Serasa Digital Mba'eapo Pumbyrypegua Rodolpho Henrique omba'apóva

Serasa Digital Mba'eapo Pumbyrypegua Rodolpho Henrique omba'apóva ha'e rembiporuarã oñemba'eguaséva 2025 A' Design Award Fiero pegua Celular Jejapo Ñeha'ã Categoría-pe.

FieroCelular· 2025

Serasa Digital Mba'eapo Pumbyrypegua

Rodolpho Henrique -gua

Mba'eporuhára: Serasa

A' Design Award Fiero Rembiporuarã Celular Categoría-pe

16,660

Premio Rembiporuarã Oñemoneĩva

Emoneĩ Premio Reko #169575 Peg̃ua

Ehecha A' Design Award-pe Marandu Myasãi Mba'ete Jeguerohory

Sa'y

Diseño

Serasa Digital Mba'eapo Pumbyrypegua Rehegua

Serasa ha'e peteĩ agensia marandu kredito rehegua ombyatýva ha ombojoajúva mba'ekuaarã credit score rehegua hetave peteĩ mil millón tapichápe g̃uarã. Ko tembiapo ohupyty ombopyahu plataforma B2B oĩmava oñemopyendávo mbarete ojeporuhápe oikotevẽhápe. Mba'erepy rapykuere guive, jehupyty ha'e omboyke porandu pytyvõ cliente-kuérape ha ombohetave tasa de conversión. Desafío tuichavéva ha'e oñeimo'ãjey plataforma B2B peteĩ jehecha ojeporuhápe oñemomba'apóva, peteĩ industria-pe jeroviaha servísio kredito reheguápe ndoĩriva gueteri heta hendápe.

Jeguerohory

A' Design Award Fiero Rehegua

Serasa Digital Mba'eapo Pumbyrypegua ohupyty A' Design Award Fiero, peteĩ ñehechakuaa prestigioso oñeme'ẽva diseño iporã-pe ohupytýva requisito profesional ha industrial oñeha'ãrõva creación iporã oñemoĩva-gui. Umi ganador Fiero ohechauka habilidad guasu, especialización yvate, comprensión experta ha capacidad creativa umi creador rehegua. Oñeha'ãrõ Serasa Digital Mba'eapo Pumbyrypegua ha'eha creación ojehayhúva, admirada ha estimada, práctica ha innovadora. Ko diseño ohupytýva A' Design Award Fiero ombojoaju mejor práctica industria rehegua ha oguereko característica técnica competente ojoajúva conocimiento ha talento ndive. Serasa Digital Mba'eapo Pumbyrypegua oñerespeta hembiapo cuidadoso rupi ha oñemoĩ ome'ẽ hag̃ua mejora calidad de vida rehegua oipytyvõva yvy ape iporãve hag̃ua.

Diseño Rapykuéri

Marandu Aty

Diseñador ome'ẽva'ekue crédito, aty pegua ha mba'e técnico.

Mba'e Iñambuéva: Serasa is a consumer credit reporting service. They collect and aggregate information on over one billion people's credit scores. The main goal of this project was to redesign the existing B2B platform, applying a customer-centric approach. From a product perspective, we wanted to reduce customer support calls and increase the conversion rate. The main challenge: rethink the B2B platform with a customer-centric approach in a market where people are not used to trusting credit services.
Tuichakue ha Ñemyenyhẽ: Mobile app is available for iOS and Android.
Desktop platform available for everyone.
Ñe'ẽ Rape: platform, mobile app, mobile, credit, score, UX, UI, digital design, mobile application
Ñeapopy Tecnología: We used Figma for the design workflow and all the design work.
For the motion prototype, we used Principle App and After Effects.
Diseño Jepy'apy: Redesign the digital report was the biggest challenge of this project. Even though it was considered the most crucial feature of the old platform, the old report had many problems: poor layout structure, lack of hierarchy, small typography sizes, and content meaning. Working with my researcher, I organized 12 sessions with real customers to gain some insights. At this point, I was looking for user information and feedback to guide my design decisions. I came up with the hypothesis that we should have different levels of information in the new report. Each company has different needs. However, I learned from talking to the users that some information is extremely valuable for all companies, no matter their size. The final solution was a modular report that adapts based on customer's needs on mobile and desktop.
Ñesẽheka: To understand the Brazilian credit market and answer our initial questions, we ran an extensive research with different customers. We had 1 hour interview sessions with 25 customers to get qualitative information. The main findings after research that guided the entire project were:
1-Information: People should be aware of what they’re purchasing and what is included in the plan
2-Trust: People should believe there are no hidden fees or additional taxes
3-Process: People should complete the process as soon as possible providing only relevant data
Inspiración: Follow a customer-centric approach to understand the users in a market where people are not used to trusting credit services. I was also inspired by creating trust in this new digital product. Creating trust in a digital product is a huge thing. As a designer, I know that one of the things that helps to create trust is consistency. I brought the idea to create this interface inventory so we could recognize the main interface inconsistencies we should evolve and improve on the new design.
Proyecto Ára Tuichakue: The projects started in January 2023 and finished in December 2023
Mba'apo Rape: Serasa Experian collects and aggregates information on over ninety million people and businesses in Brazil. The custom digital reports sit at the heart of the Serasa dialogue and experience.
My goal as a designer was to design a report that works much more than a simple data repository, providing analysis, informing numbers, and also bringing real-time suggestions on what you should do considering your market and current situation.
Aty Rembiguái: Rodolpho Henrique
Ta'ãnga Mba'eñemoneĩ: Rodolpho Henrique