The Impression of Feixi Poster (Kartelo) by Feixi Digital Culture and Media

The Impression of Feixi Poster (Kartelo) by Feixi Digital Culture and Media is a highly esteemed winner of the very prestigious 2024 A' Design Award Fiero in Ta'ãnga Jejapo Competition Category.

FieroTa'ãnga· 2024

The Impression of Feixi Poster (Kartelo)

by Feixi Digital Culture and Media

Client: Feixi Digital Culture and Media

A' Design Award Fiero Winner in Ta'ãnga Category

10,026

Verified Award Winner

Verify Award Status for #160807

View at A' Design Award Press Release Award Badge

Colors

The Design

About The Impression of Feixi Poster (Kartelo)

Feixi Rehegua Jehecha héra pyahu kartelo ojejapo ohechauka hag̃ua Feixi Departamento rekove. Umi taiguai chino-gua Feixi rehegua ojapo pe ta'ãnga mbytepegua ha ojejapo peteĩ jeikuaauka apyre porã reheve (kaligrafía). Pe peteĩha taiguai ta'ãnga ohechauka mba'e apopy pyahu ha tenonderã, umi tape sã, tren pya'e ha óga yvateháicha. Pe mokõiha taiguai ta'ãnga ohechauka óga yma ha tenda tetã reko yma rehegua. Pe kaligrafía ojejapo po pukukue reheve ha upéi ojehecha oñondive umi ta'ãnga poravopyre reheve, ojeporúvo software ta'ãnga mbojoheguáva. Pe kartelo ipuku 297 ha ipe 210 milímetro.

The Recognition

About the A' Design Award Fiero

The Impression of Feixi Poster (Kartelo) ohupyty A' Design Award Fiero, peteĩ ñehechakuaa prestigioso oñeme'ẽva diseño iporã-pe ohupytýva requisito profesional ha industrial oñeha'ãrõva creación iporã oñemoĩva-gui. Umi ganador Fiero ohechauka habilidad guasu, especialización yvate, comprensión experta ha capacidad creativa umi creador rehegua. Oñeha'ãrõ The Impression of Feixi Poster (Kartelo) ha'eha creación ojehayhúva, admirada ha estimada, práctica ha innovadora. Ko diseño ohupytýva A' Design Award Fiero ombojoaju mejor práctica industria rehegua ha oguereko característica técnica competente ojoajúva conocimiento ha talento ndive. The Impression of Feixi Poster (Kartelo) oñerespeta hembiapo cuidadoso rupi ha oñemoĩ ome'ẽ hag̃ua mejora calidad de vida rehegua oipytyvõva yvy ape iporãve hag̃ua.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Chinese character "Feixi" serves as the central visual element, presented in a bit of artistic calligraphic form. The silhouette of the character "Fei" reflects the influence of modern architecture and iconic developments in Feixi County, while the silhouette of the character "Xi" represents the ancient buildings with historical and cultural imprints. This form of representation evokes a shared impression of the city among both locals and nonlocals, fostering a sense of emotional connection in the community.
Dimensions & Packaging: 297mmX210mm
Tags: Printed, Poster, Feixi, Design, Impactful, Visual
Production Technology: Once the creative direction and visual presentation strategy are confirmed, a calligraphic typeface is first created in a hand-drawing form. Representative elements are then selected and transformed into images, which are seamlessly integrated into the font design to ensure a coherent style. Pro image editing software is used to compose the layout, thereby enhancing visual layers and ensuring a smooth reading experience.
Design Challenge: The biggest challenge encountered in the design phase is to evoke emotional resonance and recognition from both new and long-time residents of Feixi at first glance. The key factor to achieving this lies in selecting the appropriate visual elements. For new residents, modernization and rapid progress are the aspects to highlight; for long-time residents, he deep historical and cultural legacy should be honored and exhibited.
Research: Feixi is home to some notable landmarks, including the Jinzhai Road Double A Daqiao Taohua Science and Innovation Valley Industrial Park. Among these, the Jinzhai Road Double A Bridge, a crucial transportation junction, was put into operation on June 2023. What the character “Xi” incorporates is significant historical and cultural sites of the county, such as the Sanhe Ancient Town and the former residence of Liu Ming, the first governor of Taiwan, both rich in history spanning over 2,500 years.
Inspiration: Feixi County has a time-honored historical and cultural legacy, but economic pressures drove many young individuals to seek employment elsewhere. However, the local economy has been driven to the fast lane in recent years. The introduction and development of industries have not only boosted economic progress, but also brought about drastic changes within the city. The design team aimed to visually document these perceptible urban changes.
Project Duration: The project kicked off on December 2023 in Feixi, wrapped up on January 2024 in Feixi, and posters were placed in March 2024 on outdoor and physical platforms, including bus stop ads in Feixi County.
Operation Flow: Upon the finalization of the design, the posters are placed on online and physical media platforms for public exposures. The inclusion of typical silhouette patterns, such as bridges, high-speed railways, and buildings, is visually associated with the title "Feixi”. These elements are crucial for effectively conveying information and conferring brand identity to the county.
Team Members: Creative Director: Liu Xinguang
Executive Director: Wei Wei
Designers: Wang Lei, Sun Hong, Xing Luyan, Zhao Chenyu