosarái Yvyra Automático Ojejapo Hag̃uáva by Wong Li Tong

Turning Luck Ñembosarái Yvyra Automático Ojejapo Hag̃uáva by Wong Li Tong is a highly esteemed winner of the very prestigious 2024 A' Design Award Pláta in Mba'e Ñembosarái Jejapo Competition Category.

PlátaMba'e Ñembosarái· 2024

Turning Luck Ñembosarái Yvyra Automático Ojejapo Hag̃uáva

by Wong Li Tong

Client: Department of Visual Communication Design

A' Design Award Pláta Winner in Mba'e Ñembosarái Category

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Colors

The Design

About Turning Luck Ñembosarái Yvyra Automático Ojejapo Hag̃uáva

Pe aty Turning Luck omombe'u ko yvy ape ári suerte porã rehegua ñembosarái automático interactivo rupive ojejapo hag̃uáva. Peteĩteĩva modelo oguereko peteĩ mba'e pochy ojehekuaáva hetã ambuéva guive, umíva apytépe Maneki-neko ha dreamcatcher, omombytéva ojekuaa hag̃ua ambue cultura. Sa'y porã ha ta'anga mbohapyha iporãitereíva ohechauka peteĩteĩva mba'e pochy orekóva, ha ñemongu'e mecánico omombe'u ipochy simbólico. Ko diseño opaite peteĩme omboguejy mba'eve ñembyai noĩri empaque okápe rupi, ombohetavéva sustentable hag̃uáicha ojeporúpe.

The Recognition

About the A' Design Award Pláta

Turning Luck Ñembosarái Yvyra Automático Ojejapo Hag̃uáva ohupyty A' Design Award Pláta, peteĩ ñehechakuaa extraordinariamente prestigioso oñeme'ẽva diseño de primera línea, hechapyrãva ha impresionante-pe. Umi ganador Pláta ha'e tembiapo brillante ha heta creativo ohechaukáva expertise, talento ha agudeza sobresaliente umi diseñador-pe. Oñeha'ãrõ Turning Luck Ñembosarái Yvyra Automático Ojejapo Hag̃uáva ha'eha peteĩ tembiapo maravilloso, ejemplar, profesional ha innovador pypukuvéva. Ko diseño ohupytýva A' Design Award Pláta ha'e invento ojehechakuaáva ha ojehayhúva ohepyme'ẽva ha ombohasáva límite arte, ciencia, diseño ha tecnología rehegua. Turning Luck Ñembosarái Yvyra Automático Ojejapo Hag̃uáva ha'e creación heta ojeenvidiáva omokyre'ỹva ipotapy, ome'ẽva sentimiento positivo ha omoheñóiva maravilla ha sorpresa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The 'Turning Luck' is a series of DIY automaton toys that users assemble, integrating mechanical interaction with cultural icons of good fortune. Featuring ten lucky charms from around the world like the Maneki-neko, Dala Horse, and horseshoe, each represents diverse cultural backgrounds and embodies unique aspirations for positive living. As users turn the handle, each model's vibrant effects come alive, promoting cultural exchange and sparking positive energy and playful interaction.
Dimensions & Packaging: Product Size
Galo de Barcelos:210 x 75 x 200(mm)
Maneki-neko:210 x 75 x 210(mm)
Horseshoes:210 x 75 x 180(mm)
Fairy Fox:210 x 75 x 200(mm)
Pysanka:210 x 75 x 180(mm)
Hamsa Hand:210 x 75 x 160(mm)
Daruma Doll:210 x 75 x 190(mm)
Dreamcatchers:210 x 75 x 215(mm)
Sun Vastu:210 x 75 x 215(mm)
Dala Horse:210 x 75 x 220(mm)
Packing box size：210 × 45 × 100(mm)
All the model parts can be stored inside the model, so the product does not require any additional packaging.
Tags: Positive Life, Interactive Design, Intercultural Communication, Entertainment, Environmentally Friendly, Puzzle Type
Production Technology: The 'Turning Luck' emphasizes environmental sustainability with eco-friendly materials like MDF and acrylic panels. Assembly tutorial videos on the official website minimize paper and ink waste. MDF is laser-cut and UV printed with our designs before packaging. The acrylic panels showcase elements representing ten countries, allowing users to see rotating gears inside. The website includes assembly tutorials, cultural stories for each charm, and showcases our brand's story and philosophy.
Design Challenge: Our initial vision was a mobile game where players strategically placed lucky charms, but we realized it lacked the genuine feeling of "good luck." So, we turned global lucky charms into DIY assembly models. Users build and interact with these models, experiencing the essence of good fortune firsthand. Designing dynamic movements was our main challenge. With thorough sketches and prototypes, we ensured smooth assembly and engaging functionality, resulting in a truly interactive
Research: We chose the theme of "good luck" because many Taiwanese turn to superstitious practices in life's challenges, seeking solace and satisfaction. These traditions, like Taiwan's "Guai Guai" snack and Japan's "Maneki-neko" reflect unique cultural practices worldwide. Coming from Malaysia, we're inspired by this enthusiasm, driving our curiosity to explore luck traditions globally.
Inspiration: In today's world, many seek good fortune and positive energy when facing life's challenges, desiring inner peace beyond material gain. 'Turning Luck' offers a hands-on experience with dynamic wooden models, allowing users to explore the symbolism behind global lucky charms. Users explore the symbolism of each lucky charm, gaining insight into diverse cultural traditions, fostering respect for global diversity, and ultimately creating a positive and enjoyable interactive experience.
Project Duration: The project will start in Taiwan in June 2023, be completed in Taiwan in January 2024, and have an on-campus exhibition at the university in January 2024. The follow-up plan is to exhibit at the Taiwan National Design Exhibition in May and June 2024.
Operation Flow: Users can scan the QR code on the packaging to access the official website, where they can read the culture stories behind each lucky charm and watch assembly tutorial videos to assemble the model themselves. Once the model is assembled, they can then turn the handle on the model to activate its dynamic visual effects.
Team Members: Illustration Designer: LAU YOONG GUANN
Visual Designer: NG KOK KIANG
Promotional Marketing: WONG LI TONG
Model Designer: LIM CHIEW HONG
Image Credits: Image #1: Designer Ng Kok Kiang,2023.
Image #2: Designer Lim Chiew Hong,2023.
Image #3: Designer Lim Chiew Hong,2023.
Image #4: Designer Ng Kok Kiang,2023.
Image #5: Designer Ng Kok Kiang,2023.