Min Shan Nong Ye Marca Rekove by Yanjun Yang

Min Shan Nong Ye Marca Rekove by Yanjun Yang is a highly esteemed winner of the very prestigious 2025 A' Design Award Brónse in Ta'ãnga Jejapo Competition Category.

BrónseTa'ãnga· 2025

Min Shan Nong Ye Marca Rekove

by Yanjun Yang

Client: Yanjun Yang

A' Design Award Brónse Winner in Ta'ãnga Category

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Verified Award Winner
Verify Award Status for #162623

View at A' Design Award Press Release Award Badge

Colors

The Design

About Min Shan Nong Ye Marca Rekove

Min Shan Nong Ye ha'e peteĩ marca rekove ojejapova'ekue peteĩ agropecuária empresa rehegua. Pe logo ojejapo peteĩ tesái sa'ỹiva reheve, ohechaukáva yvyty jerekokue, y ryapu ha trigo yvytu. Pe marca avei ha'e peteĩ letra M ha S rembiapo, umi Min Shan piru'ã, upe tetã rupi umi productos osẽva. Pe sa'yju hovyũ ojeporu marca sa'y jekupytyrãraśa, ohechauka hağua umi productos agropecuário pyahu ha iporãva ãva rehegua. Pe forma sencillo ha símbolo reheguáva ikatu ojeampliáva térã ojemichĩva ndaipóri jeikoveʼỹha, upéicha rupi pe marca rekove ikatu ojeporu umi jehechauka digital ha umi productos físico-pe avei.

The Recognition

About the A' Design Award Brónse

Min Shan Nong Ye Marca Rekove ohupyty A' Design Award Brónse, peteĩ ñehechakuaa heta prestigioso oñeme'ẽva diseño sobresaliente-pe ojekuaáva creatividad, ingenio ha astucia rupi. Umi ganador Brónse ha'e artefacto hábil ha creativo ohechaukáva experiencia, imaginación ha recurso umi diseñador-pe. Oñeha'ãrõ Min Shan Nong Ye Marca Rekove ha'eha peteĩ objeto ojehayhúva, admirado ha estimado, profesional ha innovador. Ko diseño ohupytýva A' Design Award Brónse ombojoaju mejor práctica arte, ciencia, diseño ha tecnología rehegua ha iporãiterei detalle rehe. Min Shan Nong Ye Marca Rekove ombohory necesidad, ohupyty ipotapy, ombovy'a sentimiento ha ohenói curiosidad.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This design is formed through one-stroke shaping, subtlely capturing rolling mountains, water ripples, and wheat waves. It embodies the enterprise's dedication to the agricultural sector of Min Shan and the enterprise's down-to-earth and innovative spirit. It takes green as the main tone, which echoes fresh and healthy agricultural products, conveying the brand's commitment to providing natural, pure, and organic products.
Dimensions & Packaging: The size flexibly varies with application scenarios.
Tags: Brand design, Logo design, Brand identity, Agricultural sector, Regional characteristics, Brand spirit delivery, Color psychology
Production Technology: Drawing inspiration from a fold mountain range from the south of Gansu province to the northwest of Sichuan province in China, this design adopts elements of "mountain" and "water", on which this agricultural enterprise relies. This logo is a variant derived from the letter M, the first letter of Min, and S, the first letter of Shan, which symbolizes agricultural products' origin is Min Shan, reflecting the enterprise's close ties with this region and emphasis on the natural bounty.
Design Challenge: The main challenge of this design is to convey the brand's core concept while achieving higher recognition and more distinctive visual attraction among similar products. This design is formed through one-stroke shaping with a minimalist design aesthetic and ingenious color scheme to enjoy high recognizability and scalability in various application scenarios, facilitating effective brand communication and enhancing users' brand memory.
Research: Increasing demands for healthy and organic products urge us to follow the market trend to cater to users' pursuit of healthy lifestyles. MIN SHAN NONG YE incorporates natural elements ("mountain" and "water") and pinyin initials of the product's origin, MIN SHAN, into this brand identity design, coupled with the green color scheme, conveying the brand's commitment to green and organic products.
Inspiration: To enable consumers to build trust in our products quickly, we take relevant elements and color schemes of the product origin to create this design. This distinctive design is reminiscent of the enterprise's field of operation- organic and healthy agricultural products, reducing the brand's communication costs.
Project Duration: The project started in June 2022 in Chengdu.
Operation Flow: MIN SHAN NONG YE endows the brand with a unique visual identity through natural elements and color schemes relevant to the product's origin. This brand logo is widely applied in online digital dynamic exhibitions and offline physical products. It hugely enhances brand recognition and memory due to its simple but symbolic form, thus reducing the brand's communication costs.
Team Members: Yanjun Yang
Image Credits: Yanjun Yang