Brónse Ta'ãnga · 2024
Atb Marca Reko
- A' Design Award Brónse 2024 in Ta'ãnga
- CLIENT: Shenzhen Chushan Design Culture Group Co., Ltd.
- Estimated Number of Design Views: 15,802
- Verification code 71DBFDCFCF · Verify this award
Colors
About Atb Marca Reko
Atb ha'e peteĩ marca reko ojejapo vaekue peteĩ apoharépe ojapóva pantalla ñangarekoha, vidro atã ha ñangarekoha kásore. Pe mba'e apytépe oĩ peteĩ gorila rekoviaha michĩmi, ha ijurugua mba'e apytépe ojejapo pe letra T, oñe'ẽva tecnología rehegua. Pe gorila reko ohechauka mbarete ha tekoresãi, ha upe kuarahy renda ha mba'e futuro reko omombe'u marca reko técnica. Pe logo ojejapo mba'e geométrico michĩ apytépe. Mokõi gorila rekoviaha ikatu oñembojoaju, ha hikuái ijurugua reko ikatu oñemoambue, upéicha rupi pe marca reko ojeadapta hetaicha media ha tuichakue apytépe.
About the A' Design Award Brónse
Atb Marca Reko ohupyty A' Design Award Brónse, peteĩ ñehechakuaa heta prestigioso oñeme'ẽva diseño sobresaliente-pe ojekuaáva creatividad, ingenio ha astucia rupi. Umi ganador Brónse ha'e artefacto hábil ha creativo ohechaukáva experiencia, imaginación ha recurso umi diseñador-pe. Oñeha'ãrõ Atb Marca Reko ha'eha peteĩ objeto ojehayhúva, admirado ha estimado, profesional ha innovador. Ko diseño ohupytýva A' Design Award Brónse ombojoaju mejor práctica arte, ciencia, diseño ha tecnología rehegua ha iporãiterei detalle rehe. Atb Marca Reko ombohory necesidad, ohupyty ipotapy, ombovy'a sentimiento ha ohenói curiosidad.
Press Kit
- Unique Properties
- The brand logo showcases a majestic gorilla figure with a facial "T" shape, capturing both the distinct facial features of a gorilla and symbolizing the first letter of the word "technology." This amalgamation forms the emblem of the leading "Gorilla KingIP," integrating futuristic technology and space elements to resonate with the brand's tech attributes and facilitate brand expansion and collaborations.
- Dimensions & Packaging
- The dimensions of the brand logo are not strictly defined, allowing flexibility for customization based on practical production considerations.
- Tags
- Brand design, logo design, brand identity, fashion brand, geometric art, IP
- Production Technology
- Starting from the values of emotion and functionality, the minimalist gorilla logo is the core identifying element and the spirit of the brand. The design draws strength from the interesting and dynamic vitality of the brand logo, incorporating the creative concept of dual gorillas. It can express different states through changes in expression and is adaptable across various media.
- Design Challenge
- The challenge lies in incorporating the brand's cultural DNA, reinforcing a unique international visual experience, and enhancing communication between the brand and users to convey its values.
As a designer, your task is to bring this brand identity to life, creating a visual representation that resonates with the brand's essence and effectively communicates its values to a global audience. - Research
- ATB is a specialized manufacturer of screen protectors, tempered glass, and protective cases, known for its sleek and reliable product designs with cutting-edge technology. To ensure high-quality and eco-friendly products, all items undergo meticulous design processes, providing consumers with peace of mind. Hence, establishing a minimalistic brand emblem that combines safety and technology is crucial.
- Inspiration
- Starting from the core needs of consumers when choosing a brand, we have crafted a brand symbol that embodies both "safety" and "technological sophistication." The symbol features the robust profile of a gorilla, symbolizing security, seamlessly integrated with the futuristic element of outer space. The fusion of the gorilla's facial contours with the letter "T" forms a minimalistic and geometric foundation, ultimately creating a sleek visual representation of safety and technology.
- Project Duration
- The project commenced in June 2023 in Shenzhen and was successfully completed in December
- Operation Flow
- By personalizing the application of the brand logo in different scenarios, consumers can experience diverse and visually engaging encounters, perceiving the logo's intriguing and dynamic vitality.
- Image Credits
- Chushan Design
