Cathay Pacific Sistema Ñembohory ha Ñembosarái Veve aja peguarã Michael Holler and Deniz Kurtcepe omba'apóva

Cathay Pacific Sistema Ñembohory ha Ñembosarái Veve aja peguarã Michael Holler and Deniz Kurtcepe omba'apóva ha'e rembiporuarã oñemba'eguaséva 2025 A' Design Award Itaju pegua Jehechaukaha Jejapo Ñeha'ã Categoría-pe.

ItajuJehechaukaha· 2025

Cathay Pacific Sistema Ñembohory ha Ñembosarái Veve aja peguarã

Michael Holler and Deniz Kurtcepe -gua

Mba'eporuhára: Cathay Pacific Airways Limited

A' Design Award Itaju Rembiporuarã Jehechaukaha Categoría-pe

86,268

Premio Rembiporuarã Oñemoneĩva

Emoneĩ Premio Reko #169385 Peg̃ua

Eike Tendápe Ehecha A' Design Award-pe Marandu Myasãi Mba'ete Jeguerohory

Sa'y

Diseño

Cathay Pacific Sistema Ñembohory ha Ñembosarái Veve aja peguarã Rehegua

Cathay Pacific In Flight Entertainment ha'e peteĩ interfaz digital ojeporúva umi ohóva veve rupive g̃uarã aeronave ryepýpe. Ko sistema oñemoĩporã 14 pantalla juegua ndive ha omba'apo aeronave Airbus A350, Boeing 777 ha Airbus A321 rehe. Peteĩ contraste yvatetéva oipytyvõ opavavépe ojeporukuaa hag̃ua. Pe tembiporu My Journey oheja ohóvape ombosako'i ha omoĩporã ijupe g̃uarã hembiapo veve aja pegua, ha peteĩ biblioteca oguerekóva 10.000 mba'e ári media rehegua ome'ẽ ta'ãngamýi, televisión rembiapokue, podcast ha ñemuha. Ikatu oñeikundaha pantalla táctil, tembiporu po pegua térã apyka jokoha rupive. Pe tembiporu Watch Together oheja oñemoañete peteĩcha ñehesa'ỹijo ambue ohóva ndive.

Jeguerohory

A' Design Award Itaju Rehegua

Cathay Pacific Sistema Ñembohory ha Ñembosarái Veve aja peguarã ohupyty A' Design Award Itaju, peteĩ ñehechakuaa heta prestigioso oñeme'ẽva diseño primera clase, maravilloso ha sobresaliente-pe. Umi ganador Itaju ha'e creación heta innovador, visionario ha glamoroso ohesape'ỹva ohechaukáva genio, sabiduría ha habilidad umi diseñador-pe. Oñeha'ãrõ Cathay Pacific Sistema Ñembohory ha Ñembosarái Veve aja peguarã ha'eha peteĩ invento ojehechakuaavéva, tendencia omoĩva ha monumental ome'ẽva valor ndojehecháiva. Ko diseño ohupytýva A' Design Award Itaju ha'e proyecto espectacular ha respetado ohepyme'ẽva heta ha ombohasáva límite arte, ciencia, diseño ha tecnología rehegua. Cathay Pacific Sistema Ñembohory ha Ñembosarái Veve aja peguarã omoheñói sentimiento ipotapy mbarete, omokyre'ỹ pasión, ombokyre'ỹ creatividad ha ñanemombyasy.

Diseño Rapykuéri

Marandu Aty

Diseñador ome'ẽva'ekue crédito, aty pegua ha mba'e técnico.

Mba'e Iñambuéva: Cathay Pacific In-Flight Entertainment system is a next-generation, user-focused digital experience designed for seamless integration across multiple aircraft. The system adapts to 14 screen types and operates across Airbus A350, Boeing 777, and Airbus A321 fleets. Featuring an industry-leading triple contrast ratio, it exceeds accessibility standards. The intuitive My Journey feature allows for personalized travel experiences, while a content library of over 10,000 media options enhances passenger engagement. The interface design follows a research driven approach to maximize usability, aesthetics, and efficiency.
Tuichakue ha Ñemyenyhẽ: Compatibility 3 Aircraft Types (Airbus A350, Boeing 777, Airbus A321)
Screen Variants: 14 Different Screen Types Seatback, Handset, Crew Control Units
Content Library 10,000 Media Items Movies, tv, Podcasts, Shopping
Interaction Methods Touchscreen, Handset, Seat Controls
Ñe'ẽ Rape: Cathay Pacific, In-Flight Entertainment, IFE, Digital Experience, Passenger UX, Airline Technology, UI/UX Design, Aviation Innovation, Seamless Travel, Accessible Interface
Ñeapopy Tecnología: The IFE system is developed using a custom user interface framework optimized for multi-screen compatibility. It operates on Cathay Pacific diverse fleet, integrating with both modern and legacy hardware. The design process involved high fidelity prototyping, iterative user testing, and industry grade accessibility compliance. The system supports Android 5.0 and later, adapting to both seatback screens and handheld controllers. Motion graphics and micro-interactions were carefully crafted to enhance engagement while maintaining a non-intrusive experience.
Diseño Jepy'apy: The biggest challenge was ensuring a seamless user experience across a mixed fleet, with varying screen sizes, hardware limitations, and operating systems. Adapting modern UI principles to 8-year-old technology while maintaining performance and accessibility required innovative development and rigorous testing. The harmonization of visual design across the aircraft cabin was another key challenge, ensuring minimal screen glare, visual consistency, and intuitive interaction across diverse passenger demographics.
Ñesẽheka: The research focused on improving digital engagement and accessibility in in-flight entertainment systems. The objective was to create a universally intuitive interface that supports a diverse passenger base. The research involved usability testing, demographic studies, and accessibility analysis. Data collection was conducted through controlled user sessions and real-flight observations. The system underwent over 1,000 tests with frequent flyers, business travelers, and airline crew. Results demonstrated a 35% improvement in content discoverability and a 22% reduction in service wait times. The insights from this research informed the final user interface design and accessibility standards.
Inspiración: The in-flight entertaintment system was inspired by the evolving needs of modern air travel, emphasizing seamless user interaction, accessibility, and personalized experiences. The design draws from aviation ergonomics and mobile user experience principles, integrating familiar interaction models into a multiscreen environment. Inspired by the perspective of looking at the world from above, the user interface blends natural aesthetics with intuitive navigation. Extensive user research, accessibility studies, and passenger feedback shaped the final design, ensuring it meets the diverse needs of travelers worldwide.
Proyecto Ára Tuichakue: The project started in 2021 in Hong Kong, Amsterdam, Los Angeles, and Helsinki and was first deployed in August 2023, with a gradual rollout across the Cathay Pacific fleet.
Mba'apo Rape: Passengers interact with the IFE system through intuitive touchscreen controls, handset navigation, and a dedicated seat interface. The My Journey feature enables users to personalize their travel timeline. AI-driven recommendations enhance content discovery, offering a rich selection of movies, tv shows, and music. The system also integrates seat controls and shopping functionalities, improving convenience. A Watch Together feature allows synchronized playback with other passengers. The interface ensures a seamless experience across different screen sizes and device capabilities.
Patente-kuéra: Copyrights belong to Reaktor, 2025
Cathay ™ Cathay Pacific
Aty Rembiguái: Designer: Deniz Kurtcepe
Designer: Michael Holler
Management: Iiris Bisi
Developer: Jussi Malinen
Developer: Per Jansson
Developer: Elias Benkhodja
Developer: Ville Orkas
Developer: Heikki Rauhala
Ta'ãnga Mba'eñemoneĩ: Designer Michael Holler, Deniz Kurtcepe Cathay Pacific IFE UI Showcase, 2023