Miniso Land Ñemuhãrenda by Xiang Li is a highly esteemed winner of the very prestigious 2025 A' Design Award Itaju in Ogapype Jejapo Competition Category.

ItajuOgapype· 2025

Miniso Land Ñemuhãrenda

by Xiang Li

A' Design Award Itaju Winner in Ogapype Category

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Verified Award Winner
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The Design

About Miniso Land Ñemuhãrenda

Miniso Land-pe, mbohapy piso oguerekóva, oĩ poteĩ área tuichavéva ha hetave 70 mba'e oñembojoajúva marca opaichagua IP mundo-gui. Umi diseñador ojapo peteĩ ñembyaty categoría opaichaguáva ha espacio jeporu porãrã, omoĩ rupi zona situacional opaichaguáva, ani haguã oiko monótono tradicional ñemuhã experiencia jeporu jey jey oguerojavy'ýva. Área caja ciega ojehecháva burbuja rosado ramo, área general oguerekóva efecto visual montaje, área maná ha perfume oguerekóva opaichagua tekoha sentido, ha área felpa oikeháicha peteĩ cuento mundo-pe.

The Recognition

About the A' Design Award Itaju

Miniso Land Ñemuhãrenda ohupyty A' Design Award Itaju, peteĩ ñehechakuaa heta prestigioso oñeme'ẽva diseño primera clase, maravilloso ha sobresaliente-pe. Umi ganador Itaju ha'e creación heta innovador, visionario ha glamoroso ohesape'ỹva ohechaukáva genio, sabiduría ha habilidad umi diseñador-pe. Oñeha'ãrõ Miniso Land Ñemuhãrenda ha'eha peteĩ invento ojehechakuaavéva, tendencia omoĩva ha monumental ome'ẽva valor ndojehecháiva. Ko diseño ohupytýva A' Design Award Itaju ha'e proyecto espectacular ha respetado ohepyme'ẽva heta ha ombohasáva límite arte, ciencia, diseño ha tecnología rehegua. Miniso Land Ñemuhãrenda omoheñói sentimiento ipotapy mbarete, omokyre'ỹ pasión, ombokyre'ỹ creatividad ha ñanemombyasy.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Within the three-story space of MINISO LAND, there are six major areas and over seventy types of co-branded products from various IP worlds. I achieve a fusion of category diversity and space utilization efficiency by setting up diversified situational zones, avoiding the dullness that traditional repetitive shopping experiences may bring. From the blind box area that seems like in pink bubbles, the comprehensive area with a montage visual effect, the pet area and fragrance area with various senses of nature, to the plush area that feels like entering a fairy tale world, people feel as if they are traversing through a changing theme park.
Tags: interior retail
Design Challenge: Designer applied the interlocking logic of assembly toys to the scene design, creating shelves modeled after amusement facilities. For functional facilities represented by shelves, designer reconstructed them with such thematic elements, breaking people's established impressions. Traditional shelves that carry goods become vines in the fragrance area and cacti in the pet area, thereby establishing a new value perception of the products for people.
Inspiration: The park is a miniature world that integrates universal human values such as happiness, satisfaction, and hope, creating a place with high emotional resonance and identity. People pick up joy here and return with a light mood. The designer abstracts the atmosphere and symbolic meaning of the amusement park, reconstructing a comprehensive platform in the retail space that integrates emotional communication, cultural experience, and brand value.
Project Duration: Shanghai, China
Image Credits: Photograph丨SFAP

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