Onshore Roasters Marca Ñemohenda by Cansu Dagbagli Ferreira is a highly esteemed winner of the very prestigious 2025 A' Design Award Pláta in Ta'ãnga Jejapo Competition Category.
PlátaTa'ãnga· 2025
Onshore Roasters Marca Ñemohenda
Client: Cansu Dagbagli Ferreira
A' Design Award Pláta Winner in Ta'ãnga Category
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- Verified Award Winner
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The Design
About Onshore Roasters Marca Ñemohenda
Onshore Roasters marca renda ohechauka ñembojoaju porã vy'apavẽ, tekoha ha tekove porã rapykuéri rehegua. Pe logo ombojoaju peteĩ kafé hy'a, kuarahy resape ha y ñami, ohechaukáva mba'e jeroky peteĩ pyhareve porãite ygarupépe. Paleta yvýgui porãmbyva ha kuatiahái jeporu jeýva ñembohyru omoĩporãve marca ñeha'ãrõ porãha ha tekoha ñangarekorã rehe. Yate reko rupive inspiráva, pe diseño ombojoaju hasy'ỹha ha iporãvéva, omoheñóivo joajuha pe'ỹre kafé iporãva ha y tuicháva apytépe.
The Recognition
About the A' Design Award Pláta
Onshore Roasters Marca Ñemohenda ohupyty A' Design Award Pláta, peteĩ ñehechakuaa extraordinariamente prestigioso oñeme'ẽva diseño de primera línea, hechapyrãva ha impresionante-pe. Umi ganador Pláta ha'e tembiapo brillante ha heta creativo ohechaukáva expertise, talento ha agudeza sobresaliente umi diseñador-pe. Oñeha'ãrõ Onshore Roasters Marca Ñemohenda ha'eha peteĩ tembiapo maravilloso, ejemplar, profesional ha innovador pypukuvéva. Ko diseño ohupytýva A' Design Award Pláta ha'e invento ojehechakuaáva ha ojehayhúva ohepyme'ẽva ha ombohasáva límite arte, ciencia, diseño ha tecnología rehegua. Onshore Roasters Marca Ñemohenda ha'e creación heta ojeenvidiáva omokyre'ỹva ipotapy, ome'ẽva sentimiento positivo ha omoheñóiva maravilla ha sorpresa.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Onshore Roasters brand identity captures the essence of luxury, sustainability, and simplicity. Designed for the yachting world, the refined logo seamlessly merges a coffee bean, sunbeams, and sea waves, symbolizing a morning ritual on the open waters. The packaging, crafted from recycled paper, reinforces the brand’s eco-conscious values, while a soothing, earthy color palette enhances the sense of purity and sophistication.
- Dimensions & Packaging
- The brand was applied on to various sizes of items including printed items and digital. Some examples are business cards, posters, web design and packaging designs. Packaging designs are 1 kg pouches and metal tins.
- Tags
- coffee, yacht, sea, logo design, branding, packaging
- Production Technology
- The design thinking method of Diverge and Converge was used. All design was realized digitally as vector based assets with Adobe Creative Suite and then physical items such as coffee bean pouches were produced by 4 color printing technique.
- Design Challenge
- The challenge was finding a supplier for recyclable paper pouches that also keeps the freshness of the product.
- Research
- Interviews with head management of luxury yachts were conducted to better understand the needs of consumers. Thanks to the qualitative interviews the confirmed the need and the idea was validated. Indeed, the luxury yacht owners are complaining of not being able to find good quality coffee constantly when they're on the sea.
- Inspiration
- The brand draws inspiration from the serene beauty of mornings at sea, where the first light meets the horizon, and a perfect cup of coffee sets the tone for the day. The interplay of natural elements sun rays, sea waves, and a coffee bean guides the logo design, evoking a harmonious balance between indulgence and sustainability. Through minimalist elegance, Onshore Roasters encapsulates the art of slow living, transforming coffee into a refined experience for the luxury yacht lifestyle.
- Project Duration
- From September 2023 to March 2024
France - Operation Flow
- Onshore Roasters provides consistent quality coffee to premium yacht owners, wherever they're in the world.
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