Giao Hang Tiet Kiem Marca Ñemohenda M-N Associates omba'apóva

Giao Hang Tiet Kiem Marca Ñemohenda M-N Associates omba'apóva ha'e rembiporuarã oñemba'eguaséva 2024 A' Design Award Pláta pegua Ta'ãnga Jejapo Ñeha'ã Categoría-pe.

PlátaTa'ãnga· 2024

Giao Hang Tiet Kiem Marca Ñemohenda

M-N Associates -gua

Mba'eporuhára: M — N Associates

A' Design Award Pláta Rembiporuarã Ta'ãnga Categoría-pe

115,625

Premio Rembiporuarã Oñemoneĩva

Emoneĩ Premio Reko #161550 Peg̃ua

Eike Tendápe Ehecha A' Design Award-pe Marandu Myasãi Mba'ete Jeguerohory

Sa'y

Diseño

Giao Hang Tiet Kiem Marca Ñemohenda Rehegua

Giao Hang Tiet Kiem (GHTK) marca ñemohenda ñemoambue ohechauka añetéva tráfico ha cultura vietnamita. Oñepyrũva motocicleta rrueda ha tape'i mapa guive, logotipo oñemopyahu ha Pukavy Jeroviávape ícono ome'ẽ vy'a ha seguridad integración digital rupive. Tipografía oñemongue'i ohechauka Vietnam táva dinámica energía, oñeha'arõva oñembojoaju umi oikóva tendape era digital-pe. Ko tape pyahu ombojoja patrimonio ha modernización, oipyso Vietnam vy'aiterei tekove urbano rehegua.

Jeguerohory

A' Design Award Pláta Rehegua

Giao Hang Tiet Kiem Marca Ñemohenda ohupyty A' Design Award Pláta, peteĩ ñehechakuaa extraordinariamente prestigioso oñeme'ẽva diseño de primera línea, hechapyrãva ha impresionante-pe. Umi ganador Pláta ha'e tembiapo brillante ha heta creativo ohechaukáva expertise, talento ha agudeza sobresaliente umi diseñador-pe. Oñeha'ãrõ Giao Hang Tiet Kiem Marca Ñemohenda ha'eha peteĩ tembiapo maravilloso, ejemplar, profesional ha innovador pypukuvéva. Ko diseño ohupytýva A' Design Award Pláta ha'e invento ojehechakuaáva ha ojehayhúva ohepyme'ẽva ha ombohasáva límite arte, ciencia, diseño ha tecnología rehegua. Giao Hang Tiet Kiem Marca Ñemohenda ha'e creación heta ojeenvidiáva omokyre'ỹva ipotapy, ome'ẽva sentimiento positivo ha omoheñóiva maravilla ha sorpresa.

Diseño Rapykuéri

Marandu Aty

Diseñador ome'ẽva'ekue crédito, aty pegua ha mba'e técnico.

Mba'e Iñambuéva: Giao Hang Tiet Kiem (Saving Delivery or GHTK) is the biggest and leading logistics and delivery service providers in Vietnam. The brand plays a pivotal role in the logistics ecosystem of Vietnam, offering cost-effective, reliable, and efficient delivery services that cater to the diverse needs of businesses and individuals across the country. In January 2022, the brand was made the Vietnam National Brand, proudly recognized for its reliable and affordable delivery services.
Tuichakue ha Ñemyenyhẽ: Printed in uniforms, helmets, tapes, delivery bags.
Painted delivery vehicles and warehouses.
Signages on buildings
Ñe'ẽ Rape: branding, logistic, dynamic, vietnam, green, digital
Ñeapopy Tecnología: We've crafted a dynamic motion for typography appearance, drawing inspiration from the rapid pace of Vietnam's traffic and the vibrant, colorful imagery captured through low shutter speeds. This motion seeks to showcase the beauty of Vietnam's lifestyle in an engaging and energetic manner.
Diseño Jepy'apy: GHTK's brand transformation integrates Vietnamese traffic and culture with a modernized "Confident Smile" icon for digital appeal. Balancing heritage and innovation, it uses diverse design techniques like digital animation to capture Vietnam's dynamism and resonate with local audiences in the digital landscape.
Ñesẽheka: This abstract explores how Vietnam's dynamic traffic system, defined by lighting, speed, and sound, influences design principles. It investigates incorporating these urban elements into brand elements, colors, and motion graphics to create culturally resonant branding strategies, enhancing brand identity and engagement through urban vibrancy.
Inspiración: Inspired deeply with the vibrancy of Vietnam traffic and transportation system, all influenced elements such as lighting, speed and sound become the design principles for the brand elements, color choice and motions. The logotype draws from motorcycle wheels, alley maps, and transportation. Paired with the Confident Smile icon, it reflects joy and assurance for shippers and users. Dynamic typography mirrors the traffic pace and colorful imagery of Vietnam for engaging motion.
Proyecto Ára Tuichakue: The project was done within 6 months and was launched officially February 2024
Mba'apo Rape: We've explored two operational directions: one focused on efficiency and scalability, streamlining processes for rapid growth and diverse client needs; the other on innovation and customer experience, aiming for unique solutions that enhance engagement. Evaluating these, we aim for a strategy optimizing operations while fostering creativity and customer-centricity, aligning with evolving goals and market demands.
Aty Rembiguái: Creative Director: Duy — N
Digital Director: Anh Nguyễn
Designer: Phúc Trần
Producer: Quân Nguyễn, An Phạm
Project Manager: M — Lan
Portfolio Photography: Wing Chan
Digital Retoucher: An Nguyễn, Phúc Trần
Footage Documentary: GHTK
Model: Lâm Uy Huỳnh