Diageo Travel Retail Ñemuha Rendaguasu Apopy by L'Atelier Five Ltd. is a highly esteemed winner of the very prestigious 2025 A' Design Award Brónse in Ogapype Jejapo Competition Category.
BrónseOgapype· 2025
Diageo Travel Retail Ñemuha Rendaguasu Apopy
Client: L'Atelier Five Ltd
A' Design Award Brónse Winner in Ogapype Category
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- Verified Award Winner
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The Design
About Diageo Travel Retail Ñemuha Rendaguasu Apopy
Diageo Travel Retail ha'e peteĩ tienda-ryepýpe apopy oñemboguatáva Incheon Aeropuerto Internacional-pe, Seoul-pe, oĩva terminal jehecharamahápe. Ko tienda oguereko 40,12 metro cuadrado ha ikorapy 2,7 metro yvatéva. Korapy apopyre, ojejapóva Corian termoformado-gui, oñemoĩ hory ha ipojãiete ko tenda rupive, oiporúva pe ita oñemoĩramóva y hendaguáicha. Metal jekutu, mba'e ñemomýi apopy iñemomba'éva ha muebles ojejapo tembiapo peteĩcha omohu'ãva ko tenda ryepy. Pe apopy ipoja ombohapéva umi ohóvape peteĩ tape rupi, ohechaukáva heta whiskey réra peteĩ tenda py'aguapy ha ijojáva ryepýpe.
The Recognition
About the A' Design Award Brónse
Diageo Travel Retail Ñemuha Rendaguasu Apopy ohupyty A' Design Award Brónse, peteĩ ñehechakuaa heta prestigioso oñeme'ẽva diseño sobresaliente-pe ojekuaáva creatividad, ingenio ha astucia rupi. Umi ganador Brónse ha'e artefacto hábil ha creativo ohechaukáva experiencia, imaginación ha recurso umi diseñador-pe. Oñeha'ãrõ Diageo Travel Retail Ñemuha Rendaguasu Apopy ha'eha peteĩ objeto ojehayhúva, admirado ha estimado, profesional ha innovador. Ko diseño ohupytýva A' Design Award Brónse ombojoaju mejor práctica arte, ciencia, diseño ha tecnología rehegua ha iporãiterei detalle rehe. Diageo Travel Retail Ñemuha Rendaguasu Apopy ombohory necesidad, ohupyty ipotapy, ombovy'a sentimiento ha ohenói curiosidad.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Diageo, the global leader in premium alcoholic beverages, proudly opens its latest Flagship Shop In Shop at the prestigious Luxury Terminal 2 of Incheon International Airport, Seoul. This exclusive store offers travellers an immersive journey into the world of luxury, housing an impressive collection of Diageo’s finest brands in a space designed to elevate the retail experience.
- Dimensions & Packaging
- 40.12 meter square
2.7M tall walls - Tags
- Luxury, Liquid, Whiskey, Fluid, Natural, Travel Retail, Diageo, Shop in Shop
- Production Technology
- Corian Thermoforming
Carpentry skilled
Wielding perforated metal
Bespoke glorifiers and furniture pieces - Design Challenge
- While using innovative materials like thermoformed Corian to achieve seamless, organic curves. Realizing this ambitious design within a tight deadline presented significant challenges, as the space was conceived as a permanent fixture that needed to accommodate multiple brands while maintaining a cohesive, luxurious feel.
Thermoforming Corian was particularly complex, requiring precise heating and shaping to achieve smooth, flowing forms without compromising durability or finish. Despite these technical hurdles, the design team ensured the material reflected the elegance and refinement of the whiskey-making process.
The store’s vision also had to balance tradition with inclusivity. While South Korea’s whiskey market has historically been dominated by older men, the space was designed to attract a broader audience. By combining timeless craftsmanship with modern luxury, the store offers an immersive experience that resonates with both seasoned enthusiasts and new consumers. It successfully unifies multiple brands under one cohesive, high-end environment, setting a new standard for whiskey retail. - Research
- The design of Diageo’s flagship store at Incheon Airport is deeply inspired by the materials, processes, and traditions of whiskey making. Drawing from the iconic craftsmanship of Scottish distilleries, the concept reflects the beauty of copper stills, the flowing nature of liquid, and the rich heritage behind whiskey production. Copper’s warmth and natural patina were central to the inspiration, symbolizing both tradition and timeless elegance.
The organic, curved shapes of the space are influenced by the fluidity of whiskey itself, it's smooth movement and the way it interacts with glass and stone. This idea of liquid shaping stone became a key metaphor, leading to the exploration of materials that could replicate the visual and tactile qualities of something softened and sculpted by liquid over time.
Additionally, the design reflects the luxurious essence of Diageo’s portfolio by emphasizing sensory richness. The interplay of light and shadow, inspired by the way whiskey catches and refracts light, became a core conceptual driver. The vision was to evoke the feeling of immersion within a premium whiskey making process, creating a connection between the materials and the heritage of the craft. Every choice, from the curved forms to the material finishes, aimed to mirror the elegance, refinement, and depth of the whiskey experience itself. - Inspiration
- Seamlessly blending contemporary design with digital interactivity, the Diageo Flagship Shop In Shop offers a sophisticated yet relaxing shopping environment. Sleek textures, refined finishes, and organic curvature dominate the design language, setting the tone for an indulgent exploration of the brand’s portfolio.
- Project Duration
- 4 months from start to finish.
London design 1 month
Dubai for researching production 1 month
South Korea for build in April 2024 2 months - Operation Flow
- As you enter, the design naturally guides you on a journey, where every curve and surface feels intentional and welcoming. The flow of the space is inspired by the movement of water, creating a sense of calmness as you explore. The sculptural walls, crafted from seamless Corian, curve gently around the space, drawing you in with their organic shapes. It’s like walking through a living sculpture, each turn offers a new perspective, revealing products in an ever-evolving way, much like the way light plays across the surface of water.
- Patents
- Diageo Scotland Ltd
- Team Members
- L’Atelier Five Ltd. and Diageo Scotland Ltd.
- Image Credits
- L’Atelier Five Ltd. and Diageo Scotland Ltd.
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